At a Glance
- Tasks: Support planning and delivery of impactful marketing campaigns that drive awareness and commercial success.
- Company: Dynamic company with a focus on innovation and collaboration.
- Benefits: Generous pension, performance bonuses, share schemes, and flexible lifestyle benefits.
- Other info: Hybrid working model with opportunities for personal development and growth.
- Why this job: Join a creative team and make a real impact in the marketing world.
- Qualifications: Experience in brand/product marketing and strong communication skills.
The predicted salary is between 61344 - 67160 £ per year.
Location: Edinburgh, Bristol, Chester or Halifax
Salary: £61,344 - £67,160
Hours: Full‑time
Working Pattern: Hybrid, at least two days per week at one of our office sites.
About the Role
The role supports the planning and delivery of high‑quality ATL and full‑funnel campaigns that drive awareness and commercial impact. It works with product marketing, growth teams and agencies, leading briefs, aligning resources, ensuring campaigns are well‑timed, using data, media expertise and target analysis to optimise effectiveness, and is responsible for agency briefing, budgets and on‑time delivery through strong collaboration. The role also supports Campaigns & Social Accelerator activity, including brief management, resource and budget oversight, and agency collaboration. It helps deliver brand and commercial success alongside full‑funnel teams and provides additional capacity within the team.
What you’ll be doing
- Support in the planning of ATL marketing campaigns to drive consideration through to awareness metrics and commercial impact via best‑in‑class execution.
- Effectively liaise with full‑funnel product marketing teams, understanding each area’s short‑ and long‑term objectives and their role in delivering against the brand strategy.
- Prioritise new marketing briefs, working collaboratively with internal teams and external agency partners to align resources for campaign delivery.
- Understand the moments that matter for customers and help in scheduling and deploying campaigns to move customer intent through to prime metrics.
- Analyse core marketing benchmarks and understand content marketing engagement data to integrate findings into future campaign planning.
- Innovate marketing strategies, using data, fast iteration, and a laser focus on user needs and jobs to be done.
- Work with the Growth Marketing Accelerator team to optimally plan full‑funnel coordinated campaign plans to deliver commercial success.
- Deliver high‑quality agency briefs to agency partners and ensure successful, compliant delivery of campaigns to budget and time.
- Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation.
- Manage team budgets.
What we’re looking for
- Brand and/or product marketing experience for leading consumer brands, including planning and leading high‑value budgets for efficient media and production plans.
- A strong technical understanding of a broad range of marketing channels and the media landscape.
- Stakeholder management experience influencing and working with senior leaders in organisations.
- Excellent written and verbal communication and confident presentation skills.
- Experience in interpreting and assimilating data effectively to drive plans and improve overall performance.
- A strong focus on detail and ensuring consistency.
- The ability to work cohesively with colleagues from various fields to drive impact, being collaborative and driven.
- A focus on personal development and learning.
Benefits
- A generous pension contribution of up to 15%.
- An annual performance‑related bonus.
- Share schemes including free shares.
- Benefits you can adapt to your lifestyle, such as discounted shopping.
- 28 days’ holiday.
Marketing - Assistant Planning Manager in Edinburgh employer: Lloyds Bank plc
Join a dynamic and innovative team as a Marketing - Assistant Planning Manager in one of our vibrant locations: Edinburgh, Bristol, Chester, or Halifax. We pride ourselves on fostering a collaborative work culture that encourages personal growth and development, offering generous benefits such as a substantial pension contribution, performance-related bonuses, and flexible lifestyle perks. With a focus on delivering impactful marketing campaigns, you'll have the opportunity to work alongside talented professionals while making a meaningful contribution to our brand's success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing - Assistant Planning Manager in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its campaigns. Show us you know what we do and how you can contribute to our success!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Assistant Planning Manager. We want to hear how you can drive awareness and commercial impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows us you’re serious about joining our team.
We think you need these skills to ace Marketing - Assistant Planning Manager in Edinburgh
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing - Assistant Planning Manager role. Highlight your relevant experience in brand and product marketing, especially any work with high-value budgets and campaign planning. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you a perfect fit. Be sure to mention your experience with stakeholder management and data analysis, as these are key for us.
Showcase Your Communication Skills:Since excellent written communication is crucial for this position, make sure your application is clear, concise, and free of errors. We appreciate attention to detail, so take the time to proofread and ensure everything flows nicely.
Apply Through Our Website:We encourage you to apply through our website for the best chance of success. It’s straightforward and ensures your application goes directly to us. Plus, you’ll find all the info you need about the role and our company culture there!
How to prepare for a job interview at Lloyds Bank plc
✨Know Your Campaigns
Before the interview, dive deep into the company's recent marketing campaigns. Understand their objectives, target audience, and outcomes. This will not only show your interest but also allow you to discuss how your skills can contribute to future campaigns.
✨Master the Metrics
Brush up on key marketing metrics and benchmarks relevant to the role. Be prepared to discuss how you've used data in past roles to drive campaign success. This demonstrates your analytical skills and understanding of performance-driven marketing.
✨Showcase Collaboration Skills
Since the role involves working with various teams and agencies, think of examples where you've successfully collaborated in the past. Highlight your communication skills and how you’ve managed stakeholder relationships to achieve common goals.
✨Prepare Questions
Have a list of insightful questions ready for your interviewers. Ask about their current challenges in campaign planning or how they measure success. This shows your proactive approach and genuine interest in the role and the company.
