At a Glance
- Tasks: Lead international marketing strategy and adapt campaigns for diverse European markets.
- Company: Fast-growing drinks brand with a mission to create delicious, guilt-free beverages.
- Benefits: Ownership of brand strategy, flexible hybrid working, and a collaborative team environment.
- Other info: Opportunity for travel and cultural engagement across various European markets.
- Why this job: Shape the future of a challenger brand and make a real impact across Europe.
- Qualifications: 5+ years in marketing, experience with international campaigns, and strong project management skills.
The predicted salary is between 50000 - 70000 £ per year.
Description
Living Things is one of the fastest-growing drinks brands in the UK, with listings in every major grocer, the best independents, and 20+ international markets.
We're less than three years into our mission to make soft drinks that are delicious and guilt-free and we're growing our team.
We're looking for people who want real ownership and the chance to build one of Europe's defining consumer brands.
This new role is for a senior International Marketing Manager to lead brand and marketing across our core European markets.
You'll own the strategy and delivery, from adapting brand campaigns for local audiences, to leading go-to-market for new launches, to building the influencer, PR, and events presence that gets people talking.
It's a broad role for someone who understands how to build a brand across borders and who's excited to shape how Living Things grows across Europe.
What you'll do
- Own the international marketing strategy across Europe.
- Adapt and localise brand campaigns, content, and social so they land with each market's audience.
- Lead go-to-market planning and delivery for new market launches.
- Build and manage local partnerships – influencers, PR, events, and local agencies.
- Manage the international marketing budget, allocating spend for maximum impact and ROI.
- Partner closely with sales, trade marketing, and international account teams to align brand and commercial activity.
- Track, measure, and report on brand and campaign performance across markets.
Requirements
- 5+ years' marketing experience, ideally in drinks, FMCG, or a challenger consumer brand.
- Proven experience building brand and running campaigns across multiple international markets.
- Experience leading market launches or go-to-market activity.
- Strong grasp of local partnerships — influencer, PR, and events.
- Comfortable balancing brand-building with commercial results.
- Excellent project management and agency/stakeholder management skills.
- Culturally fluent and comfortable working across markets, languages, and time zones.
- Willingness to travel internationally as needed.
- Nice to have
- Experience with a challenger or high-growth brand.
- European language skills (Dutch, French, German).
Benefits
- Ownership of brand and marketing across some of Europe's most exciting markets.
- The chance to shape how a fast-growing challenger brand shows up internationally.
- A collaborative, ambitious team and a genuine seat at the table.
- Flexible, hybrid working from our London base.
International Marketing Manager in London employer: Living Things
Living Things is an exceptional employer, offering a dynamic and collaborative work environment where you can truly make an impact in the finance function of a rapidly growing drinks brand. With flexible working arrangements from our London base and opportunities for professional growth, you'll be part of a passionate team dedicated to creating delicious, guilt-free beverages while enjoying a genuine seat at the table.
StudySmarter Expert Advice🤫
We think this is how you could land International Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Living Things and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Living Things are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Living Things on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Living Things. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace International Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Living Things. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Living Things:Show us that you’ve done your homework! In your application, briefly mention what you admire about Living Things’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Living Things
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Living Things will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Living Things, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
