At a Glance
- Tasks: Craft exciting customer journeys and optimise data-driven campaigns.
- Company: Join LiveScore Group, a leader in sports media and betting.
- Benefits: Enjoy flexible working, private healthcare, and performance bonuses.
- Other info: Dynamic team culture with opportunities for growth and innovation.
- Why this job: Make a real impact in customer engagement and mentor junior talent.
- Qualifications: Experience in CRM and digital marketing with strong analytical skills.
The predicted salary is between 37800 - 46200 £ per year.
- Soho, London
- Hybrid working: 3 days in the office Tues - Thurs
- Role
Step into the vibrant heart of our Marketing team as a Senior CRM & Convergence Executive!
Here, you'll be instrumental in connecting Live Score Media and Live Score Bet, crafting customer journeys that are not just seamless and personalised, but genuinely exciting.
You'll be the architect behind integrated, data-driven campaigns, optimising every customer interaction to maximise value and orchestrate experiences that hit the mark every time.
This role challenges you to blend strategic thinking with hands‑on execution, driving innovation in customer engagement through cutting‑edge marketing technology.
You'll not only shape our customer experience but also nurture the growth of junior team members, becoming a key operational leader in a dynamic and fast‑paced environment.
Success means seeing your campaigns soar, your insights transform customer journeys, and your mentorship empower others.
At Live Score Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: Live Score, Live Score Bet and Virgin Bet.
A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting.
We’re proud of the high ratings for our commitment to excellence and fuelling fan’s passion for sport driving us to the top.
We don’t just lead; we innovate.
Our cutting‑edge products and immersive experiences set the standard, but it’s our people who truly make the difference.
Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.
As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills.
If you’re good at what you do, come and join us.
The more inclusive we are, the more amazing experiences we can create for our users.
We know that job descriptions can sometimes seem daunting, and you might not feel you tick every box.
But, if you’re passionate about the role and have relevant experience, we want to hear from you!
Key Responsibilities
- Represent CRM in weekly marketing planning sessions, ensuring alignment with broader strategies.
- Coordinate campaign activity across various marketing channels, including Acquisition, Promotions, Casino, Sportsbook, Content, and Live Score Media.
- Align CRM communications with promotional calendars, sporting events, and commercial priorities.
- Build and optimize automated customer journeys for acquisition, onboarding, first deposit, engagement, and reactivation.
- Identify and implement improvements for customer progression between Live Score Media and Live Score Bet.
- Drive continuous refinement of customer journeys based on performance data and behavioural insights.
- Champion the effective use of our marketing technology stack, including Innovid, CRM platforms, and audience segmentation tools.
- Lead campaign QA across all CRM channels, ensuring best practices and regulatory compliance.
- Deliver insightful campaign reporting, including incremental analysis and commercial performance.
- Mentor and support CRM Executives, fostering their growth and acting as a first point of escalation for delivery issues.
Skills, Knowledge And Experience
- Demonstrates comprehensive understanding of CRM campaign management principles.
- Proven ability in CRM, lifecycle marketing, or digital marketing.
- Experience utilizing marketing automation platforms to execute campaigns.
- Possesses strong analytical and reporting skills to derive actionable insights.
- Communicates effectively and clearly with stakeholders at all levels.
- Adept at collaborating across multiple teams and managing varied priorities.
- Experience mentoring and supporting junior colleagues.
- Commercially astute with a dedication to optimisation and exceptional customer experience.
- Ability to review campaign briefs for accuracy and completeness, ensuring quality delivery.
What can we offer?
- Company Performance Bonus
- Flexible Working Agreements where applicable
- Private Healthcare Scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
- Subsidised Gym Membership
- Annual Travel Card Loan & Ride to Work Scheme
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Thursday drinks in the office and regular socials
- #J-18808-Ljbffr
Senior CRM Executive employer: LiveScore Group
At LiveScore Group, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions adaptability, teamwork, and innovation. Located in the heart of Soho, London, our hybrid working model allows for flexibility while fostering collaboration among talented professionals. With a strong focus on employee growth, competitive benefits including private healthcare, generous family leave, and a performance bonus, we empower our team to thrive both personally and professionally in the dynamic world of sports and gaming.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LiveScore Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LiveScore Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LiveScore Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LiveScore Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LiveScore Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LiveScore Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about LiveScore Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LiveScore Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LiveScore Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LiveScore Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
