At a Glance
- Tasks: Drive brand growth with creative campaigns and strategic planning.
- Company: Join LiveScore Group, a leader in sports media and betting.
- Benefits: Up to £51,000 salary, bonuses, flexible working, and health perks.
- Other info: Dynamic team culture with opportunities for personal and professional growth.
- Why this job: Shape compelling brand narratives and engage sports fans.
- Qualifications: Experience in brand marketing and campaign management required.
Brand Marketing Manager
Soho, London
Hybrid working: 3 days in the office Tues - Thurs
Up to £51,000 depending on experience + company bonus
The Role
The Brand Marketing Manager plays a pivotal role in driving LiveScore Group’s commercial growth by championing a compelling brand vision and delivering high-impact, consistent creative across all marketing touchpoints. This role focuses on executing strategic, customer‑centric campaigns that maximize engagement and optimise marketing ROI for our brands, including LiveScore and LiveScore Bet. It offers the opportunity to shape cohesive and compelling narratives, ensuring our brands remain instantly recognisable, trusted, and deeply relevant to our sports and gaming audiences.
At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fuelling fans’ passion for sport driving us to the top.
We don’t just lead; we innovate. Our cutting‑edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan‑driven approach, and an ever‑curious mindset that fuels our ambition.
As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.
We know that job descriptions can sometimes seem daunting, and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!
Key Responsibilities
- Develop and implement annual brand plans aligned with business objectives and market priorities.
- Act as a brand guardian, ensuring consistent application of brand positioning, tone of voice, and visual identity across all touchpoints.
- Lead end‑to‑end communications planning, collaborating with internal stakeholders and external agencies.
- Manage media planning and buying in partnership with our media agency to ensure effective campaign reach.
- Oversee media sponsorships, partnerships, or bespoke deals, ensuring measurable and integrated activations.
- Shape the creative direction of the brand, working with internal design teams and external agencies to deliver standout assets.
- Coordinate campaign rollouts across various channels including TV, OOH, digital, radio, social, and experiential.
- Act as the brand’s internal ambassador, aligning with product, CRM, commercial, compliance, and customer service teams.
- Manage brand marketing budgets, including forecasting, tracking, and reporting on spend.
- Ensure all brand communications, creative assets, and campaigns comply with relevant advertising standards and industry regulations.
Skills, Knowledge and Experience
- Solid experience in brand marketing, both client‑side and in collaboration with agencies, ensuring seamless campaign delivery.
- Skilled in managing end‑to‑end brand campaigns from strategic planning through to optimisation, across multiple channels.
- Effectively manages relationships with external agencies and leads cross‑functional internal teams to align on brand objectives.
- Possesses a broad understanding of media planning and creative development across ATL, digital, social, and out‑of‑home platforms.
- Demonstrates strong project management capabilities, juggling multiple priorities and timelines with precision.
- Applies creative insight and brand consistency to design and content projects, aligning with brand guidelines and storytelling goals.
- Communicates confidently across all organisational levels, building strong stakeholder partnerships and influencing decisions.
- Combines commercial awareness with brand expertise to drive campaigns that support business goals and measurable outcomes.
- Familiarity with the sports and sports betting sector, using this knowledge to inform relevant and impactful brand activity.
- Thrives in fast‑paced, changing environments by embracing change and shifting priorities as needed.
What can we offer?
- Company Performance Bonus
- Flexible Working Agreements where applicable
- Private Healthcare Scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
- Subsidised Gym Membership
- Annual Travel Card Loan & Ride to Work Scheme
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Thursday drinks in the office and regular socials
Brand Marketing Manager employer: Livescore9
As a Player Protection Analyst at our company, you will be part of a supportive and dynamic team dedicated to ensuring the safety and well-being of our members. We offer a flexible hybrid working model after your initial training period, alongside a range of benefits including private healthcare, generous family leave policies, and a performance bonus. Our work culture prioritises employee growth and well-being, making it an excellent place for those passionate about making a positive impact in the gambling industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Livescore9 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Livescore9 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Livescore9 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Livescore9. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Livescore9. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Livescore9:Show us that you’ve done your homework! In your application, briefly mention what you admire about Livescore9’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Livescore9
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Livescore9 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Livescore9, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
