Commercial Marketing Performance Manager in Halifax

We’re looking for a Commercial Marketing Performance Manager to drive growth, performance and strategic impact across our Affluent, Savings and Investments business. Sitting within Brands, Marketing & Experience (BMX), the Full Funnel Marketing team uses data, insight and commercial expertise to design and optimise marketing that helps customers grow their financial futures with confidence. The role sits within our Strategy & Performance team.

As Commercial Marketing Performance Manager you will own the commercial performance of marketing, ensuring every activity is aligned to clear financial outcomes and delivers measurable impact. Responsible for the allocation and management of the Affluent, Save & Invest Marketing Budget and the annual Marketing Contribution targets and performance. This is an opportunity for a commercially sharp, data-driven leader who thrives in complex environments and can influence at pace.

What you’ll be doing

• Performance & trading management
  • Leading in-year trading cycles, using real-time performance data, forecasting and scenario planning to track delivery against targets and optimise plans dynamically.
  • Designing and owning performance tracking and reporting frameworks to ensure clear visibility of outcomes and enable data-led decision making.
  • Identifying risks and opportunities early, and driving timely interventions to stay on track.
  • Being responsible for the allocation and management of the Affluent, Save & Invest Marketing Budget and the annual Marketing Contribution targets and performance.
• Driving return on investment and improving marketing efficiency
  • Maximising return on investment by continuously optimising spend using performance data, channel efficiency insights and commercial analysis.
  • Collaborating with Insight, Planning and Effectiveness teams to evaluate performance and ensure activity delivers measurable commercial value.
  • Embedding robust measurement frameworks to track, evaluate and improve marketing effectiveness over time.
• Strategy alignment & optimisation
  • Translating business priorities into clear marketing targets and performance metrics aligned to commercial outcomes.
  • Driving consistency in how marketing performance is measured, evaluated and improved across the team.
• Storytelling using data-insights
  • Creating clear, compelling narratives that translate complex performance data into actionable insight.

What you’ll bring

We know that great talent comes from many different backgrounds. While this role references specific experience, we recognise that skills can be developed in a variety of ways—so if you have relevant, transferable experience, we’d love to hear from you. We’re looking for a proactive, commercially minded individual who is comfortable working with complexity, using data and insight to inform decisions, and driving performance in a fast-paced environment.

You’ll also bring proven experience and track record across:

• Commercial & strategic foresight (5+ years)
  • Strong understanding of revenue drivers, return on investment, cost management and value creation.
  • Experience in owning the annual marketing budget and commercial targets and aligning marketing activity directly to commercial outcomes and growth priorities.
• Performance & trading management (5+ years)
  • Experience running in-year trading cycles and tracking performance against targets.
  • Ability to identify risks and opportunities early and adapt plans at pace.
• Analytical & data expertise (5+ years)
  • Advanced analytical capability, with experience working with complex datasets, modelling and forecasting and ability to translate complex data into clear, compelling commercial insight.
  • Strong experience using data to inform decisions, challenge assumptions and optimise outcomes.
  • Confidence with tools such as Excel for forecasting, scenario planning and return on investment analysis.

It would be great if you also had

• Experience within financial services or a regulated environment.
• Experience in marketing effectiveness, optimisation or performance roles.
• Exposure to affluent, wealth, savings or investment products.

WHY JOIN US?

This role offers the opportunity to shape the commercial performance of marketing in a key growth area of the business. You’ll play a central role in connecting strategy, performance and execution—driving meaningful outcomes for both customers and the business.

If you need any adjustments during the selection process, please let us know—we’re here to support you and help you do your best. We also offer a wide-ranging benefits package, including:

• A generous pension contribution of up to 15%.
• An annual performance-related bonus.
• Share schemes including free shares.
• Benefits you can tailor to your lifestyle, such as discounted shopping.
• 30 days’ holiday, plus bank holidays.
• A range of wellbeing initiatives and generous parental leave.

Our ambition is to be the leading UK business for diversity, equity and inclusion—creating an environment where everyone can thrive, learn and grow!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.