At a Glance
- Tasks: Drive sales growth across UK & Europe by building relationships and generating new business.
- Company: Dynamic company in the industrial equipment sector with a focus on innovation.
- Benefits: Competitive salary, 20% sales bonus, and opportunities for travel and professional development.
- Other info: Exciting travel opportunities across Europe and a chance to work with leading industry players.
- Why this job: Join a thriving team and make an impact in diverse industries while growing your career.
- Qualifications: Proven B2B sales experience, strong negotiation skills, and a passion for customer relationships.
The predicted salary is between 40000 - 55000 £ per year.
- Sales Manager UK & Europe
- 20% Sales Bonus
- We are seeking an experienced and commercially driven
- Sales Manager - UK & Europe to develop and grow sales across an assigned territory
The role will focus on generating new business, developing existing customer relationships, identifying market opportunities and delivering sustainable, profitable growth.
The successful candidate will promote a comprehensive range of industrial equipment, associated products and services to customers across a variety of sectors
Key Responsibilities
- Develop and implement a regional sales strategy and action plan to achieve agreed sales targets and budgets
- Generate new business through proactive prospecting, networking, cold calling and market development
- Develop and maintain strong, long-term relationships with existing and prospective customers
- Identify opportunities to increase revenue within existing accounts and develop new areas of business
- Research and identify new markets, customers, industries, partnerships, products and services
- Identify key decision-makers within target organisations and develop relationships with appropriate contacts
- Follow up on dormant accounts, existing quotations and new enquiries to maximise conversion opportunities
- Negotiate commercial agreements
- Prepare accurate technical and commercial quotations in response to qualified enquiries
- Monitor sales performance against budget and develop action plans where required
- Produce regular sales reports, including forecasts, customer visit reports, competitor information and pipeline updates
- Maintain accurate and timely records of customer activity, opportunities and sales progression within the CRM system
- Ensure successful orders are communicated promptly and accurately to the relevant internal departments for processing and delivery
- Work closely with sales, engineering, production, procurement, finance and other internal teams to ensure customers receive appropriate solutions
- Deliver product, technical, hydraulic and sales presentations or training to customers, distributors and other relevant stakeholders
- Support the development, training and motivation of existing customers and distributors
- Attend customer sites, exhibitions, conferences, trade shows and industry events across the UK and Europe
- Contribute to the wider sales and marketing strategy and provide market feedback to support business development
- Keep up to date with market trends, competitor activity and developments within relevant industries
The successful candidate will be expected to develop opportunities across a broad range of sectors, which may include:
- Pump and equipment rental
- Water and wastewater
- Utilities
- Municipalities
- Construction
- Civil engineering
- Mineral extraction and mining
- Oil and gas
- General industrial
- Manufacturing
- OEMs
- Plant and equipment hire
You will
- Proven experience in face-to-face B2B sales, preferably within an industrial, equipment, rental, engineering or technical environment
- A demonstrable track record of generating profitable business and achieving sales targets
- Strong commercial and financial awareness, including experience with budgets, margins and commercial negotiation
- The ability to work independently and effectively manage a territory without close day-to-day supervision
- Strong organisational and time-management skills, with the ability to plan daily and weekly customer activity
- A genuine ability to identify opportunities, develop leads and convert prospects into profitable business
- Strong customer service skills and a commitment to developing long-term commercial relationships
- A willingness and ability to travel extensively throughout the UK and Europe, including overnight stays when required
- Key activities
- Developing and executing territory sales plans
- Building and managing a healthy sales pipeline
- Maximising opportunities within existing customers
- Developing new accounts and markets
- Managing the full sales cycle from initial contact through to order completion
- Ensuring opportunities are followed up promptly and effectively
- Maintaining appropriate levels of profitability and commercial discipline
- Providing accurate forecasts and reporting against agreed targets
- Monitoring competitor activity and market developments
- Identifying opportunities for new products, services and applications
- Customer & Internal Relationships
The role will require close collaboration with internal departments to ensure customer requirements are clearly understood and that the appropriate technical, commercial and operational solutions are delivered
The successful candidate will also contribute to developing strong relationships with distributors, partners and other external stakeholders
The role requires regular travel throughout the UK and Europe
- Visit existing and prospective customer sites
- Attend trade shows, exhibitions and conferences
- Conduct customer meetings and presentations
- Support distributor and partner activities
- Travel and stay away from home when required to support business development and customer requirements
- Success in the role will be measured through
- Achievement of agreed sales and revenue targets
- Profitable business generation
- Growth within existing customer accounts
- Acquisition of new customers
- Development of new markets and opportunities
- Customer relationship development and retention
- Quality and accuracy of sales forecasting and CRM information
- Effective collaboration with internal teams
- Delivery of agreed regional sales plans
Sales Manager in London employer: LJ Recruitment Careers
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StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Manager at LJ Recruitment Careers, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including LJ Recruitment Careers. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Manager in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for LJ Recruitment Careers:When writing your cover letter, make sure to tailor your message specifically for LJ Recruitment Careers. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at LJ Recruitment Careers
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show LJ Recruitment Careers that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show LJ Recruitment Careers that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with LJ Recruitment Careers’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
