At a Glance
- Tasks: Drive customer acquisition through innovative digital marketing campaigns across various channels.
- Company: Join LiveScore Group, a dynamic and ambitious tech company in Soho, London.
- Benefits: Enjoy flexible working, private healthcare, performance bonuses, and subsidised gym memberships.
- Other info: Collaborative environment with opportunities for professional growth and regular social events.
- Why this job: Be part of an exciting team launching new marketing strategies for Virgin Bet South Africa.
- Qualifications: Experience with digital marketing platforms and strong analytical skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
- Soho, London
- Hybrid working: 3 days in the office, Tues - Thurs
The Role
As a Digital Marketing Executive at Live Score Group, you will play a key role in driving new customer acquisition by supporting the planning, execution, and optimization of performance marketing campaigns across Paid Search, Paid Social, and App Marketing channels.
Working within our dynamic Acquisition team, you will ensure that all digital marketing activity is data-driven, highly ROI-focused, and seamlessly aligned with our ambitious business growth objectives.
This is a crucial role within the acquisition marketing team, working on the recently launched Virgin Bet South Africa brand.
It's an exciting time to be joining with activity beginning to scale; launching on new channels while looking into new testing opportunities on our existing partners.
Key Responsibilities
- Plan, manage, and optimize performance marketing campaigns across Paid Search, Paid Social, and App Marketing channels to drive new customer acquisition.
- Monitor day-to-day campaign performance against established ROI targets and provide actionable reporting and insights to key stakeholders.
- Conduct regular competitor research and market analysis to identify new growth opportunities and industry trends.
- Manage acquisition budgets effectively, ensuring efficient and data-driven allocation of spend across digital channels.
- Implement and run structured A/B and multivariate tests to improve conversion rates and customer lifetime value.
- Review existing customer acquisition journeys regularly to identify under-performing areas and establish clear optimization roadmaps.
- Ensure all performance marketing activity adheres strictly to regulatory advertising requirements and responsible gaming practices.
- Collaborate closely with cross-functional teams to deliver collaborative projects on time and to a high standard.
Skills, Knowledge and Experience
- Practical experience managing performance marketing campaigns with hands-on exposure to at least one digital marketing platform (such as Google Ads, Meta, Snapchat, or Apple Search).
- Competence in utilizing data and reporting software such as Excel, Google Sheets, or business intelligence tools like Tableau or Looker.
- Working knowledge of web analytics and tracking systems, including Google Analytics, Google Tag Manager, or mobile measurement attribution tools.
- Experience setting up and evaluating A/B or multivariate testing scenarios and communicating the results clearly to stakeholders.
- Strong analytical skills with a data-driven approach to interpreting digital marketing insights and translating them into actionable recommendations.
- Proven organizational and project management abilities, with experience managing multiple campaigns or priorities concurrently.
- Creative problem-solving skills and a proactive approach to optimizing performance marketing campaigns.
- Knowledge of or a keen interest in the Sports Betting or i Gaming landscape is highly advantageous.
What can we offer?
- Company Performance Bonus
- Flexible Working Agreements where applicable
- Private Healthcare Scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
- Subsidised Gym Membership
- Annual Travel Card Loan & Ride to Work Scheme
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Thursday drinks in the office and regular socials
- #J-18808-Ljbffr
Digital Marketing Executive in London employer: Livescore9
As a Player Protection Analyst at our company, you will be part of a supportive and dynamic team dedicated to ensuring the safety and well-being of our members. We offer a flexible hybrid working model after your initial training period, alongside a range of benefits including private healthcare, generous family leave policies, and a performance bonus. Our work culture prioritises employee growth and well-being, making it an excellent place for those passionate about making a positive impact in the gambling industry.
