Paid Search (PPC) Manager

Paid Search (PPC) Manager

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and optimise paid search campaigns to drive growth and profitability.
  • Company: Join a thriving Ed-Tech company dedicated to personal education support and humanitarian aid for Ukraine.
  • Benefits: Enjoy remote work, competitive salary, bonuses, and educational sponsorships.
  • Why this job: Make a real impact in a bureaucracy-free environment with opportunities for personal and professional growth.
  • Qualifications: 3+ years in Google Ads, strong analytical skills, and a proactive problem-solving attitude required.
  • Other info: Work directly with the CMO and founders, influencing global marketing strategies.

The predicted salary is between 36000 - 60000 £ per year.

is a 13-year-old international Ed-Tech company proudly founded by Ukrainians. We are on a mission to give personal education support enabled by technology to students in the US and globally. We support Ukraine by donating $1 from every order to proven volunteers who provide humanitarian aid and arrange targeted support for Ukrainian Armed Forces.

Product: A platform where college students can get on-demand homework help from freelance tutors in a hassle-free way. We are a profitable company, not dependent on any external investor financing. Our platform has seen rapid growth in recent years and you will have an exciting challenge to continue growth from a much higher starting point of tens of thousands of paying customers.

We are looking for a bold data-driven Paid Search (PPC) Manager who is ready to take calculated risks to grow the business to new heights. This role requires the ability to operate on both a strategic and tactical level. You will be a valued part of the Marketing Team and will have an impact on the product and its conversion funnel through close cooperation with product managers, designers, and other acquisition specialists.

Why should you choose us?

  • Freedom and challenge to make independent decisions in your area of responsibility, and take part in decision-making on a global level;
  • Opportunity to work with the US and other English-speaking markets and manage large budgets;
  • Bureaucracy-free workplace and processes;
  • Opportunity to work directly with our CMO and founders and make a real impact;
  • Monthly bonus system transparently linked to PPC performance.

What will you be responsible for?

  • Development and execution of paid search strategy for one of our products;
  • Creating and managing paid search campaigns in Google Ads;
  • Supporting your search campaigns with display and retargeting campaigns;
  • Optimizing PPC campaigns in order to maximize profitability;
  • Analysis and reporting on campaign performance while delivering clear takeaways, spotting optimization opportunities and planning next steps;
  • Identification of growth opportunities to maximize profit;
  • Suggesting, launching, and analyzing qualitative metrics improvement tests;
  • Ad copywriting and editing, cooperation with designers for getting ad assets done/approved;
  • Working together with the Product Team to improve landing pages and conversion funnel.

Requirements:

  • 3+ years of successful experience managing performance-based campaigns in Google Ads (with a proven track record);
  • Experience working with the US and other English-speaking markets;
  • Experience in managing large budgets and large amounts of data;
  • Strong analytical skills: in-depth understanding of campaign measurement, proven ability to analyze and interpret data and arrive at a so what conclusion;
  • Comprehensive knowledge of A/B split testing and statistics;
  • High proficiency in Excel and/or Google Sheets;
  • Deep understanding of how to optimize CPA for profit maximization;
  • Knowledge of how to improve QS and increase IS in Google Ads;
  • Ad copywriting and editing skills;
  • Previous experience in LP optimization, a basic understanding of UX;
  • Excellent prioritization and project management skills;
  • Desire to come up with solutions for the work challenges (rather than problems);
  • English - Intermediate and higher;
  • Knowledge and understanding of user tracking, measurement and attribution with Google and other tools;
  • Experience with GDN, video or social media ads;
  • Ownership of your stream of work and business results, get things done attitude and a bit of a hustle mentality are the qualities that our team values the most.

We offer:

  • Competitive salary in USD based on your qualifications;
  • Transparent bonus system that directly depends on the performance of your campaigns;
  • Freedom to move between projects, suggest and experiment with new traffic channels;
  • Opportunity to advance your career;
  • Regular Personal Development Sessions with the CMO and company founders;
  • Educational sponsorship (various educational opportunities, e.g. courses, conferences, meet-ups etc. are sponsored by the company);
  • Remote mode of work;
  • 21 business days of paid vacation and unlimited sick leaves;
  • Mental health well-being (including compensation for individual consultations with a psychologist) and sports initiatives;
  • Opportunity to make a difference for thousands and thousands of our active users!

Paid Search (PPC) Manager employer: Livingston Research

Join a dynamic and innovative Ed-Tech company that not only prioritises personal education support but also actively contributes to humanitarian efforts in Ukraine. As a Paid Search (PPC) Manager, you will thrive in a bureaucracy-free environment that encourages independent decision-making and offers substantial growth opportunities, including direct collaboration with the CMO and founders. Enjoy competitive compensation, a transparent bonus system linked to your performance, and a commitment to your professional development through sponsored educational opportunities.
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Contact Detail:

Livingston Research Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Paid Search (PPC) Manager

✨Tip Number 1

Familiarise yourself with our platform and the unique challenges we face in the Ed-Tech sector. Understanding our mission and how your role as a Paid Search Manager can directly impact student support will help you stand out during discussions.

✨Tip Number 2

Showcase your analytical skills by preparing examples of past PPC campaigns you've managed. Be ready to discuss specific metrics, optimisation strategies, and how you identified growth opportunities that led to increased profitability.

✨Tip Number 3

Demonstrate your understanding of A/B testing and landing page optimisation. Prepare to share insights on how you've improved conversion rates in previous roles, as this aligns closely with our focus on maximising profitability.

✨Tip Number 4

Network with professionals in the PPC space, especially those who have experience in the Ed-Tech industry or similar markets. Engaging with others can provide valuable insights and potentially lead to referrals that could strengthen your application.

We think you need these skills to ace Paid Search (PPC) Manager

Google Ads Management
Paid Search Strategy Development
Campaign Performance Analysis
Data Interpretation
Ad Copywriting and Editing
Budget Management
A/B Split Testing
Excel and Google Sheets Proficiency
Conversion Rate Optimisation
User Experience (UX) Understanding
Project Management Skills
Problem-Solving Attitude
Knowledge of User Tracking and Attribution
Experience with GDN and Video Ads
Strong Analytical Skills
Ability to Identify Growth Opportunities

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience in managing PPC campaigns, especially in Google Ads. Include specific metrics and achievements that demonstrate your success in previous roles.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for Ed-Tech and your understanding of the company's mission. Mention how your skills align with the responsibilities of the Paid Search Manager role and how you can contribute to their growth.

Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to drive campaign performance. Discuss any tools or methodologies you’ve employed to optimise PPC campaigns.

Highlight Collaboration Experience: Since the role involves working closely with product managers and designers, include examples of past collaborations. Describe how you’ve successfully worked in teams to improve ad performance and conversion rates.

How to prepare for a job interview at Livingston Research

✨Showcase Your Data-Driven Mindset

As a Paid Search Manager, your ability to analyse data is crucial. Be prepared to discuss specific examples of how you've used data to drive campaign performance and decision-making in previous roles.

✨Demonstrate Your Knowledge of PPC Strategies

Familiarise yourself with the latest trends and best practices in PPC advertising. Be ready to share your thoughts on effective strategies for Google Ads and how you would apply them to the company's products.

✨Prepare for Scenario-Based Questions

Expect questions that assess your problem-solving skills. Think about potential challenges you might face in this role and how you would approach them, especially regarding budget management and campaign optimisation.

✨Highlight Your Collaborative Spirit

This role involves working closely with product managers and designers. Share examples of how you've successfully collaborated with cross-functional teams in the past to achieve common goals.

Paid Search (PPC) Manager
Livingston Research
Location: London
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