Job Title: Marketing Manager – Savings and Investment (12‑Month FTC)
Salary: £61,344 – £68,160
Location: Halifax
Hours: Full‑time
Duration: 12‑Month FTC
Working Pattern: Hybrid – at least two days per week (≈40% of time at an office site)
What you’ll be doing
Manage the execution of the Customer Lifecycle Management (CLM) marketing plan for the aligned business area, with accountability for delivery across deepen and retain activity for key customer segments.
Implement marketing activity, support innovation and own performance outcomes, working closely with Full Funnel, Accelerator and partner teams.
Define hypotheses to test and shape test‑and‑learn activity, delivering against agreed objectives.
Work in agile pods to deliver key jobs‑to‑be‑done that require innovation at pace, handing over successful activity to Growth, CRM and Campaigns & Social Accelerator teams for automation and business‑as‑usual delivery.
Maintain a strong understanding of customer needs, behaviour and journeys to inform planning and prioritisation.
Use data and insight to track performance, optimise activity and report on outcomes.
Stay up to date with marketing trends, channels, data and technology to continuously improve effectiveness.
Demonstrate a culture of strong execution, agile delivery and collaboration, contributing positively to team performance and ways of working.
What we’re looking for
Full Funnel Marketing Planning and Execution – Proven experience designing and delivering Customer Lifecycle Management or full funnel marketing activity, including cross‑sell and upsell that drives incremental customer and commercial value.
Agile Ways of Working – Experience working in agile or fast‑paced environments, collaborating across multiple teams and disciplines; ability to prioritise work, manage dependencies and deliver at pace.
Marketing Innovation – Experience developing and testing new marketing approaches using test‑and‑learn methodologies, comfortable using insight and data to scale successful activity and stop low‑performing activity.
Commercial Acumen – Strong understanding of how marketing activity drives commercial outcomes, balancing customer needs with business objectives and ROI.
Values and Behaviours
- Thinks ‘we’, not ‘me’, and works collaboratively across teams and disciplines.
- Acts with integrity, accountability and takes ownership for outcomes.
- Demonstrates curiosity, openness to learning and continuous improvement.
- Puts customers at the heart of decision‑making.
Benefits
- A generous pension contribution of up to 15%
- An annual performance‑related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
We are committed to building an inclusive workplace where everyone can thrive, learn and develop. We offer reasonable adjustments for colleagues with disabilities and are a Disability Confident Leader, guaranteeing interviews for a proportionate number of applicants with a disability, long‑term health or neurodivergent condition through the Disability Confident Scheme.
Ready for a career where you’ll learn and thrive? Apply today and find out more.
