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- Tasks: Lead marketing campaigns on platforms like Amazon and Walmart to drive sales.
- Company: Join a well-established retail business in Welwyn Garden City.
- Benefits: Enjoy hybrid working, pension, staff discounts, and company events.
- Why this job: Perfect for analytical and creative minds wanting to impact performance marketing.
- Qualifications: 2+ years managing Amazon advertising; strong data skills required.
- Other info: Opportunity to work in a casual dress environment with free parking.
The predicted salary is between 25000 - 40000 £ per year.
Marketplace Marketing Lead
Location: Welwyn Garden City (Hybrid – 2-3 days in-office)
Salary: £25,000 – £40,000 DOE
Overview
An established retail business in Welwyn Garden City is seeking a Marketplace Marketing Lead to manage advertising, listings, and promotional strategies across platforms like Amazon and Walmart. The role focuses on driving revenue through data-led campaigns, listing optimisation, and effective collaboration across teams.
Key Responsibilities
- Plan and manage seasonal and always-on campaigns (e.g. Prime Day, Black Friday) across Amazon and other marketplaces.
- Optimise listings – titles, bullet points, imagery, and A+ content – to boost visibility and conversions.
- Analyse sales data, customer behaviour, and search trends to refine targeting and improve forecasting.
- Align advertising with stock levels, pricing, and promotional calendars in collaboration with Merchandising and Finance.
- Brief creative teams and integrate marketplace activity into broader marketing campaigns.
- Track performance, report insights, and adjust strategies to maximise ROI.
Candidate Profile
Essential:
- At least 2 years\’ experience managing Amazon advertising (Seller or Vendor Central).
- Strong data skills with a commercial mindset.
- Confident communicator and team collaborator.
- Proficient in tools like Amazon Brand Analytics or Intentwise.
Desirable:
- Experience with Amazon DSP or Amazon Marketing Cloud (AMC).
- Multi-channel marketing background.
- Knowledge of ad automation or ERP/marketing platforms.
Success Indicators:
- Maintaining TACOS under 2%
- Improved CTRs and conversion rates
- Growth in impressions and clicks
- Accurate forecasting and campaign alignment with stock and pricing
Benefits
- Hybrid working (2-3 days in-office, Welwyn Garden City)
- Pension, staff discount, sick pay, casual dress
- Free on-site parking
- Company events and additional leave
A great opportunity for someone analytical, creative, and commercially minded to take ownership of performance marketing across leading marketplace channels.
Marketplace Marketing Lead in Welwyn Garden City employer: LJ Recruitment Limited
Contact Detail:
LJ Recruitment Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketplace Marketing Lead in Welwyn Garden City
✨Tip Number 1
Familiarise yourself with the latest trends in marketplace marketing, especially on platforms like Amazon and Walmart. Understanding seasonal campaigns and how they impact sales can give you an edge in discussions during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific metrics you've improved, such as CTRs or conversion rates.
✨Tip Number 3
Network with professionals in the e-commerce and marketplace marketing space. Engaging with industry groups or attending relevant events can help you gain insights and potentially connect with someone at StudySmarter.
✨Tip Number 4
Prepare to discuss how you would align advertising strategies with stock levels and pricing. Having a clear plan on how to collaborate with merchandising and finance teams will demonstrate your understanding of the role's responsibilities.
We think you need these skills to ace Marketplace Marketing Lead in Welwyn Garden City
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Marketplace Marketing Lead position. Tailor your application to highlight relevant experience in managing Amazon advertising and data analysis.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience with Amazon Seller or Vendor Central, as well as any tools like Amazon Brand Analytics. Use specific examples to demonstrate your success in driving revenue through data-led campaigns.
Showcase Your Skills: Make sure to showcase your strong data skills and commercial mindset. Include metrics from previous roles that illustrate your ability to optimise listings and improve performance, such as CTRs and conversion rates.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your enthusiasm for the role. Mention how your analytical and creative skills align with the company's goals and how you can contribute to their success in marketplace marketing.
How to prepare for a job interview at LJ Recruitment Limited
✨Showcase Your Data Skills
Since the role requires strong data skills, be prepared to discuss your experience with data analysis. Bring examples of how you've used data to drive marketing decisions, particularly in managing Amazon advertising.
✨Familiarise Yourself with Marketplace Trends
Research current trends in marketplace marketing, especially on platforms like Amazon and Walmart. Being able to discuss recent changes or strategies that have worked well can demonstrate your industry knowledge and enthusiasm for the role.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to campaign management or listing optimisation. Practising these scenarios can help you articulate your thought process and problem-solving skills effectively.
✨Highlight Your Collaborative Experience
This position involves working closely with various teams. Be ready to share examples of successful collaborations in your past roles, focusing on how you communicated and aligned goals with others to achieve results.
