Overview
Living Things is one of the fastest-growing drinks brands in the UK, with listings in every major grocer, the best independents, and 20+ international markets. We\'re less than three years into our mission to make soft drinks that are delicious and guilt-free and we\'re growing our team. We\'re looking for people who want real ownership and the chance to build one of Europe\'s defining consumer brands. This new role is for a senior International Marketing Manager to lead brand and marketing across our core European markets. You\'ll own the strategy and delivery, from adapting brand campaigns for local audiences, to leading go-to-market for new launches, to building the influencer, PR, and events presence that gets people talking. It\'s a broad role for someone who understands how to build a brand across borders and who\'s excited to shape how Living Things grows across Europe.
What You\'ll Do
- Own the international marketing strategy across Europe
- Adapt and localise brand campaigns, content, and social so they land with each market\'s audience
- Lead go-to-market planning and delivery for new market launches
- Build and manage local partnerships - influencers, PR, events, and local agencies
- Manage the international marketing budget, allocating spend for maximum impact and ROI
- Partner closely with sales, trade marketing, and international account teams to align brand and commercial activity
- Track, measure, and report on brand and campaign performance across markets
Requirements
- 5+ years\' marketing experience, ideally in drinks, FMCG, or a challenger consumer brand
- Proven experience building brand and running campaigns across multiple international markets
- Experience leading market launches or go-to-market activity
- Strong grasp of local partnerships — influencer, PR, and events
- Comfortable balancing brand-building with commercial results
- Excellent project management and agency/stakeholder management skills
- Culturally fluent and comfortable working across markets, languages, and time zones
- Willingness to travel internationally as needed
Nice to have
- Experience with a challenger or high-growth brand
- European language skills (Dutch, French, German)
Benefits
- Ownership of brand and marketing across some of Europe\'s most exciting markets
- The chance to shape how a fast-growing challenger brand shows up internationally
- A collaborative, ambitious team and a genuine seat at the table
- Flexible, hybrid working from our London base
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