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- Tasks: Drive sales growth and build relationships with trade and retail partners in the North East.
- Company: Join GROHE, a global leader in innovative water technology.
- Benefits: Flexible working, hotel allowance for travel, and a supportive team environment.
- Why this job: Shape the future of water innovation while enjoying autonomy and career growth.
- Qualifications: 3–5 years of field sales experience and strong relationship-building skills.
- Other info: Be part of a culture focused on creativity, sustainability, and making a difference.
The predicted salary is between 36000 - 60000 £ per year.
Join GROHE, part of LIXIL, a global leader in sanitary solutions and innovative water technology. As our Area Sales Manager for the North East, you’ll take ownership of your territory, driving sales growth, strengthening relationships with trade and retail partners, and expanding our market presence across the independent merchant and showroom sectors.
You’ll be part of a supportive, collaborative team with autonomy to plan your own schedule. This role is ideal for a commercially driven sales professional who enjoys building relationships, identifying opportunities, and delivering outstanding results.
Key Responsibilities- Manage and grow retail and trade accounts, focusing on independent merchant showrooms.
- Conduct an average of four customer visits per day with branch managers, business owners, and sales teams.
- Present and promote the full GROHE portfolio, showcasing displays, brochures, and marketing materials.
- Discuss profit margins, pricing, and growth opportunities with customers.
- Identify and secure new business opportunities, managing the full sales process from prospecting to closing.
- Maintain accurate records using Salesforce or similar CRM systems.
- Collaborate with colleagues to share best practices and drive continuous improvement.
- 3–5 years of field sales experience within the KBB, lighting, electrical, trades, or building materials sectors.
- Proven success managing key accounts and building strong customer relationships.
- Strong commercial acumen — understanding profit margins, pricing structures, and business performance.
- Organised, autonomous, and adaptable with excellent communication skills.
- Comfortable engaging with a wide range of stakeholders — from counter staff to retail directors.
- Experience with Salesforce (or similar CRM); Phocast experience is a plus.
- Hotel allowance for travel.
- Flexible, field-based working (four days in the field, one admin day).
- Collaborative, supportive team environment.
- Opportunity to represent a globally recognised premium brand.
- Genuine autonomy and room to grow within LIXIL’s global organisation.
At LIXIL, we’re committed to making better homes a reality for everyone, everywhere. Through pioneering water and housing technologies, our brands – including GROHE, INAX, American Standard, and TOSTEM – touch the lives of over a billion people every day.
We believe how we do business matters. That’s why we foster an inclusive, empowering culture built on creativity, sustainability, and innovation. At LIXIL, you’ll find a home for your ambition — a place to grow, contribute, and make a difference.
If you’re a self-motivated sales professional who thrives on autonomy, relationship‑building, and delivering results, we’d love to hear from you. Apply now to join GROHE and shape the future of water innovation across the North East.
Area Sales Manager (North East) in London employer: LIXIL
Contact Detail:
LIXIL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager (North East) in London
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, or local meet-ups to connect with potential employers and other sales professionals. Building relationships in person can give you an edge over the competition.
✨Tip Number 2
Prepare for those interviews! Research GROHE and understand their products and market position. Be ready to discuss how your experience aligns with their needs, especially in managing key accounts and driving sales growth.
✨Tip Number 3
Showcase your success stories! When chatting with potential employers, share specific examples of how you've grown accounts or identified new business opportunities. Numbers speak volumes, so don’t shy away from sharing your achievements.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the team at GROHE and making a difference in the North East.
We think you need these skills to ace Area Sales Manager (North East) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Area Sales Manager role. Highlight your field sales experience and any successes in managing key accounts, as this will catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for sales and how you can drive growth in the North East. Don’t forget to mention your understanding of profit margins and pricing structures.
Showcase Your Relationship-Building Skills: In your application, emphasise your ability to build strong relationships with customers. Share examples of how you've successfully engaged with various stakeholders, from counter staff to retail directors.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role!
How to prepare for a job interview at LIXIL
✨Know Your Territory
Before the interview, research the North East market and understand the key players in the independent merchant and showroom sectors. Familiarise yourself with GROHE's products and how they fit into the local landscape. This will show your potential employer that you're proactive and genuinely interested in the role.
✨Showcase Your Sales Success
Prepare specific examples of your past sales achievements, particularly in managing key accounts and driving growth. Use metrics to quantify your success, such as percentage increases in sales or number of new accounts secured. This will demonstrate your commercial acumen and ability to deliver outstanding results.
✨Engage with Stakeholders
Think about how you would approach different stakeholders, from counter staff to retail directors. Prepare to discuss your strategies for building relationships and identifying opportunities. This will highlight your adaptability and communication skills, which are crucial for the Area Sales Manager role.
✨Familiarise Yourself with CRM Tools
Since experience with Salesforce or similar CRM systems is important, brush up on your knowledge of these tools. Be ready to discuss how you've used them in the past to manage customer relationships and track sales processes. This will show that you're organised and tech-savvy, aligning with the expectations of the role.
