Digital Content Creator - Property Marketing

Position: Digital Content Creator

Location: Manchester

Reports to: Head of Property Marketing

Working pattern: Hybrid, with 1-2 days per week in the office and the remainder split between being on-site at our developments to capture content and home working. Driving licence required. An EV company vehicle will be provided and charger installation paid for; therefore the hire must be able to have a home EV charger installed at their home address.

End Date: Saturday 11 July 2026

Salary: £30,201 - £31,790

Job Description: Join us at Lloyds Living as we redefine what it means to manage property in the UK. We’re on an ambitious journey to become one of the country’s largest and most trusted landlords, creating vibrant communities and delivering exceptional living experiences. As we scale at pace, you’ll be part of a dynamic team shaping the future of property management – where innovation, customer focus, and growth go hand in hand. This is your chance to make an impact and be part of something extraordinary.

We’re looking for a Digital Content Creator to bring our brand and developments to life through engaging, social‑first content. This is a hands‑on role focused on capturing content across our build‑to‑rent (BTR) & shared ownership developments, supporting launches, lease‑up, re‑lets and sales activity. With a focus on building awareness, engagement and a strong social presence, you’ll play a key role in how customers discover and experience Lloyds Living.

Key Responsibilities

• Content creation & social media: Create high‑quality, social‑first video and imagery content showcasing our homes, developments, communities and brand.
• Travel regularly to developments across the UK to capture on‑site, real‑time content.
• Capture homes, amenities, local neighbourhoods and customer lifestyle moments.
• Produce and edit short‑form video optimised for platforms such as Instagram, TikTok & YouTube Shorts, delivering platform‑ready formats.
• Ensure all content is on brand, high quality and aligned to Lloyds Living’s marketing strategy and guidelines.
• Work closely with our external social media agency on content planning.
• Maintain a consistent pipeline of content to support always‑on activity and lease‑up & sales campaigns.
• Contribute ideas and creative input to our social media strategy and content calendars.
• Write captions and short‑form copy for social content.

Development launches & campaign support:

• Capture and create content to build early awareness in new locations ahead of development launches.
• Capture and create content for launches, lease‑up, re‑lets and sales activity.
• Capture content at events across our developments, including launches, open days and customer events.
• Bring our schemes to life by showcasing the lifestyle within our communities.
• Highlight local neighbourhoods, amenities and the lived experience around our developments.
• Support campaign delivery across organic and paid social.

Brand content:

• Create content that increases Lloyds Living’s brand awareness on social media.
• Develop storytelling‑led content including customer stories, team content and behind the scenes moments.
• Support the execution of brand campaigns through social‑first content.
• Identify and respond to relevant trends and formats aligned with the Lloyds Living brand.
• Help shape a distinctive and consistent social presence.

Collaboration & content management:

• Work within the Property & Brand Marketing teams, and alongside our Leasing and Customer teams to align content with priorities.
• Coordinate external creators and agencies where required.
• Maintain an organised, up to date content library.
• Ensure all content meets brand guidelines and deadlines.

Performance & optimisation:

• Work with the agency and Property & Brand Marketing teams to review content performance.
• Use insight to refine output and improve engagement.
• Test and iterate formats, styles and approaches.

Requirements

• 3+ years’ experience in a content creation or social‑first role, ideally within property or similar lifestyle brands.
• Strong portfolio demonstrating video and photography content for social media.
• Experience creating content for platforms such as Instagram, TikTok & YouTube Shorts.
• Strong video editing and content production skills.
• Comfortable travelling regularly and working on location across the UK (a company car will be provided).
• Confident and comfortable being in front of the camera, including delivering voiceovers.
• Creative mindset with a strong eye for visual storytelling and detail.
• Understanding of social media trends, formats and platform best practice.
• Ability to manage multiple shoots and deadlines.
• Strong collaboration and communication skills.

Benefits

• A generous pension contribution of up to 15%.
• An annual performance‑related bonus.
• Share schemes including free shares.
• Benefits you can adapt to your lifestyle, such as discounted shopping.
• 24 days’ holiday, with bank holidays on top.
• A range of wellbeing initiatives and generous parental leave policies.

Our Culture

We focus on ensuring we’re inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under‑represented groups. We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.