Manager, Marketing Analytics

We support flexible working – Flexible Working Options: Flexibility in when hours are worked, Hybrid Working, Job Share, Reduced Hours.

About the Role: Join Lloyds Banking Group’s Marketing Effectiveness team within Customer Insights, Planning & Effectiveness in the Brands, Marketing & Experience (BMX) function. We’re looking for an experienced experimentation and measurement specialist to help shape how we test, learn and optimise marketing activity across the customer journey. The primary focus of this role is experimentation design, with a close secondary focus on measuring targeted and 1:1 activity. You’ll work across a range of experimentation approaches including geo-based tests, pre-post analysis, synthetic controls, brand lift studies and test-and-control designs. Rather than defaulting to a single method, you’ll bring the statistical judgement needed to select the right approach for each business question. This is an end-to-end role - you’ll design experiments, analyse results, write them up clearly and share insights back with stakeholders to drive action.

What you’ll be doing:

• Design and deliver marketing experiments, selecting the most appropriate methodology based on the question, data and constraints.
• Lead experimentation across ATL activity (e.g. geo-tests, pre-post analysis, synthetic controls, brand lift studies).
• Design test-and-control approaches for 1:1 activity (e.g. email, app and internet banking), including holdout and fallow groups.
• Conduct MDE and power calculations to assess feasibility, sample sizes and test duration.
• Monitor in-flight tests and resolve issues in collaboration with marketing, media and data teams.
• Analyse results with statistical rigour, isolating true incremental impact.
• Produce clear written experiment read-outs and present findings with actionable recommendations.
• Where relevant, triangulate results with other measurement approaches such as MMM, MTA or platform uplift studies.
• Share learnings to improve future test design and decision-making.

Why join us? From building a truly sustainable business to creating a place where people love to work, we’re looking for colleagues who are up for the challenge, who love to push boundaries and can make change happen.

What we’re looking for:

• Experience in an experimentation, analytics or measurement role within a marketing or commercial environment.
• Strong capability in experimental design and statistical testing.
• Experience using a range of experimentation techniques, not just geo-based testing.
• Understanding of ATL experimentation methods and 1:1 test-and-control approaches.
• Confidence choosing the right measurement approach for different problems.
• Experience writing up results and communicating insights clearly to stakeholders.
• Strong communication skills and a focus on driving measurable business outcomes.

And any experience of these would be great:

• Understanding of MMM, MTA and platform-level uplift studies is desirable but not essential.

We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.

This is a place for you: Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%.
• An annual performance-related bonus.
• Share schemes including free shares.
• Benefits you can adapt to your lifestyle, such as discounted shopping.
• 30 days’ holiday, with bank holidays on top.
• A range of wellbeing initiatives and generous parental leave policies.

Ready for a career where you’ll learn and thrive? At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper.

We keep your data safe. So, we’ll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.

We’re focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.