At a Glance
- Tasks: Drive impactful brand partnerships and enhance customer engagement with innovative strategies.
- Company: Join Lloyds Banking Group, a leader in transforming finance for good.
- Benefits: Enjoy a competitive salary, generous pension, 30 days holiday, and flexible working options.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Be part of a dynamic team shaping the future of brand partnerships.
- Qualifications: 5+ years in brand partnerships, strong relationship management, and analytical skills required.
The predicted salary is between 72702 - 80780 £ per year.
The expanding Brand Partnerships team, within Lloyds Banking Group’s Brand, Marketing & Experience department (BMX), is responsible for development, delivery and execution of the group’s brand partnerships by deepening customer engagement and driving long-term business value. This is achieved through existing partnerships and developing new opportunities.
The first priority for this team is to grow the effectiveness of our partnership with British Cycling, elevating it to a high-impact platform in addition to building new brand partnerships. The team is also tasked with shaping, developing and delivering a broader partnerships strategy (within both traditional and non-traditional channels) that aligns with our brand and commercial ambitions.
We’re looking for an individual with a proven track record in developing and delivering highly effective brand partnerships at scale, someone who can assist in shaping strategy and then into action in addition to bring a commercial and creative lens to every opportunity. Successful candidates will be highly agile and adaptable, fully embracing the opportunities of a growth function; change should excite not worry.
If you have a growth mindset and thrive in a fast-moving and evolving environment, and are excited by the opportunity to build, innovate, and lead, this is the team for you.
What you’ll be doing
This is an exciting opportunity to help deliver and scale high-impact brand partnerships that drive real value for customers and the business. As a Brand Partnerships Manager, you’ll support the delivery of Lloyds Banking Group’s partnerships strategy—working on high-profile relationships such as British Cycling, while helping to build new and innovative partnerships across sponsorship, media, data and technology.
You’ll be part of the Brand, Marketing & Experience (BMX) function, operating in a fast-paced, evolving team where creativity and commercial thinking go hand in hand. Reporting into a Senior Brand Partnerships Manager, you’ll play a key role in bringing partnerships to life—working across internal teams and external partners to ensure successful activation and measurable outcomes.
From idea generation through to execution and performance tracking, you’ll help ensure partnerships deliver strong brand alignment, customer engagement and commercial impact. You’ll also build strong relationships with partners and stakeholders, contributing to a collaborative, high-performing team environment. This is a great opportunity for someone who enjoys working at pace, thrives on variety, and is motivated by helping shape partnerships that make a visible difference.
What we’re looking for
- 5+ years proven experience in brand partnerships or sponsorship within a complex or fast-paced environment
- Strong relationship management skills, with the ability to build trust and collaborate effectively with internal and external stakeholders
- Experience supporting partnership delivery, including activation, campaign execution and performance evaluation
- Analytical mindset, with the ability to use data and insight to assess partnership performance and identify opportunities for improvement
- Experience working with agencies or third-party partners, including budget awareness and delivery oversight
- Strong organisational and problem-solving skills, with the ability to manage multiple priorities in a fast-moving environment
And any experience of these would be great:
- Existing network within the brand partnerships or sponsorship landscape
- Experience working within financial services or another highly regulated environment
- Experience working across media, data or technology-led partnerships
- Background in large-scale brand activation campaigns
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
This is a place for you
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
We offer a wide‐ranging benefits package, including:
- A generous pension contribution of up to 15%
- An annual performance‐related bonus
- Share schemes including free shares
- Benefits you can tailor to your lifestyle, such as discounted shopping
- 30 days’ holiday, plus bank holidays
- A range of wellbeing initiatives and generous parental leave policies
Ready for a career where you can have a positive impact as you learn, grow and thrive? Apply today and find out more!
Brand Partnerships Manager employer: Lloyds Bank plc
Lloyds Banking Group is an exceptional employer, offering a dynamic work environment in London or Bristol where creativity and commercial acumen thrive. With a strong commitment to employee growth, flexible working options, and a comprehensive benefits package including generous pension contributions and wellbeing initiatives, we empower our team to make a meaningful impact through innovative brand partnerships. Join us in shaping finance for good while enjoying a collaborative culture that values diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Partnerships Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Lloyds Banking Group. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for the interview by researching the company’s recent partnerships and campaigns. Show us you’re genuinely interested and ready to contribute to their growth strategy!
✨Tip Number 3
Practice your pitch! Be ready to discuss how your experience aligns with the role of Brand Partnerships Manager. Highlight your successes in building relationships and driving engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Brand Partnerships Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Brand Partnerships Manager role. Highlight your achievements in brand partnerships and any relevant projects you've worked on.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand partnerships and how your experience can help us elevate our partnerships, especially with British Cycling.
Showcase Your Analytical Skills:Since we value an analytical mindset, include examples of how you've used data to assess partnership performance or identify opportunities for improvement in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Lloyds Bank plc
✨Know Your Partnerships
Before the interview, dive deep into Lloyds Banking Group's existing partnerships, especially with British Cycling. Understand their goals and how they align with the company's brand strategy. This will show your genuine interest and help you discuss how you can contribute to enhancing these partnerships.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to assess partnership performance. Bring insights on how you identified opportunities for improvement in past roles. This will demonstrate your analytical mindset, which is crucial for the Brand Partnerships Manager position.
✨Build Rapport with Stakeholders
Think of ways to illustrate your relationship management skills. Share stories about how you've successfully collaborated with internal teams and external partners. Highlighting your ability to build trust and work effectively with diverse stakeholders will resonate well with the interviewers.
✨Embrace Change and Innovation
Since the role requires agility and adaptability, be ready to discuss how you've thrived in fast-paced environments. Share examples of how you've embraced change and driven innovation in previous roles. This will align perfectly with the growth mindset they're looking for.
