Head of Brand Partnerships

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Head of Brand Partnerships

Apply locations London, Bristol, Halifax

Time Type: Full time

Posted On: Posted 2 Days Ago

End Date: March 3, 2025 (25 days left to apply)

Job Requisition ID: 128292

Salary Range: £104,992 – £146,650

Flexible Working Options: Hybrid Working, Job Share

Job Description Summary

We’re searching for a Brand Partnerships leader who can help our businesses grow faster. The successful candidate will lead the development and execution of a brand partnership strategy for Lloyds Banking Group, aligned to our stated purpose of Helping Britain Prosper. We run a matrix structure, so we need someone who is an arch collaborator first and foremost. If you are driven by team size, personal power, and glory, then we’re not for you. This is a building job as we scale the largest financial transformation in Europe. So if you are driven to make meaningful work with brilliant people, but aren’t afraid to roll up your sleeves and lead through doing, then please read on!

About this Opportunity

Your responsibility is to work alongside our Group Brand Director in developing and implementing brand partnerships and sponsorship strategies, with the goal of improving brand visibility and customer engagement for the bank. You’ll have a crucial role in driving value by establishing brand partnerships that align with the bank’s brand positioning, business objectives, and customer insights. Leading the function to improve value through a balanced portfolio of brand partners.

Responsibilities:

• Define and deliver Lloyds’ overarching brand partnership strategy across sponsorship, commercial and data partnerships, ensuring alignment with business, brand and marketing goals.
• Identify and evaluate potential brand partnerships that strengthen the bank’s market position and provide measurable return on investment and value in line with each partner category.
• Build a balanced portfolio to optimize brand exposure, customer value and financial outcomes.
• Coordinate and cultivate relationships, lead all aspects of brand partnerships throughout the entire lifecycle from idea generation and negotiation to implementation and performance evaluation.
• Use data and insights to regularly evaluate the performance of individual brand partners as well as the overall portfolio, finding opportunities for optimization, realignment or growth.
• Lead complex, high value negotiations to secure multifaceted, mutually beneficial agreements with clear critical metrics.
• Structure flexible, innovative agreements to address partner needs including co-branding opportunities, data sharing frameworks and revenue sharing models.
• Grow, develop and manage a high performing team of category specific specialists and partnership leads.
• Collaborate with cross functional teams including but not limited to Brands & Marketing, Legal, Compliance and Finance as well as BU’s and propositions.
• Monitor market trends to stay ahead of competitor activities and identify innovative opportunities.

What You’ll Need

• Proven track record in managing a diverse brand partnerships portfolio across sponsorship, commercial, data, media and technology – ideally within a banking or FS environment.
• Strong commercial competence with expertise in negotiating high value, large scale, complex, mutually beneficial agreements.
• Analytical approach with the ability to measure and articulate the value of brand partnerships, balancing short-term wins with long-term growth / value creation.
• Outstanding skills in managing collaborators, customers, partners, and team members. Able to influence at all levels and build strong, strategic relationships with senior leaders across partner organizations, ensuring alignment on long-term objectives.
• Excellent leadership and team management abilities – strong track record in building and leading high performing teams.

About Working for Us

Our focus is to ensure we’re inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture. We set diversity goals for senior roles early on, developed a menopause health package, and established a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under-represented groups. We’re disability confident. So, if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

Benefits Package

• A generous pension contribution of up to 15%.
• An annual bonus award, subject to Group performance.
• Share schemes including free shares.
• Benefits you can adapt to your lifestyle, such as discounted shopping.
• 30 days’ holiday, with bank holidays on top.
• A range of wellbeing initiatives and generous parental leave policies.

Ready for a career where you can have a positive impact as you learn, grow and thrive? Apply today and find out more!

At Lloyds Banking Group, we’re driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you’ll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you’ll have many opportunities to learn, grow and develop.

We keep your data safe. So, we’ll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We’ll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We’re focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

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