At a Glance
- Tasks: Support brand strategies and execute creative campaigns in a dynamic marketing team.
- Company: Join Virgin Bet, a leading brand in the sports betting industry.
- Benefits: Enjoy flexible working, private healthcare, performance bonuses, and exclusive Virgin perks.
- Other info: Hybrid working model with regular socials and excellent career growth opportunities.
- Why this job: Be part of exciting brand initiatives and make a real impact in a vibrant environment.
- Qualifications: Experience in brand marketing, strong communication skills, and a passion for creativity.
Soho, London
Hybrid working: 3 days in the office (Tuesday - Thursday)
The Role
Working within the brand marketing team across Virgin Bet, the Senior Brand Marketing Executive will support the Senior Brand Marketing Manager in planning and executing brand strategies within the markets.
The Role Will Be Split Across Six Core Areas:
- Brand development and guardianship
- Communications, campaign and media planning
- Creative development and delivery
- Co‑ordination and execution of sponsorship portfolio
- Co‑ordination and execution of PR and brand
- Marketing effectiveness measurement
Key Responsibilities:
- Supporting the media planning and delivery of any media deals (in conjunction with the agency)
- Playing a key role in shaping the creative output of the brand by leading briefing and delivery with internal design teams and external agencies.
- Lead the planning and delivery of sponsorship inventory, marketing collateral, and related event‑led brand activations with racecourses across the UK.
- Playing a key role in developing and implementing best‑in‑class research and measurement frameworks to evaluate brand performance, marketing effectiveness, earned media, sponsorship evaluation and inform strategic decision‑making.
- Regularly monitoring and analysing and reporting on marketing performance metrics, including ROI, KPIs, and campaign effectiveness, to assess the success of brand initiatives and identify areas for improvement.
- Taking ownership of updating the master brand budget and associated financial trackers.
- Cultivating and maintaining relationships with key stakeholders, including external partners, agencies, and vendors, to support brand initiatives and drive collaborative opportunities.
- Serving as a key point of contact internally and externally for all brand marketing‑related activities, providing expert guidance and support to stakeholders at all levels.
Skills, Knowledge And Experience:
- Experience within a similar brand/marketing role (client side or agency)
- Experience/knowledge of the sports betting industry would be advantageous
- Experienced in managing agencies and working closely with / leading internal teams
- An effective communicator, well versed in stakeholder management
- Demonstratable experience of campaign planning and project management
- Creative experience, working across design based projects
- Broad channel experience (both media and creative)
- Strong commercial acumen
What can we offer?
- Company Performance Bonus
- Flexible Working Agreements where applicable
- Private Healthcare Scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
- Subsidised Gym Membership
- Annual Travel Card Loan & Ride to Work Scheme
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Thursday drinks in the office and regular socials
Senior Brand Marketing Executive employer: LiveScore Group
LiveScore Group is an excellent employer, offering a dynamic work environment that fosters creativity and innovation in the realm of customer engagement. With a strong emphasis on employee growth, the company provides opportunities for professional development alongside competitive benefits such as performance bonuses, private healthcare, and flexible working conditions, making it an attractive place for those looking to make a meaningful impact in their careers.
