Marketing Manager in Manchester

Location: Manchester (With occasional travel to sites)

Reporting to: CEO

About LIVINGWAY

LIVINGWAY is a design led, wellness integrated Build to Rent operator redefining how people live in rented homes. With a strong focus on resident experience, hospitality inspired service and community driven living, LIVINGWAY creates high performing residential environments that deliver both commercial success and meaningful lifestyle value. As a growing business, we operate at the intersection of property, lifestyle, wellness and hospitality, and our marketing function plays a critical role in driving occupancy, retention, brand equity and external income.

The Role Responsibilities

• Brand & Positioning (Foundation Pillar)
  • Own the day-to-day stewardship of the LIVINGWAY brand across all touch points.
  • Ensure consistency of tone of voice, visual identity and messaging across digital, print, on-site and media channels.
  • Translate brand strategy into practical guidelines and campaign outputs for internal teams and external partners.
  • Protect brand integrity while allowing flexibility for site-specific and campaign led storytelling.
• Leasing & Revenue-Driving Campaigns
  • Plan and deliver marketing campaigns that directly support:
  • New lease-up phases
  • Renewal and retention activity
  • Referral and advocacy programmes
  • Work closely with on-site teams and leasing leads to align campaigns with operational realities.
  • Create campaign toolkits including digital ads, email, social content, on-site assets and PR angles.
• Resident Engagement & Community Marketing
  • Oversee marketing activity that promotes resident events, wellness programmes and community initiatives.
  • Manage communication journeys through the resident app, email and on-site digital screens.
  • Support initiatives that strengthen retention, community pride and brand advocacy.
  • Collaborate with events, wellness and on-site teams to ensure marketing reflects lived experience.
  • Manage and evolve LIVINGWAY’s digital presence across:
  • Instagram, LinkedIn, TikTok and emerging platforms
  • Website content and landing pages
  • Email marketing and CRM communications
  • Oversee content planning calendars that balance brand storytelling, leasing activity, wellness and PR.
  • Ensure content is purposeful, high-quality and aligned to campaign objectives.
• Paid Media & Performance Marketing
  • Plan, manage and optimise paid marketing activity across social and digital platforms.
  • Control budgets, track ROI and adjust campaigns based on performance data.
  • Report on key metrics including leads, conversions, engagement and cost efficiency.
  • Work with the Head of Marketing to refine performance strategy as the business scales.
• Public Relations & Thought Leadership
  • Own PR planning and delivery, including press releases, media outreach and brand storytelling.
  • Build and maintain relationships with journalists, editors and industry publications.
  • Identify proactive PR opportunities across property, lifestyle, wellness and business media.
  • Support senior leadership with thought-leadership content, interviews and commentary.
  • Manage reactive PR where required, ensuring messaging is aligned and approved.
• Partnerships, Collaborations & External Income Support
  • Support marketing activity for partnerships, collaborations and external income streams.
  • Produce marketing collateral for investors, developers, corporate clients and partners.
  • Ensure LIVINGWAY’s value proposition is clearly communicated to external stakeholders.
• Leadership, Structure & Ways of Working
  • Act as the day-to-day marketing lead across multiple projects and campaigns.
  • Line manage or support junior marketing team members (e.g. Marketing Assistant).
  • Work cross functionally with operations, leasing, wellness and senior leadership.
  • Build scalable marketing processes, templates and reporting frameworks.

Skills & Experience

• Proven experience in a Marketing Manager role within a growing or fast-paced business.
• Strong understanding of brand, digital marketing, PR and performance marketing.
• Commercially minded with the ability to prioritise activity that drives results.
• Excellent written and verbal communication skills.
• Experience in property, BTR, lifestyle, hospitality or wellness sectors preferred.

What We Do for You

At LIVINGWAY, we believe high performance and wellbeing go hand in hand. We offer:

• Private healthcare
• Your birthday off (post-probation)
• Access to a team wellness programme aligned to our brand values
• Early Finish Fridays, subject to weekly objectives being met
• An entrepreneurial environment where ideas, ownership and growth are actively encouraged