At a Glance
- Tasks: Support brand strategies and execute creative campaigns in a dynamic marketing team.
- Company: Join Virgin Bet, a leading brand in the sports betting industry.
- Benefits: Enjoy flexible working, private healthcare, performance bonuses, and exclusive Virgin perks.
- Other info: Hybrid working model with regular socials and excellent career growth opportunities.
- Why this job: Be part of exciting brand initiatives and make a real impact in a vibrant environment.
- Qualifications: Experience in brand marketing, strong communication skills, and a passion for creativity.
Soho, London
Hybrid working: 3 days in the office (Tuesday - Thursday)
The Role
Working within the brand marketing team across Virgin Bet, the Senior Brand Marketing Executive will support the Senior Brand Marketing Manager in planning and executing brand strategies within the markets.
The Role Will Be Split Across Six Core Areas:
- Brand development and guardianship
- Communications, campaign and media planning
- Creative development and delivery
- Co‑ordination and execution of sponsorship portfolio
- Co‑ordination and execution of PR and brand
- Marketing effectiveness measurement
Key Responsibilities:
- Supporting the media planning and delivery of any media deals (in conjunction with the agency)
- Playing a key role in shaping the creative output of the brand by leading briefing and delivery with internal design teams and external agencies.
- Lead the planning and delivery of sponsorship inventory, marketing collateral, and related event‑led brand activations with racecourses across the UK.
- Playing a key role in developing and implementing best‑in‑class research and measurement frameworks to evaluate brand performance, marketing effectiveness, earned media, sponsorship evaluation and inform strategic decision‑making.
- Regularly monitoring and analysing and reporting on marketing performance metrics, including ROI, KPIs, and campaign effectiveness, to assess the success of brand initiatives and identify areas for improvement.
- Taking ownership of updating the master brand budget and associated financial trackers.
- Cultivating and maintaining relationships with key stakeholders, including external partners, agencies, and vendors, to support brand initiatives and drive collaborative opportunities.
- Serving as a key point of contact internally and externally for all brand marketing‑related activities, providing expert guidance and support to stakeholders at all levels.
Skills, Knowledge And Experience:
- Experience within a similar brand/marketing role (client side or agency)
- Experience/knowledge of the sports betting industry would be advantageous
- Experienced in managing agencies and working closely with / leading internal teams
- An effective communicator, well versed in stakeholder management
- Demonstratable experience of campaign planning and project management
- Creative experience, working across design based projects
- Broad channel experience (both media and creative)
- Strong commercial acumen
What can we offer?
- Company Performance Bonus
- Flexible Working Agreements where applicable
- Private Healthcare Scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
- Subsidised Gym Membership
- Annual Travel Card Loan & Ride to Work Scheme
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Thursday drinks in the office and regular socials
Senior Brand Marketing Executive employer: LiveScore Group
At Virgin Bet, we pride ourselves on being an exceptional employer, offering a vibrant work culture in the heart of Soho, London. Our hybrid working model promotes flexibility, while our commitment to employee growth is reflected in our comprehensive benefits package, including private healthcare, enhanced family leave, and performance bonuses. Join us for a rewarding career where creativity thrives, and every team member's contribution is valued.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LiveScore Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LiveScore Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LiveScore Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LiveScore Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LiveScore Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LiveScore Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about LiveScore Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LiveScore Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LiveScore Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LiveScore Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
