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- Tasks: Manage multi-channel marketing campaigns and develop CRM strategies for No7 Beauty.
- Company: Join Boots, a leading beauty and health retailer in the UK.
- Benefits: Enjoy employee discounts, a retirement savings plan, and wellness support.
- Why this job: Be part of a creative team that values customer relationships and beauty innovation.
- Qualifications: Experience in marketing with a focus on digital and customer engagement.
- Other info: This is a 12-month fixed-term contract based in Nottingham.
The predicted salary is between 28800 - 43200 £ per year.
Location: Nottingham, United Kingdom
Contract: 12-month fixed-term contract
Overview: Sitting within the Beauty and Brand Partnerships team in the Loyalty Proposition Team, you’ll be responsible for nurturing customer relationships through developing, executing, and evolving targeted marketing communications with our internal brand partner No7. You’ll develop market-leading CRM strategies aligned with brand and Loyalty objectives, delivering personalized beauty-led content to inspire our customers. Reporting to the Marketing Manager, you will work cross-functionally with internal and external teams, including wider marketing, trading teams, and brand managers, to deliver the best customer communications for No7 Beauty Company. You will also collaborate with our data team and internal agency to create and deliver top-tier email and direct mail campaigns.
Key Responsibilities:
- Manage multi-channel (Email, Direct Mail, App Content) Loyalty campaigns to meet Boots and No7 objectives, including overseeing copy and creative direction.
- Work closely with the data team to ensure effective targeting and continuous improvement in data utilization.
- Develop CRM strategies to retain existing customers, win back lapsed ones, and acquire new customers, focusing on the customer journey and lifetime value.
- Produce clear, concise, and insightful briefs to guide campaign development.
- Drive KPI performance, including channel engagement and incremental sales.
- Line manage 1 Marketing Assistant.
Requirements:
- A creative individual with a customer-first mindset.
- Experience in marketing, preferably in a 1-to-1 and/or digital environment, with familiarity in Email, Direct Mail, and emerging CRM technologies.
- Passionate about Boots, our customers, and with a keen interest in beauty and skincare.
- Proactive problem-solver.
Our Benefits:
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and a gift card for expecting or adopting parents
- Benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes, and more
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme
Marketing Specialist, No7 CRM (12-month… employer: Liz Earle Beauty Co.
Contact Detail:
Liz Earle Beauty Co. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist, No7 CRM (12-month…
✨Tip Number 1
Familiarise yourself with No7's brand values and recent marketing campaigns. This will help you understand their customer-first approach and allow you to speak confidently about how your skills align with their objectives during any discussions.
✨Tip Number 2
Network with current or former employees of Boots, especially those in the marketing department. They can provide valuable insights into the company culture and expectations, which can be beneficial when preparing for interviews.
✨Tip Number 3
Stay updated on the latest trends in CRM and digital marketing, particularly in the beauty industry. Being knowledgeable about emerging technologies and strategies will demonstrate your passion and commitment to the role.
✨Tip Number 4
Prepare specific examples from your past experiences that showcase your ability to manage multi-channel campaigns and drive KPI performance. Tailoring your examples to reflect the responsibilities outlined in the job description will make you stand out.
We think you need these skills to ace Marketing Specialist, No7 CRM (12-month…
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements. Tailor your application to highlight how your skills and experiences align with the role of Marketing Specialist for No7.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly showcases your marketing experience, particularly in CRM and multi-channel campaigns. Use specific examples that demonstrate your creativity and customer-first mindset.
Write a Tailored Cover Letter: Your cover letter should reflect your passion for Boots and the beauty industry. Discuss your familiarity with email and direct mail marketing, and how you can contribute to the Loyalty Proposition Team's objectives.
Highlight Relevant Skills: In both your CV and cover letter, emphasise your problem-solving abilities and experience working cross-functionally. Mention any familiarity with data utilisation and CRM technologies, as these are crucial for the role.
How to prepare for a job interview at Liz Earle Beauty Co.
✨Know Your CRM Strategies
Familiarise yourself with various CRM strategies and how they can be applied to enhance customer relationships. Be prepared to discuss specific examples of successful campaigns you've managed or contributed to in the past.
✨Showcase Your Creativity
As a Marketing Specialist, creativity is key. Bring examples of your previous work that demonstrate your ability to create engaging content and innovative marketing solutions. This could include email campaigns, direct mail pieces, or any other relevant projects.
✨Understand the Brand
Research No7 and Boots thoroughly before the interview. Understand their brand values, target audience, and recent marketing initiatives. This will help you tailor your responses and show your genuine interest in the company.
✨Prepare for Data-Driven Discussions
Since the role involves working closely with data teams, be ready to discuss how you've used data to inform your marketing decisions. Highlight any experience you have with data analysis and how it has impacted your campaign outcomes.
