At a Glance
- Tasks: Join our Marketing Effectiveness team to analyse data and shape marketing strategies.
- Company: Lloyds Banking Group, committed to diversity and innovation.
- Benefits: Competitive salary, flexible working options, generous pension, and performance bonuses.
- Other info: Inclusive workplace with excellent career growth opportunities and support for diverse backgrounds.
- Why this job: Make a real impact by turning data into actionable insights for marketing success.
- Qualifications: Experience in marketing analytics, strong data skills, and proficiency in tools like R and SQL.
The predicted salary is between 48987 - 54430 £ per year.
We support flexible working – click here for more information on flexible working options.
Flexibility in when hours are worked, Hybrid Working, Job Share, Reduced Hours.
Join Lloyds Banking Group’s Marketing Effectiveness team, part of Customer Insights, Planning & Effectiveness within the Brands, Marketing & Experience (BMX) function. BMX is a Group-wide team dedicated to building strong, inclusive, and sustainable brands that enhance customer experience and drive growth.
We’re looking for a curious and data-driven Assistant Manager to join our growing Marketing team at Lloyds Banking Group. This is a fantastic opportunity for someone with a strong foundation in marketing analytics who is ready to take the next step in their career. If you enjoy working with data, uncovering insights, and helping shape marketing strategy, we’d love to hear from you!
You’ll support the delivery of marketing performance insights. You’ll work closely with senior analysts, media teams, and marketing stakeholders to help evaluate campaign effectiveness and contribute to marketing mix modelling (MMM) projects. You’ll play a key role in turning data into stories—helping the business understand what’s working, what’s not, and where to optimise for better results.
What You’ll Do:
- Support with end-to-end data collection and validation for all inputs required for MMM, ensuring accuracy, completeness, and timely delivery to modelling partners.
- Interpret MMM results and distil complex findings (return on investment, contribution, elasticities...) into clear, actionable insights for marketing and commercial teams.
- Support annual planning and optimisation cycles to shape investment scenarios and future media strategies.
- Maintain strong documentation and governance across MMM cycles, including input logs, model outputs, and learnings for cross-team alignment.
Why join us?
We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.
What we’re looking for:
- Experienced in ATL media measurement techniques, including econometrics / marketing mix modelling.
- Strong data analytical and problem-solving skills with attention to detail.
- Ability to communicate insights clearly and confidently to a range of audiences.
- Excellent knowledge of the Microsoft suite (e.g. Excel, PowerPoint, Teams).
- Solid understanding of broader measurement concepts such as incrementality testing, multi-touch attribution (MTA), AB testing, forecasting and time-series modelling.
Experienced in tools such as:
- Data & Querying: R, Python, SQL.
- Visualisation: Power BI.
And any experience of these would be great:
- Cloud: GCP, Vertex AI.
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
This is a place for you:
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.
We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
We also offer a wide-ranging benefits package, which includes:
- A generous pension contribution of up to 15%.
- An annual performance-related bonus.
- Share schemes including free shares.
- Benefits you can adapt to your lifestyle, such as discounted shopping.
- 28 days’ holiday.
Assistant Manager, Marketing Analytics in London employer: Lloyds Bank plc
Lloyds Banking Group is an exceptional employer that prioritises employee well-being and growth, offering a flexible working environment across multiple locations including Bristol, Edinburgh, Chester, Halifax, and Leeds. With a strong commitment to diversity, equity, and inclusion, the company fosters a collaborative culture where data-driven insights shape marketing strategies, while providing generous benefits such as a substantial pension contribution, performance-related bonuses, and opportunities for professional development.
