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For Companies At a Glance
- Tasks: Drive sales growth and build relationships with trade and retail partners.
- Company: Join GROHE, a global leader in innovative water technology.
- Benefits: Flexible working, hotel allowance for travel, and a supportive team environment.
- Why this job: Shape the future of water innovation while enjoying autonomy and career growth.
- Qualifications: 3-5 years of field sales experience and strong relationship-building skills.
- Other info: Be part of a culture that values creativity, sustainability, and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Join GROHE, part of LIXIL, a global leader in sanitary solutions and innovative water technology. As our Area Sales Manager for the North East, you’ll take ownership of your territory, driving sales growth, strengthening relationships with trade and retail partners, and expanding our market presence across the independent merchant and showroom sectors. You’ll be part of a supportive, collaborative team with autonomy to plan your own schedule. This role is ideal for a commercially driven sales professional who enjoys building relationships, identifying opportunities, and delivering outstanding results.
Key Responsibilities
- Manage and grow retail and trade accounts, focusing on independent merchant showrooms.
- Conduct an average of four customer visits per day with branch managers, business owners, and sales teams.
- Present and promote the full GROHE portfolio, showcasing displays, brochures, and marketing materials.
- Discuss profit margins, pricing, and growth opportunities with customers.
- Identify and secure new business opportunities, managing the full sales process from prospecting to closing.
- Maintain accurate records using Salesforce or similar CRM systems.
- Collaborate with colleagues to share best practices and drive continuous improvement.
What You’ll Bring
- 3–5 years of field sales experience within the KBB, lighting, electrical, trades, or building materials sectors.
- Proven success managing key accounts and building strong customer relationships.
- Strong commercial acumen — understanding profit margins, pricing structures, and business performance.
- Organised, autonomous, and adaptable with excellent communication skills.
- Comfortable engaging with a wide range of stakeholders — from counter staff to retail directors.
- Experience with Salesforce (or similar CRM); Phocast experience is a plus.
What’s In It For You
- Hotel allowance for travel.
- Flexible, field-based working (four days in the field, one admin day).
- Collaborative, supportive team environment.
- Opportunity to represent a globally recognised premium brand.
- Genuine autonomy and room to grow within LIXIL’s global organisation.
Interested? If you’re a self-motivated sales professional who thrives on autonomy, relationship-building, and delivering results, we’d love to hear from you. Apply now to join GROHE and shape the future of water innovation across the North East.
Area Sales Manager (North East) employer: LIXIL
Contact Detail:
LIXIL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager (North East)
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals, attend trade shows, and join relevant groups. The more people you know, the better your chances of landing that Area Sales Manager gig.
✨Tip Number 2
Showcase your sales success stories! When you get the chance to chat with potential employers, be ready to share specific examples of how you've driven sales growth and built strong relationships in your previous roles.
✨Tip Number 3
Research GROHE and LIXIL thoroughly! Understand their products, values, and market position. This knowledge will help you tailor your conversations and demonstrate your genuine interest in the role during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the team and ready to take on the challenge of managing sales in the North East.
We think you need these skills to ace Area Sales Manager (North East)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Area Sales Manager role. Highlight your field sales experience and any successes in managing key accounts, as this will catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for sales and how you can drive growth in the North East. Don’t forget to mention your understanding of profit margins and pricing structures.
Showcase Your Relationship-Building Skills: We love candidates who can build strong relationships! In your application, share examples of how you've successfully engaged with various stakeholders, from counter staff to retail directors.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the process!
How to prepare for a job interview at LIXIL
✨Know Your Territory
Before the interview, research the North East market and understand the key players in the independent merchant and showroom sectors. Familiarise yourself with GROHE's products and how they fit into the local landscape. This will show your potential employer that you’re proactive and ready to hit the ground running.
✨Showcase Your Sales Success
Prepare specific examples of your past sales achievements, especially those related to managing key accounts and building strong customer relationships. Use metrics to quantify your success, like percentage growth in sales or number of new accounts secured. This will demonstrate your commercial acumen and ability to deliver outstanding results.
✨Engage with Stakeholders
Practice how you would engage with various stakeholders, from counter staff to retail directors. Think about how you can tailor your communication style to different audiences. During the interview, be ready to discuss how you’ve successfully navigated these relationships in the past.
✨Familiarity with CRM Systems
Since experience with Salesforce or similar CRM systems is a plus, make sure you can discuss your familiarity with these tools. Be prepared to explain how you’ve used them to manage accounts and track sales processes. This will highlight your organisational skills and adaptability, which are crucial for this role.
