At a Glance
- Tasks: Lead exciting marketing campaigns to boost brand awareness and engage customers.
- Company: Join Lloyds Bank, a leading financial institution with a strong commitment to innovation.
- Benefits: Enjoy a generous benefits package, including pension contributions and bonuses.
- Other info: Flexible workplace options and opportunities for career growth await you.
- Why this job: Make a real impact in a dynamic role that blends creativity and data analysis.
- Qualifications: Experience in brand marketing and strong skills in stakeholder management required.
The predicted salary is between 40000 - 50000 £ per year.
Lloyds Bank plc is seeking a Marketing - Assistant Planning Manager to support high-quality ATL campaigns driving brand awareness. This hybrid role involves collaboration with product marketing and agencies, managing marketing briefs, analyzing benchmarks, and managing budgets.
The ideal candidate will have brand marketing experience, strong stakeholder management skills, and the ability to interpret data effectively.
A generous benefits package includes a pension contribution, bonuses, and flexible workplace options.
Marketing Planning & Campaign Lead (Full‑Funnel) in Edinburgh employer: Lloyds Bank plc
Lloyds Bank plc is an excellent employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of the financial sector. With a strong focus on employee growth, you will have access to comprehensive training and development opportunities, alongside a generous benefits package that includes pension contributions and flexible working options, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Planning & Campaign Lead (Full‑Funnel) in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to folks in the marketing industry, especially those who work at Lloyds Bank or similar companies. A friendly chat can open doors and give you insider info on what they’re really looking for.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your brand marketing experience and successful campaigns. This will help you stand out and demonstrate your ability to drive brand awareness effectively.
✨Tip Number 3
Be ready to discuss data! Since the role involves interpreting data, brush up on your analytical skills. Be prepared to share examples of how you've used data to inform marketing strategies in past roles.
✨Tip Number 4
Apply through our website! We make it easy for you to submit your application directly, ensuring it gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Marketing Planning & Campaign Lead (Full‑Funnel) in Edinburgh
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Marketing Planning & Campaign Lead role. Highlight your brand marketing experience and any relevant campaigns you've worked on to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background in stakeholder management and data interpretation makes you a perfect fit for us.
Showcase Your Analytical Skills:Since this role involves analysing benchmarks, don’t forget to mention any specific tools or methods you’ve used to interpret data. We love seeing how you can turn numbers into actionable insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Lloyds Bank plc
✨Know Your Campaigns
Before the interview, brush up on recent ATL campaigns that have caught your eye. Be ready to discuss what made them successful and how you would apply similar strategies at Lloyds Bank. This shows your passion for brand marketing and your understanding of effective campaign planning.
✨Master Stakeholder Management
Prepare examples of how you've successfully collaborated with different teams or stakeholders in the past. Think about specific challenges you faced and how you navigated them. This will demonstrate your strong stakeholder management skills, which are crucial for this role.
✨Data is Your Friend
Since the role involves interpreting data, be prepared to discuss how you've used data analysis in previous roles. Bring examples of how data influenced your marketing decisions and led to successful outcomes. This will highlight your analytical skills and ability to drive results.
✨Budget Savvy
Familiarise yourself with budget management principles. Be ready to talk about how you've managed budgets in past campaigns, including any challenges you faced and how you overcame them. This will show that you understand the financial aspects of marketing and can handle the responsibilities of the role.
