At a Glance
- Tasks: Lead exciting marketing campaigns to boost brand awareness and engage customers.
- Company: Join Lloyds Bank, a leading financial institution with a strong commitment to innovation.
- Benefits: Enjoy a generous benefits package, including pension contributions and bonuses.
- Other info: Flexible workplace options and opportunities for professional growth await you.
- Why this job: Make a real impact in a dynamic role that blends creativity and data analysis.
- Qualifications: Experience in brand marketing and strong skills in stakeholder management required.
The predicted salary is between 40000 - 50000 £ per year.
Lloyds Bank plc is seeking a Marketing - Assistant Planning Manager to support high-quality ATL campaigns driving brand awareness. This hybrid role involves collaboration with product marketing and agencies, managing marketing briefs, analyzing benchmarks, and managing budgets.
The ideal candidate will have brand marketing experience, strong stakeholder management skills, and the ability to interpret data effectively.
A generous benefits package includes a pension contribution, bonuses, and flexible workplace options.
Marketing Planning & Campaign Lead (Full‐Funnel) in Edinburgh employer: Lloyds Bank plc
Lloyds Bank plc is an excellent employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of the financial sector. With a strong focus on employee growth, you will have access to comprehensive training and development opportunities, alongside a generous benefits package that includes pension contributions and flexible working options, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Planning & Campaign Lead (Full‐Funnel) in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to folks in the marketing field, especially those who work at Lloyds Bank or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous campaigns and how you’ve driven brand awareness. This will help you stand out and demonstrate your ability to manage marketing briefs effectively.
✨Tip Number 3
Prepare for the interview by brushing up on your data interpretation skills. Be ready to discuss how you've used data to inform your marketing strategies in the past. We want to see that you can analyse benchmarks like a champ!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage with us directly.
We think you need these skills to ace Marketing Planning & Campaign Lead (Full‐Funnel) in Edinburgh
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the job description. Highlight your brand marketing experience and any relevant campaigns you've worked on to show us you're the right fit.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background in stakeholder management and data interpretation can benefit us at Lloyds Bank.
Showcase Your Analytical Skills:Since the role involves analysing benchmarks, be sure to mention any specific tools or methods you’ve used in the past. We want to see how you can bring your analytical prowess to our team!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process.
How to prepare for a job interview at Lloyds Bank plc
✨Know Your Campaigns
Before the interview, brush up on recent ATL campaigns that have caught your eye. Be ready to discuss what made them successful and how you would apply similar strategies at Lloyds Bank. This shows your passion for brand marketing and your understanding of effective campaign planning.
✨Master Stakeholder Management
Prepare examples of how you've successfully collaborated with different teams or stakeholders in past roles. Think about challenges you faced and how you overcame them. This will demonstrate your strong stakeholder management skills, which are crucial for this role.
✨Data is Your Friend
Since the role requires interpreting data effectively, be prepared to discuss how you've used data to inform marketing decisions in the past. Bring specific examples of metrics you've analysed and how they influenced your campaign strategies.
✨Budget Savvy
Familiarise yourself with budget management principles. Be ready to talk about how you've managed budgets in previous roles, including any challenges you faced and how you ensured campaigns stayed within financial limits. This will show that you're not just creative but also practical.
