Media Monetization Manager - UK

About Livewire

Livewire is on track to become the world’s largest and most effective platform for in-game and around-the-game advertising solutions, doubling its revenue every year since inception.

As the single-entry point for the world’s largest brands to connect with gamers, Livewire seamlessly integrates brands into gaming environments – inside the game, around the game, and through immersive experiences – while partnering with the most loved and trusted game publishers.

Gaming is the next frontier of digital media consumption, a once in a generation revolution that is transforming the way audiences engage with content. As the world moves beyond passive viewing, clicks and scrolling to playing, interacting, and experiencing, Livewire is enabling brands to capture the attention of over 3 billion players globally – in a repeatable, measurable, and highly monetizable way.

Livewire is at the forefront of gaming\’s evolution, not just capitalising on the shift but leading it, defining new ways for brands to engage audiences where they play, interact, and transact.

About the Role

As our Head of Media Monetization for EU, you’ll be the driving force behind Livewire\’s revenue growth in the digital realm. Your fluency in the tech that powers the gaming media ecosystem, from the publisher\’s toolkit to the ins-and-outs of demand-side platforms (DSPs), data management platforms (DMPs), and tagging technologies. You’ll be no stranger to the likes of YouTube, Facebook, TikTok, and Snapchat. This role isn\’t just about tech—it’s about making strategic moves. You’ll have the opportunity to seamlessly collaborate with the Livewire account team and take charge as the go-to contact for our gaming partners, publishers, DSPs, SSPs, and other demand sources in your region. With your solid programmatic background, gained from stints at publishers, agencies, and ad tech vendors, means you’ll be able to work fluently with fellow pros using all the industry acronyms, but you’ll also be able to explain it all in business terms for everyone else. You’ll be at the forefront of the success of the media monetization vertical, driving growth and pushing Livewire\’s global expansions.

Responsibilities

• Lead the development and execution of a media activation strategy tailored to the EU market and aligned with Livewire objectives.
• Act as the go-to expert on media monetisation, supporting sales with technical insights and strategic solutions aligned with client goals.
• Drive expansion of PMP deals while delivering hands-on technical support across platforms and partners.
• Collaborate with teams and partners to ensure campaign success, resolve issues, and provide performance insights.
• Build and maintain relationships with offshore, partners and platforms to expand monetisation potential.
• Develop and execute strategies using Gamer.ID (audience product) to increase campaign performance.
• Manage and optimise campaigns hands-on while overseeing offshore teams and partners to ensure performance and delivery.
• Support internal knowledge sharing and help improve operational processes, QA standards, and team efficiency.
• Manage end-of-month reconciliation, invoicing, and cost tracking in partnership with the Finance team.

Required Skills

• Advanced programmatic expertise, with hands-on experience across leading DSPs and SSPs, and a strong grasp of the broader AdTech ecosystem.
• Proven social campaign management, including strategy, execution, optimisation, and reporting across major platforms like Meta, TikTok, Snapchat, and YouTube.
• Strong understanding of third-party tracking and measurement tools, with experience implementing and troubleshooting pixels, tags, and analytics platforms.
• Experience building, managing, and activating audiences, including first-party, third-party, and custom segments across programmatic and social platforms.
• Excellent communication skills, with the ability to clearly articulate complex technical topics to internal stakeholders and external partners.
• Deep passion for gametech, digital media, AdTech, and marketing technology, with a commitment to staying current in a fast-evolving industry.

Preferred Skills

• Proven experience in a start-up or high-growth environment, with a track record of building processes, workflows, and campaign management frameworks from the ground up.
• Background in the gaming ecosystem – including hands-on experience with publishers, platforms, influencers, gaming content, media, and social.

UK-based candidates only.