At a Glance
- Tasks: Create real-time dashboards and insights to boost digital marketing performance.
- Company: Join a leading financial institution committed to innovation and inclusivity.
- Benefits: Enjoy a competitive salary, generous pension, and 28 days holiday plus bank holidays.
- Other info: Flexible working options and a supportive environment for diverse backgrounds.
- Why this job: Make an impact by transforming data into strategic marketing decisions.
- Qualifications: Experience in reporting, BI tools, and a passion for data storytelling.
The predicted salary is between 44901 - 49890 £ per year.
Salary: £44,901-£49,890
Locations: Halifax, Bristol, Edinburgh, Chester or Leeds
Working Pattern: Full‑time, hybrid – at least two days per week (or 40% of time) at an office site. Flexible working options available.
Key Responsibilities:
- Develop and deliver automated, real‑time dashboards and reporting tools to track digital marketing performance.
- Support the development of marketing intelligence solutions that support campaign analysis, audience segmentation, and channel optimisation.
- Collaborate with data engineering and platform teams to ensure robust data pipelines and accurate tracking.
- Translate complex datasets into clear, visual insights that support strategic marketing decisions.
- Monitor critical metrics and proactively identify trends, anomalies, and opportunities.
- Support the development of self‑serve BI tools and training for marketing stakeholders.
- Champion the use of Generative BI and data storytelling across the marketing function.
- Stay current with digital analytics trends, tools, and best practices to continuously improve reporting capabilities.
Qualifications:
- Proven experience in reporting and business intelligence.
- Understanding of digital marketing metrics, campaign tracking, and performance reporting.
- Proficiency in BI and data visualisation tools such as PowerBI, Tableau, Looker, or Google Data Studio.
- Experience with data querying and transformation using SQL, BigQuery, Snowflake, or similar platforms.
- Strong attention to detail and passion for data accuracy, automation, and storytelling.
- Excellent communication skills, able to present insights to both technical and non‑technical audiences.
- Organised and able to manage multiple workloads and stakeholders.
- Proactive, collaborative approach with a focus on continuous improvement and innovation.
Benefits:
- Generous pension contribution of up to 15%
- Annual performance‑related bonus
- Share schemes including free shares
- Generous parental leave policies
- 28 days’ holiday, with bank holidays on top
- Discounted shopping and retail benefits
- Well‑being initiatives
Equality, Diversity and Inclusion:
We support diversity, equity and inclusion. We offer reasonable adjustments for colleagues with disabilities, and are a Disability Confident Leader guaranteeing fair opportunities for applicants with disabilities, long‑term health or neurodivergent conditions. We encourage applicants from diverse backgrounds and recognise transferable experience. We offer a menopause health package and a Working with Cancer Initiative.
Flexible Working Options:
Options include flexibility in hours, hybrid working, job sharing and variable hours. For more information, contact careers@lloydsbanking.com or visit the flexible working search.
Marketing Intelligence Senior Analyst in Halifax employer: Lloyds Bank plc
As a Marketing Intelligence Senior Analyst at our company, you will thrive in a dynamic and inclusive work environment that champions innovation and collaboration. With generous benefits such as a substantial pension contribution, performance-related bonuses, and flexible working options, we prioritise your well-being and professional growth. Our commitment to diversity and inclusion ensures that every voice is heard, making this an exceptional place to build a meaningful career in the heart of vibrant cities like Halifax, Bristol, Edinburgh, Chester, or Leeds.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Intelligence Senior Analyst in Halifax
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your data visualisation projects and marketing intelligence work. This gives potential employers a taste of what you can do beyond your CV.
✨Tip Number 3
Prepare for interviews by practising common questions related to digital marketing metrics and BI tools. We recommend using the STAR method to structure your answers and highlight your achievements effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Intelligence Senior Analyst in Halifax
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with digital marketing metrics and BI tools. We want to see how your skills align with the role of Marketing Intelligence Senior Analyst!
Showcase Your Data Skills:Don’t forget to mention your proficiency in data visualisation tools like PowerBI or Tableau. We love seeing examples of how you've turned complex datasets into clear insights, so include any relevant projects you've worked on.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to spot your key achievements and skills related to the job description.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the process!
How to prepare for a job interview at Lloyds Bank plc
✨Know Your Tools
Familiarise yourself with BI and data visualisation tools like PowerBI, Tableau, or Google Data Studio. Be ready to discuss your experience with these platforms and how you've used them to create impactful reports or dashboards.
✨Showcase Your Storytelling Skills
Prepare to demonstrate how you can translate complex datasets into clear, visual insights. Think of examples where your data storytelling has influenced marketing decisions, and be ready to share these during the interview.
✨Stay Current with Trends
Research the latest trends in digital analytics and marketing intelligence. Being able to discuss recent developments or tools will show your passion for continuous improvement and innovation in the field.
✨Communicate Clearly
Practice explaining technical concepts in simple terms. You’ll likely need to present insights to both technical and non-technical audiences, so being able to communicate effectively is key. Consider mock interviews to refine this skill.
