Pai makes award-winning skincare for people who care what goes on their skin. Founded in 2007, we exist because we believe you should never have to choose between what works and what's good for you. Every product we make is certified natural or organic, cruelty‑free, and formulated without compromise.
Our West London HQ is where the magic happens, where every bottle is formulated, manufactured, and shipped with care.We're proud to be leaders in ethical, sustainable skincare, pushing the boundaries with natural, high-performance ingredients. Now, we're looking for passionate individuals to join our team and help us reach millions more around the world.
What you’ll be doing
- Create digital-first creative, with animation and motion at the heart of the role, bringing campaigns, product stories and brand messages to life across paid, social, CRM and e-commerce.
- Design and animate content using After Effects, with the confidence to take ideas from static concepts into engaging motion assets for different digital channels and formats.
- Work confidently in Figma to develop digital creative, campaign assets and scalable design systems and templates.
- Think beyond individual assets, understanding how a creative idea can translate into a cohesive 360° campaign across different customer touchpoints.
- Bring a strong visual eye and contemporary taste level, balancing creative ambition with commercial objectives and understanding what makes creative work for a consumer brand.
- Support the rollout and adaptation of campaigns across different formats while maintaining a strong and consistent creative idea.
- Work collaboratively with internal teams and external creative partners, while being confident owning projects independently from brief through to delivery.
- Help develop and evolve the brand’s visual identity across digital and wider brand touchpoints.
- Have an interest in and understanding of physical brand touchpoints, such as packaging, retail and visual merchandising. Hands‑on experience in these areas is a plus, but not essential.
- Create presentations, decks and other brand materials when required.
- Organise and manage creative assets and contribute to improving creative processes and workflows.
- Manage multiple projects and deadlines, adapting confidently to changing business priorities.
What we're looking for
- 3–5 years' experience, ideally in‑house within a commercial, beauty, fashion, lifestyle or consumer brand.
- A strong portfolio of digital‑first campaigns alongside brand, packaging and print work, showing how you take one creative idea across multiple channels as part of a cohesive 360° campaign.
- A strong grasp of digital design, motion, typography, layout and visual storytelling, with a contemporary taste level and a sense of what makes creative feel relevant, premium and distinctive.
- Strong conceptual thinking, balancing creative ambition with commercial objectives, because great creative needs to work for the business.
- Creative curiosity and a drive to push ideas further.
- Strong proficiency in After Effects and Figma, plus Adobe Creative Suite (particularly InDesign, Illustrator and Photoshop).
- A positive, hands‑on approach to AI and emerging creative tools, using them to work smarter, increase output and handle a fast‑paced workload.
- Comfortable working from a brief and taking creative direction, while bringing your own ideas and judgement.
- Collaborative with the wider creative and brand teams, and equally confident working independently, taking ownership and proactively finding solutions.
- Clear verbal and written communication, with the ability to explain creative thinking to internal teams and external partners.
- A strong eye for detail and craft from first concept to final execution, delivering accurate, considered work to a consistently high standard.
- Organised and adaptable, able to juggle multiple projects and respond to changing business needs.
- Experience using project management tools such as Asana or Monday
- A real interest in brands and how great design shapes the customer experience.
How we work
- Hybrid working / 2 days per week London office-based – 1 day North London (Pembrook Road) and 1 day South London (Acton Town)
What you’ll get in return
- 25 days annual leave, plus public holidays
- Your birthday day off too!
- Free skin care products (Pai ones!)
- HSNF DIscounts
- Company discount for yourself, friends and family
- Wellbeing support - Employee Assistance Programme
- Contributory pension scheme
- Life insurance x3 salary
- Enhanced family leave
- Enhanced sickness pay
Equal opportunities
We celebrate diversity in our customers, our products and our people. We champion inclusivity and an environment where you can truly belong and be the best version of you.
We’re committed to equal opportunities and welcome people from all backgrounds, perspectives, ideas and experiences.
If you feel you would benefit from any support or reasonable adjustments during the recruitment process, please don’t hesitate to let us know and we will do our best to help you to be at your best through this process.
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