At a Glance
- Tasks: Lead a dynamic sales team to maximise profits and deliver exceptional customer service.
- Company: Join Lloyd Motor Group, a top family-run car retailer with a reputation for excellence.
- Benefits: Enjoy 30 days holiday, birthday leave, cycle scheme, and healthcare cash plan.
- Why this job: Be part of an exciting chapter in a supportive culture that values your growth.
- Qualifications: Experience in the motor industry at management level and strong leadership skills required.
- Other info: Work in a state-of-the-art environment with great facilities and staff parking.
The predicted salary is between 60000 - 84000 £ per year.
We’re entering an exciting chapter at Lloyd Motor Group , and due to an internal promotion, we now have a fantastic opportunity for a General Sales Manager to join our team at Lloyd Cockermouth BMW.
BMW is one of world leading premium car brands. If you\’re a motivated individual, a dynamic team leader, commercially astute, enthusiastic and committed to delivering exceptional customer service, this role could be an ideal fit for you.
Salary: Basic with OTE £75,000
Hours: 45 hours per week
Role responsibilities:
- To deliver results and maximise profit in all areas of responsibility.
- To translate business strategy into operational plans for new and used car sales.
- To develop and agree sales plans and budgets, including new cars, used cars and accessories and all related items, to achieve marketing, sales and financial targets.
- To implement effective policies and procedures in order to maximise sales opportunities.
- To inspire, provide leadership and effectively manage staff in order to maximise productivity and meet or exceed sales and profit targets.
- To ensure delivery of excellent customer service within all areas of responsibility.
- To work effectively with all other key personnel within the retailer to establish and implement best practice and ensure our customers receive exceptional customer service.
- To ensure full compliance to FCA guidelines on the selling of financial services products by all relevant staff
The ideal Sales Manager will hold the following skills and experiences:
- Experience within the motor industry at management level
- Commercial awareness and financial analysis
- Self-motivated and ability to work under pressure
- Ability to lead and manage the sales team
- IT literate with a full UK driving licence.
- Able to assimilate information quickly and provide considered responses.
- Strong work ethic and adaptable to change.
- Attention to detail and maintains good, accurate quality of work.
- Ability to work to tight deadlines to achieve the business needs.
- FCA & SAF approved
- Able to react positively to organisational and market changes.
Rewards and Benefits:
30 days holiday a year (inclusive of Bank Holidays), plus an extra day off on your birthday.
Cycle to work scheme.
Free flu jabs.
Internal and manufacturer training.
About Lloyd Motor Group:
Founded in 1976, Lloyd Motor Group is one of the UK\’s largest family-run car retailer groups, with 38 retailers across Northern England and Southern Scotland. Representing prestigious brands like BMW, MINI, Land Rover, BYD, Volvo, Kia, Volkswagen, Skoda, INEOS, Honda motorcycles and BMW Motorrad, we\’ve built our reputation on exceptional customer service delivered with a professional yet personal touch. Join our passionate team and you\’ll find a supportive culture that values your contribution, invests in your development, and empowers you to grow while making a real difference in a company where people are our greatest asset.
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Benefits of Working With Us
Medicash healthcare cash plan is available for all colleagues.
Holidays
30 days of holiday a year. Plus an extra day off on your birthday.
Retail Discount Scheme
Highstreet discounts and cashback opportunities.
Refer a Friend Scheme
Colleague incentive of £500 for recommending great people to join us.
Great Facilities
We take pride in our state-of-the-art working environments and facilities.
Staff Parking
Free staff parking at the majority of our sites or subsidised parking.
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I’ve ordered and collected my iX40, and would like to give a special thanks to the friendly sales representative, Rossi. Thank you for … Read more Yu Yip Blackpool BMW – June, 2025
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I recently bought my first Kia and booked in for diagnostics. The booking process was quick and easy. The staff in the service departme… Read more Lois McCray South Lakes Kia – April, 2025
I have just purchased a iX1 eDrive20 Msport from Lloyd BMW North Tyneside and I am in love with my new car! I cannot recommend the comp…
I have just purchased a iX1 eDrive20 Msport from Lloyd BMW North Tyneside and I am in love with my new car! I cannot recommend the comp… Read more Ashleigh Burton North Tyneside BMW – June, 2025
I had my vehicle in for its MOT recently and the service was fantastic! Work carried out in a professional and timely manner and my car…
I had my vehicle in for its MOT recently and the service was fantastic! Work carried out in a professional and timely manner and my car… Read more Sonny Hobson Ripon Land Rover – August, 2024
Great service again whilst getting the car MOT\’d.
Carlisle MINI – September, 2024
First class service from Joel. The vehicle was presented beautifully. Strongly recommend.
G Hunter
This is my 3rd family car from Lloyd Land Rover York. Luke Selway always goes the extra mile to ensure I am happy, nothing is too much …
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General Sales Manager employer: Lloyd Motor Group
Contact Detail:
Lloyd Motor Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Sales Manager
✨Tip Number 1
Familiarise yourself with the BMW brand and its values. Understanding what makes BMW a premium car brand will help you align your sales strategies with their ethos, which is crucial for a General Sales Manager role.
✨Tip Number 2
Network within the motor industry, especially with professionals who have experience in sales management. Attend industry events or join relevant online forums to connect with others who can provide insights or even referrals.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully managed teams in the past. Be ready to share specific examples of how you've inspired your team to meet sales targets and improve customer service.
✨Tip Number 4
Stay updated on the latest trends in the automotive market, particularly regarding customer preferences and financial services. This knowledge will demonstrate your commercial awareness and ability to adapt to market changes during interviews.
We think you need these skills to ace General Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the motor industry, particularly in management roles. Emphasise your commercial awareness and any achievements that demonstrate your ability to lead a sales team effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the company. Mention specific aspects of Lloyd Motor Group that appeal to you, and explain how your skills align with their needs, especially in delivering exceptional customer service.
Highlight Relevant Skills: In your application, clearly outline your skills related to financial analysis, team leadership, and your ability to work under pressure. Use examples from your past experiences to illustrate these skills in action.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects attention to detail, which is crucial for the General Sales Manager role.
How to prepare for a job interview at Lloyd Motor Group
✨Show Your Leadership Skills
As a General Sales Manager, you'll need to inspire and lead your team. Be prepared to discuss your previous leadership experiences and how you've motivated teams to achieve sales targets.
✨Demonstrate Commercial Awareness
Understand the motor industry and current market trends. Be ready to talk about how you would translate business strategies into operational plans for new and used car sales.
✨Highlight Customer Service Excellence
Exceptional customer service is key in this role. Share examples of how you've ensured high levels of customer satisfaction in your previous positions.
✨Prepare for Financial Discussions
Since the role involves financial analysis and budget management, brush up on your financial skills. Be ready to discuss how you've managed budgets and maximised profits in past roles.