Head of Commercial Strategy in Bristol

If you’re motivated by shaping strategy and seeing it land in commercial results, this role puts you at the centre of it. You’ll lead how we identify growth opportunities, invest for impact, and track performance across our Business Banking segment, working closely with senior leaders to deliver sustainable, client‐focused growth.

This is a high-impact leadership role shaping the commercial strategy for our Business Banking segment. You'll set direction on where we grow, how we invest, and how we deliver value for clients. Working closely with Product, Finance, Data and Digital, you’ll turn insight into a clear commercial plan, drive actions to achieve the plan, influence priority of investment decisions and track commercial outcomes against the plan. If you enjoy combining strategy, data and commercial performance to drive growth at scale, this is a key role with real influence.

What you’ll be doing:

• Own the commercial strategy, plan and priorities for the Business Banking segment
• Own and track delivery of the commercial plan, including milestones, risks, actions and dependencies
• Partner with Finance and Product teams to manage P&L performance, revenue and profitability drivers
• Define priority sub-segments, sectors and growth opportunities using client and market insight, looking at client level profitability and lifetime value
• Lead needs-based segmentation to identify growth areas and priority sub-segments
• Shape and prioritise investment cases based on return, impact and feasibility
• Influence senior leaders and align teams to deliver growth while meeting risk and regulatory expectations

Why join us?

We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.

What we’re looking for:

• Experience managing commercial performance within Financial Services, preferably in SME or commercial banking
• Strong commercial and financial acumen, including knowledge of balance sheet and non-balance-sheet income drivers, profitability and value creation, with experience in forecasting, commercial planning leading to prioritisation of actions and investment decisions.
• Strategic and commercial leadership, with the ability to influence enterprise-level strategy and translate it into clear, prioritised plans that deliver measurable commercial results
• Experience using client, market and financial insight to define sub-segments, measure customer level profitability and lifetime value.
• Confident using data and insight, fluent with AI-enabled financial analysis
• Proven ability to influence senior leaders and deliver outcomes in complex, matrixed and regulated environments
• Proven ability to build, lead and develop high-performing teams. Drives a strong performance culture focused on customer outcomes, sustainable growth, effective risk management, and inclusive talent development
• Actively promotes diversity and inclusion, while developing and progressing talent

We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.

This is a place for you:

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

Ready for a career where you’ll learn and thrive? Apply today and find out more.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.