At a Glance
- Tasks: Lead social media content planning and coordinate creative shoots across multiple platforms.
- Company: Join a forward-thinking company committed to diversity and inclusion.
- Benefits: Enjoy a competitive salary, generous pension, and flexible working options.
- Other info: Great opportunities for personal growth and development in a supportive workplace.
- Why this job: Be part of a dynamic team shaping the future of social media in a fast-paced environment.
- Qualifications: Experience in social media and strong organisational skills are essential.
The predicted salary is between 39800 - 44250 £ per year.
We’re looking for an Assistant Social Media Manager to join our future-focused Group Corporate Affairs (GCA) Social Media team. It’s a great time to join us! Over the past year, we’ve added TikTok and YouTube to our channel mix. We’re also adapting our strategy to focus more on search-led content and the ways people find brands, learn, and engage online. You’ll be joining an expert team of analysts, strategists, and content creators - and you’ll play a pivotal role in organising, planning, and enabling best-in-class social content that reflects real-time insights, cultural moments, and long-term strategic priorities. Our ideal candidate is highly organised, imaginative, inquisitive, and confident operating in a fast-paced environment. An interest in SEO, search behaviours, and the use of AI tools is essential, along with a passion for content systems, planning, and social-first storytelling.
Key Responsibilities
- Own the content calendar: Lead and maintain the central social media calendar across all GCA channels (LinkedIn, Instagram, TikTok, YouTube, and emerging spaces), ensuring alignment to strategy, priorities, and opportunities.
- Enable planning for the future: Collaborate with strategists and analysts to turn insights into actionable plans. Identify moments, topics, and trends to respond to, helping the team stay ahead.
- Channel coordination: Ensure planned activity across platforms is coherent, well-timed, and meets audience needs across differing business areas and themes.
- Shoot organisation: Lead the logistics, scheduling, and operational delivery of content shoots - including briefs, suppliers, talent, creators, and locations.
- Search-led content development: Support the team with SEO-driven planning, including keyword-informed briefs, optimisation recommendations, and insight gathering.
- AI-enabled workflows: Apply AI tools (including Copilot) to streamline workflows, enhance planning, improve briefing, and support content production.
- Creator management support: Help organise and coordinate work with our internal creator collective, ensuring they have briefs, materials, and timelines required for high-quality delivery.
- Quality control & consistency: Maintain oversight of content outputs, ensuring we meet our cadence goals across channels as well as maintaining the balance of themes and formats.
- Reactive planning: Help coordinate rapid responses to cultural moments, breaking insights, and reputation opportunities, working closely with the wider Corporate Affairs team.
What You’ll Be Doing
- Run the day-to-day planning rhythm for the social team, ensuring clarity on priorities and deliverables.
- Lead weekly and monthly content planning sessions, sharing insights, upcoming moments, and opportunities.
- Maintain a meticulously organised content pipeline and ensure smooth coordination between creators, planners, and data specialists.
Experience working in social media, digital content, or editorial planning - ideally within a large or complex organisation. Strong organisational skills, with experience handling content calendars, workflows, or production schedules. Familiarity with platforms including TikTok, YouTube, Instagram, and LinkedIn - and what great content looks like on each. Experience organising content shoots, working with creators, or supporting production teams. Strong communication skills. Experience with corporate brands, reputation management, or purpose-led content is desirable but not essential.
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we’re committed to creating an environment in which everyone can thrive, learn and develop. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
We also offer a wide-ranging benefits package:
- A generous pension contribution of up to 15%
- An annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 28 days holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility with office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role, with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.
With 320 years under our belt, we're used to change, and today is no different. Join us and help drive this change, shaping the future of finance whilst working at pace to deliver for our customers. Here, you'll do the best work of your career. Your impact will be amplified by our scale as you learn and develop, gaining skills for the future.
Assistant Social Media Manager in Birmingham employer: Lloyds Bank plc
Join a forward-thinking team as an Assistant Social Media Manager, where you'll thrive in a hybrid work environment across vibrant cities like Edinburgh, Leeds, and Birmingham. Our commitment to diversity, equity, and inclusion fosters a supportive culture that prioritises employee growth, offering generous benefits such as a substantial pension contribution, performance bonuses, and flexible working arrangements. With a focus on innovation and collaboration, you'll have the opportunity to shape impactful social content while developing your skills in a dynamic and inclusive workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Social Media Manager in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lloyds Bank plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lloyds Bank plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lloyds Bank plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Assistant Social Media Manager in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lloyds Bank plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lloyds Bank plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lloyds Bank plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lloyds Bank plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lloyds Bank plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lloyds Bank plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
