At a Glance
- Tasks: Lead strategies to attract and onboard new clients, driving growth through data and digital.
- Company: Join Lloyds Banking Group, a leader in financial services with a commitment to diversity.
- Benefits: Enjoy flexible working, generous pension contributions, 30 days holiday, and performance bonuses.
- Other info: Embrace a culture of inclusion and continuous learning while shaping the future of finance.
- Why this job: Make a real impact on client journeys and drive measurable growth in a dynamic environment.
- Qualifications: Experience in customer acquisition and digital marketing, with strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
If you’re motivated by building growth at scale and improving how clients discover and join a business, this role puts you at the centre of it. You’ll lead how we attract new clients, reduce friction in journeys and convert demand into long-term relationships, using data, digital and partnerships to deliver stronger outcomes.
This is a senior leadership role with accountability for new client growth across Business & Commercial Banking. You'll define how we attract, convert and onboard new clients at scale. Working across Marketing, Product, Digital and Operations, you’ll turn insight into clear priorities, investment choices and measurable commercial results across a large and strategically important portfolio. If you enjoy building growth engines, improving client journeys and driving performance through data and digital, this role offers real impact.
What you’ll be doing:
- Define and lead the new client growth strategy, with ownership of priorities, investment and delivery roadmap
- Shape market positioning and demand generation, working with Brand and Marketing to improve awareness and consideration
- Own acquisition performance across digital channels, including website, campaigns and conversion optimisation
- Lead end-to-end funnel performance, from awareness through to onboarding and early engagement
- Identify and deliver improvements to client journeys, reducing friction and increasing conversion
- Use client, market and performance insight to prioritise opportunities and drive continuous improvement
- Build and scale partnership channels to increase high-quality client inflow
- Influence senior leaders and align teams to deliver measurable growth outcomes
- Lead agile delivery, ensuring clear prioritisation, roadmap discipline and measurable outcomes
- Ensure all growth activity meets risk, regulatory and client outcome expectations
What we’re looking for:
- Experience in driving scaled growth in customer acquisition in financial services – preferably involving small and medium businesses
- Proven track record of delivering client growth or acquisition strategies at scale
- Strong understanding of and experience in digital marketing and acquisition techniques, technology and operations, running complex and content rich websites, driving inbound digital traffic (SEO/GEO/PPC/Social etc.) and driving conversion rate optimisation
- Experience with digital and AI product leadership, managing end-to-end digitally led client journeys, using AI to automate and improve process and customer experience to drive outcomes from awareness through to landing engaged clients
- Experience driving acquisition through intermediaries like formation agents and incentives through partnerships, specifically in the context of small and medium businesses
- Experience owning or directly influencing revenue growth, ROI and P&L outcomes
- Fluent and confident in using data and performance metrics to inform decisions and drive improvement
- Proven ability to influence senior leaders across complex, matrixed organisations
- Proven ability to build, lead and develop high-performing teams. Drives a strong performance culture focused on customer outcomes, sustainable growth, effective risk management, and inclusive talent development
- Actively promotes diversity and inclusion, while developing and progressing talent
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
This is a place for you:
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.
We also offer a wide-ranging benefits package, which includes:
- A generous pension contribution of up to 15%
- An annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
Ready for a career where you’ll learn and thrive? Apply today and find out more.
Head of New Client Growth in Bristol employer: Lloyds Bank plc
Lloyds Banking Group is an exceptional employer, offering a dynamic work environment in London and Bristol that fosters growth and innovation. With a strong commitment to diversity, equity, and inclusion, employees benefit from a generous benefits package, flexible working options, and ample opportunities for professional development, all while playing a pivotal role in shaping the future of financial services.
StudySmarter Expert Advice🤫
We think this is how you could land Head of New Client Growth in Bristol
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Lloyds Bank plc. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Head of New Client Growth in Bristol
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Lloyds Bank plc.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Lloyds Bank plc's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Lloyds Bank plc
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Lloyds Bank plc.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Lloyds Bank plc will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Lloyds Bank plc employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
