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- Tasks: Lead and deliver exciting global marketing campaigns across various channels.
- Company: Join a well-established travel organisation with a strong national and international presence.
- Benefits: Enjoy a hybrid working model and potential for permanent employment.
- Why this job: Be part of a creative team focused on innovation and outstanding customer experiences.
- Qualifications: Degree in Marketing and 3 years of B2C marketing experience required.
- Other info: Refer a friend for a chance to earn a retail voucher up to £500!
The predicted salary is between 28000 - 42000 £ per year.
Global Marketing Executive
Salary: 35,000 per annum DOE
Contract Type: 12–month Fixed Term Contract (potential to go perm)
Working Model: Hybrid
Location: Outskirts of Crawley
Company Overview:
Lloyd Recruitment Services is proud to be working with a well–established travel organisation that has a strong national presence and a growing international footprint. The company is committed to delivering outstanding customer experiences across the UK and Europe and is driven by creativity, collaboration, and innovation in marketing.
Role Overview:
As a Global Marketing Executive, you will be responsible for leading and delivering integrated, strategic marketing campaigns across multiple channels and regions. This is a hands–on, dynamic role with a strong focus on CRM, digital marketing, content creation, and campaign performance analysis. You\’ll collaborate with internal teams and global partners to execute campaigns that support brand growth and customer engagement across different markets.
Key Responsibilities for the Global Marketing Executive:
- Plan, manage, and execute multi–channel marketing campaigns across email, CRM, SMS, app push notifications, digital, and print
- Develop customer segmentation strategies to deliver targeted, personalised communications
- Write clear and effective briefs for internal teams and external agencies
- Coordinate international marketing communication plans to meet deadlines and business objectives
- Monitor and analyse global campaign performance, providing insights and optimisations
- Collaborate with cross–functional teams to align marketing priorities and strategies
- Create, review, and edit marketing content to ensure quality and consistency
- Track budgets and manage purchase orders and invoices accurately
- Ensure all global marketing activities comply with brand standards, GDPR, and legal requirements
- Support global market research and competitor analysis
Skills & Experience Required:
Degree in Marketing or a related field
Minimum of 3 years\’ B2C marketing experience, ideally with international exposure
Strong experience in CRM and digital marketing
Must have experience in delivery multi–channel B2C campaigns
Excellent copywriting and proofreading skills
Confident communicator with strong stakeholder management skills
Highly organised, able to manage multiple projects and deadlines
Data–driven, with an analytical mindset to assess and improve campaign performance
Experience in travel, leisure, or hospitality is an advantage
Interest in travel and international markets is highly valued
Refer a friend and you will receive a retail voucher of your choice up to the value of 500. Full details can be found on our website.
Unfortunately, due to high numbers of applications, we are only able to respond to shortlisted applicants. If you have not heard from us within 5 days, please assume that you have not been shortlisted on this occasion.
By applying for this vacancy, you accept Lloyd Recruitment Services Privacy and GDPR Policy, which can be found on our website and therefore gives us consent to contact you.
Lloyd Recruitment Services are acting as a recruitment agency in relation to this vacancy and are an equal opportunities employer.
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Global Marketing Executive employer: Lloyd Recruitment - East Grinstead
Contact Detail:
Lloyd Recruitment - East Grinstead Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in global marketing, especially in the travel sector. Understanding current strategies and tools used in CRM and digital marketing will give you an edge during interviews.
✨Tip Number 2
Network with professionals in the travel and marketing industries. Attend relevant events or join online forums to connect with others who can provide insights or even refer you to opportunities at companies like ours.
✨Tip Number 3
Prepare to discuss specific multi-channel campaigns you've worked on. Be ready to share metrics and outcomes that demonstrate your ability to drive customer engagement and brand growth.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to optimise marketing campaigns in the past. This will highlight your data-driven mindset, which is crucial for the role.
We think you need these skills to ace Global Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2C marketing, particularly any international exposure. Emphasise your skills in CRM and digital marketing, as well as your ability to manage multi-channel campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for travel and marketing. Mention specific examples of successful campaigns you've led and how they align with the responsibilities of the Global Marketing Executive role.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to assess and improve campaign performance. Highlight any tools or methodologies you’ve employed to analyse marketing effectiveness.
Proofread Your Application: Ensure your application is free from errors. Given the emphasis on copywriting and proofreading skills in the job description, a polished application will demonstrate your attention to detail and professionalism.
How to prepare for a job interview at Lloyd Recruitment - East Grinstead
✨Showcase Your Campaign Experience
Be prepared to discuss specific multi-channel marketing campaigns you've led in the past. Highlight your role, the strategies you implemented, and the results achieved. This will demonstrate your hands-on experience and ability to drive successful outcomes.
✨Demonstrate Analytical Skills
Since the role requires monitoring and analysing campaign performance, come equipped with examples of how you've used data to inform your marketing decisions. Discuss any tools or methodologies you've employed to assess campaign effectiveness.
✨Emphasise Collaboration
The position involves working with cross-functional teams and global partners. Share experiences where you've successfully collaborated with others to achieve a common goal, showcasing your communication and stakeholder management skills.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities in real-world scenarios. Think about challenges you've faced in previous roles, particularly in CRM and digital marketing, and how you overcame them. This will illustrate your critical thinking and adaptability.
