At a Glance
- Tasks: Lead CRM strategies to enhance customer engagement and retention across multiple markets.
- Company: Join a dynamic team at LiveScore Bet, a leader in online sports betting.
- Benefits: Enjoy hybrid working, private healthcare, performance bonuses, and subsidised gym membership.
- Other info: Collaborative culture with opportunities for mentorship and professional growth.
- Why this job: Make a real impact on business performance while developing your career in a fast-paced environment.
- Qualifications: Experience in CRM or retention roles with strong analytical and marketing skills.
The predicted salary is between 50000 - 60000 £ per year.
Location: Stoke-on-Trent
Hybrid Working: 2 days in the office per week
Role Overview
Reporting to the CRM Manager, you will be a senior member of the CRM team, with a deep understanding of our customer base, products, and onsite experience. This strategic role will help lead and enhance the overall CRM strategy for LiveScore Bet across multiple regulated markets, keeping the customer at the heart of everything we do. You will be naturally analytical and commercially driven, owning the development of effective segmentation, testing strategies and campaign reporting. This is a fast-paced, hands-on role that is both challenging and rewarding, perfect for someone looking to make a direct impact on business performance.
Key Responsibilities
- Drive key CRM metrics by developing customer journeys and omni-channel campaigns that improve engagement, retention, and value.
- Define user segmentation, forecast opportunities, prioritise initiatives, and map CRM journeys that deliver measurable growth and improved KPIs.
- Apply lifecycle marketing strategies to nurture players across all stages of the customer journey.
- Oversee CRM campaign planning in conjunction with the promotional planner, sporting calendar and new product launches.
- Collaborate with the CRM Operations team to ensure all customer communications are compliant, consistent, and adhere to brand guidelines.
- Liaise with internal stakeholders (Product, Creative, Customer Service, Insights, Data) to align campaign activity with onsite experience and brand goals.
- Partner with the Insights and Promotions teams to shape campaign propositions and secure budget sign-off.
- Lead weekly campaign reporting and commercial analysis, delivering data-driven recommendations and clear narratives to influence future CRM strategy.
- Track and measure performance across cohorts, channels, and promotions, identifying actionable insights.
- Create and manage a testing plan to optimize campaigns and improve results.
- Establish and develop best working practices and processes.
- Support the CRM Manager by mentoring CRM Executives and Senior Executives, ensuring best practices and high-quality delivery.
Skills, Knowledge And Experience
- Previous experience within CRM or a retention-focused role.
- Knowledge of online Sportsbook and Gaming platforms.
- A strong understanding of lifecycle development and optimisation.
- Highly customer-centric with a good understanding of CRM strategies and practices (e.g. customer journeys, segmentation, channel mix).
- Analytical, commercial and data driven mindset.
- A solid understanding of marketing principles, with strong attention to detail.
- Proactive, organised and process driven.
- Excellent time management and the ability to work on multiple projects at once.
- Comfortable collaborating with internal departments and providing updates to stakeholders.
What can we offer
- Company Performance Bonus
- Hybrid working for all staff with flexible working opportunities
- Private Healthcare Scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay.
- Paternity leave: up to 4 weeks at full pay
- Subsidised Gym Membership
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Daily snacks, quality coffee, soft drinks and regular socials
CRM Lead – LiveScore Bet in Stoke-on-Trent employer: LiveScore Group
LiveScore Bet is an exceptional employer located in Stoke-on-Trent, offering a dynamic hybrid working environment that promotes flexibility and work-life balance. With a strong focus on employee growth, we provide comprehensive benefits including private healthcare, generous family leave policies, and performance bonuses, all within a collaborative and innovative culture that values data-driven decision-making and customer-centric strategies. Join us to make a meaningful impact in a fast-paced industry while enjoying regular social events and a supportive team atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Lead – LiveScore Bet in Stoke-on-Trent
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LiveScore Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LiveScore Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LiveScore Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LiveScore Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Lead – LiveScore Bet in Stoke-on-Trent
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LiveScore Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LiveScore Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about LiveScore Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LiveScore Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LiveScore Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LiveScore Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
