Manager, Marketing Analytics in Edinburgh

Salary: £72,702 – £80,780 per annum, plus excellent benefits.

Locations: Bristol, Leeds, Halifax, Edinburgh, Chester.

Hours: Full‑time. Working Pattern: Hybrid – at least two days per week or 40% of time at an office site.

Overview

The Manager, Marketing Analytics role sits within Lloyds Banking Group’s Marketing Effectiveness team. You will design, deliver and analyse marketing experiments across the customer journey, selecting the most appropriate methodology and communicating insights to drive action.

Responsibilities

• Design and deliver marketing experiments, selecting methodology based on question, data and constraints.
• Lead experimentation across ATL activity such as geo‑tests, pre‑post analysis, synthetic controls and brand lift studies.
• Design test‑and‑control approaches for 1:1 activity (e.g. email, app and internet banking), including holdout and fallow groups.
• Conduct MDE and power calculations to assess feasibility, sample sizes and test duration.
• Monitor in‑flight tests and resolve issues in collaboration with marketing, media and data teams.
• Analyse results with statistical rigour, isolating true incremental impact.
• Produce clear written experiment read‑outs and present findings with actionable recommendations.
• Triangulate results with other measurement approaches such as MMM, MTA or platform uplift studies where relevant.
• Share learnings to improve future test design and decision‑making.

Qualifications

• Experience in an experimentation, analytics or measurement role within a marketing or commercial environment.
• Strong capability in experimental design and statistical testing.
• Experience using a range of experimentation techniques, not just geo‑based testing.
• Understanding of ATL experimentation methods and 1:1 test‑and‑control approaches.
• Confidence choosing the right measurement approach for different problems.
• Experience writing up results and communicating insights clearly to stakeholders.
• Strong communication skills and a focus on driving measurable business outcomes.
• Desirable but not essential: understanding of MMM, MTA and platform‑level uplift studies.

We recognise that skills are developed in many ways; relevant transferable experience is encouraged.

Benefits

• Generous pension contribution of up to 15%.
• Annual performance‑related bonus.
• Share schemes, including free shares.
• Benefits you can adapt to your lifestyle, such as discounted shopping and a range of wellbeing initiatives.
• 30 days’ holiday, with bank holidays on top.
• Generous parental leave policies.

EEO Statement

We are committed to equality, diversity, equity and inclusion. We offer reasonable workplace adjustments for colleagues with disabilities and are a Disability Confident Leader. All qualified applicants will receive a fair and proportionate interview opportunity. We guarantee interviews for a proportion of applicants who meet the minimum criteria for the role with a disability, long‑term health or neuro‑divergent condition through the Disability Confident Scheme.