At a Glance
- Tasks: Drive insights for campaigns and reputation management using data and innovative analytical techniques.
- Company: Join Lloyds Banking Group, a leader in corporate affairs and communications.
- Benefits: Enjoy a competitive salary, generous pension, 30 days holiday, and flexible working options.
- Other info: Collaborative environment with opportunities for personal growth and development.
- Why this job: Make a real impact on corporate reputation while developing your analytical and strategic skills.
- Qualifications: Strong data analysis skills and experience in storytelling with data.
The predicted salary is between 61344 - 68160 £ per year.
Salary: £61,344 - £68,160
Locations: Bristol, Edinburgh
Hours: Full-time
Working pattern: Hybrid, spending at least two days per week at one of our office sites.
Overview: Group Corporate Affairs (GCA) is an award‐winning team that provides the insight, counsel and challenge the Group needs to deliver its strategic objectives. We deliver best‐in‐class communications for key audiences, ensuring Lloyds Banking Group is recognised for Helping Britain Prosper.
Responsibilities:
- Develop understanding of what drives the Group's corporate reputation externally, identifying drivers of reputational growth and how we can bring that to life across our campaigns and corporate audience deep dives and reputational trend analysis.
- Explore and embed new analytical approaches, including AI‐enabled research, social listening, narrative testing and horizon scanning to improve the speed, depth and foresight of our insights.
- Support the refinement of our measurement processes across each audience to build a more accurate representation of our current standing.
- Champion insight‐led strategy, using data, technology and expert judgement to challenge assumptions, surface trade‐offs and shape campaign direction, including through presentation of latest insight developments to facilitate strategy discussions at planning forums.
- Lead on production and delivery of insight projects and support strategy planning by undertaking or commissioning white space analysis, horizon scanning, market and competitor scans, and other key research pieces.
- Deliver ad‐hoc insights to inform decision making, ensuring the most valuable and appropriate data is used.
Qualifications:
- Strong data analysis and data visualisation skills.
- Comfortable collating existing research and business knowledge to identify how to use data most optimally, identifying areas for further investigation.
- Experience of data storytelling and using analytics to influence decision making.
- Confident presenting data and insight in an engaging way that resonates with audiences and drives positive decision making across the Group.
- A good understanding of various primary research techniques and the ability to turn this information into practical insights.
- Experience with social listening and secondary research techniques, such as desk research, online media monitoring, and outputs to improve our reputation among key audiences.
- Experience experimenting and using AI‐enabled insight techniques (e.g., automated text analysis, scenario modelling, synthetic audiences) and translating outputs into clear, trusted advice for senior leaders.
- Knowledge of how political, regulatory, economic and technological developments can impact our reputational strategy.
- A curious mindset and proven experience of responsibly leveraging AI to drive efficiency and enhance creativity.
- Self‐motivated to deliver individual projects but enthusiastic about working collaboratively.
- Project management skills, including familiarity with Agile approaches.
- Supplier and budget management experience.
- Strong influencing skills – comfortable addressing and facilitating discussions with senior partners.
- Confident mentoring skills and support for team members' development.
Benefits and EEO:
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location, and working patterns. As a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long‐term health or neurodivergent condition through the Disability Confident Scheme. Our ambition is to be the leading UK business for diversity, equity and inclusion, and we're committed to creating an environment in which everyone can thrive, learn and develop.
We provide a wide‐range benefits package, which includes:
- A generous pension contribution of up to 15%
- An annual performance‐related bonus
- Share schemes, including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days holiday, with bank holidays on top
- A range of wellbeing initiatives
- Generous parental leave policies
The location for the role will be Bristol or Edinburgh, and we'll need you to be in one of our hubs at least two days per week. There will also be some travel required between our key GCA hubs.
Reputation & Campaigns Insights Manager (18-Month FTC) in Edinburgh employer: Lloyds Bank plc
Lloyds Banking Group is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation. With a strong commitment to diversity, equity, and inclusion, employees benefit from a generous benefits package, including a substantial pension contribution, performance-related bonuses, and flexible working arrangements. The role of Reputation & Campaigns Insights Manager provides unique opportunities for professional growth through engaging projects that leverage cutting-edge analytical techniques in the vibrant cities of Bristol and Edinburgh.
StudySmarter Expert Advice🤫
We think this is how you could land Reputation & Campaigns Insights Manager (18-Month FTC) in Edinburgh
✨Tip Number 1
Get to know the company inside out! Research their recent campaigns, values, and any news related to their reputation. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn, attend industry events, or join relevant online forums. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Practice your data storytelling skills! Prepare to present insights in a way that captivates your audience. Use visuals and relatable examples to make your points stick—this is key for roles focused on insights and strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and ready to contribute to our mission of helping Britain prosper.
We think you need these skills to ace Reputation & Campaigns Insights Manager (18-Month FTC) in Edinburgh
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Reputation & Campaigns Insights Manager role. Highlight your data analysis skills and experience with AI-enabled techniques, as these are key to what we're looking for!
Showcase Your Storytelling Skills:We love a good story! When you present your experience, focus on how you've used data to influence decision-making. Share specific examples that demonstrate your ability to engage audiences with insights.
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your qualifications and achievements at a glance. We appreciate clarity!
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Lloyds Bank plc
✨Know Your Data Inside Out
Make sure you’re well-versed in data analysis and visualisation techniques. Be prepared to discuss how you've used data storytelling to influence decisions in the past. Bring examples of your work that showcase your ability to turn complex data into engaging insights.
✨Showcase Your Analytical Mindset
Demonstrate your curiosity and understanding of various research techniques. Be ready to talk about how you've leveraged AI-enabled insights or social listening in previous roles. This will show that you can think critically and adapt to new analytical approaches.
✨Engage with Your Audience
Practice presenting your insights in a way that resonates with different audiences. Use clear, relatable language and be prepared to answer questions. Think about how you can make your insights actionable for senior leaders, as this is crucial for the role.
✨Be Collaborative and Self-Motivated
Highlight your project management skills and your experience working in Agile environments. Share examples of how you’ve successfully collaborated with teams while also being self-motivated to drive individual projects forward. This balance is key for the role.
