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- Tasks: Join our UA team to enhance ASO strategy and boost organic app installs.
- Company: LiveScore Group is a leading name in sports media and betting, known for innovation and excellence.
- Benefits: Enjoy a 4-day work week, private healthcare, gym membership, and generous family leave.
- Why this job: Be part of a dynamic team that values adaptability, teamwork, and creativity in a thriving culture.
- Qualifications: Strong analytical skills, experience with ASO tools, and a passion for sports are essential.
- Other info: Fridays off for a better work-life balance during a 6-month trial starting May 2025.
The predicted salary is between 36000 - 60000 £ per year.
Soho, London
Monday to Thursday in the office with Fridays off (full salary maintained) – this new 4-day work week is a 6-month trial, starting 19th May 2025.
The Role
We have a new opportunity available for a Senior ASO Marketing Executive to join a high performing User Acquisition (UA) team within LiveScore Group. In this position, reporting to the ASO Manager you will contribute to ASO strategy and delivery for LiveScore. We are looking for an enthusiastic, logical, self-motivated person who loves sport to join the team.
The role will be to improve upon organic app installs with the aim of increasing organic app users. This role will focus on driving improvements in conversion rates, utilizing App Store and Play Store features, store visibility across multiple territories and increasing internal visibility of ASO to the wider business.
At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.
We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.
As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.
We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!
Key Responsibilities
- Monitor on-going organic performance against business targets.
- Training and managing work prioritisation of the ASO Executive.
- Maintain the ASO tracker sheet. Measure and analyse impact of ASO changes and tests.
- Lead key 3rd party relationships, including weekly check in calls and QBR reviews.
- Planning and executing the ASO strategy around key events on the Sporting calendar to improve conversion rates and discoverability. Coordinating between legal, product and design teams.
- Preparing and implementing localizations for the full suite of LiveScore Group apps in multiple territories.
- Provide ASO contributions in wider reporting to prepared for the business including senior stakeholders.
- Main Point of Contact for all App Store and Play Store presentations during app submissions and updates.
- Knowledgeable in app store policies, updates and further ASO opportunities.
- Developing creative testing plans and liaising with internal design teams to coordinate store assets.
- Keep track of performance through reports and Tableau dashboards
- Power user of ASO tools such as Sensor Tower / App Tweak / AppRadar
- Power user of MMP tools such as AppsFlyer, including the addition of new apps.
Skills, Knowledge and Experience
- Strong analytical skills to assess ongoing performance, optimization testing and market trends
- Experience using App Store Connect, Google Play and ASO tools such as Sensor Tower and App Tweak
- Experience of running, coordinating and analysing A/B tests. Creative thinker to develop next steps
- Focused and highly organized. Ability to manage timelines whilst coordinating with other teams to ensure all ASO assets are accurate and approved before publishing
- Understanding of user acquisition marketing
- Highly effective and clear communicator, both verbally and in writing
- Excellent attention to detail
- Natural, methodical problem solver
What can we offer?
- Fridays Off: Say goodbye to Friday meetings and hello to a three-day weekend! This benefit is part of a 6-month trial, starting 19th May
- Company Performance Bonus
- Flexible Working Agreements where applicable
- Private Healthcare Scheme + Employee Enhanced Assistance
- Enhanced Family Leave – Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
- Subsidised Gym Membership
- Annual Travel Card Loan & Ride to Work Scheme
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Thursday drinks in the office and regular socials
#J-18808-Ljbffr
Senior ASO Marketing Executive employer: LiveScore Group
Contact Detail:
LiveScore Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior ASO Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in ASO and user acquisition marketing. Being knowledgeable about current strategies and tools like Sensor Tower or App Tweak will show your passion and expertise during discussions.
✨Tip Number 2
Network with professionals in the sports and gaming industry. Attend relevant events or join online forums to connect with others who share your interests, as this can lead to valuable insights and potential referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've improved app visibility or conversion rates in previous roles. Highlighting your analytical skills and creative problem-solving abilities will make you stand out.
✨Tip Number 4
Show your enthusiasm for sports and how it relates to the role. Being able to articulate your passion for the industry can resonate well with the team and demonstrate that you're a great cultural fit.
We think you need these skills to ace Senior ASO Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in ASO and user acquisition marketing. Use specific examples of past achievements that demonstrate your analytical skills and creativity in improving app performance.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sports and how it aligns with the company's mission. Mention your familiarity with ASO tools like Sensor Tower and your experience in managing A/B tests to showcase your suitability for the role.
Showcase Your Analytical Skills: Provide concrete examples of how you've used data to drive decisions in previous roles. Discuss any experience you have with performance tracking and reporting, especially using tools like Tableau, to highlight your analytical capabilities.
Highlight Team Collaboration: Since the role involves coordinating with various teams, emphasise your teamwork skills. Share instances where you've successfully collaborated with design, legal, or product teams to achieve ASO goals.
How to prepare for a job interview at LiveScore Group
✨Show Your Passion for Sports
Since the role is with LiveScore Group, demonstrating your enthusiasm for sports can set you apart. Share personal experiences or insights related to sports that highlight your passion and how it aligns with the company's mission.
✨Highlight Your ASO Expertise
Be prepared to discuss your experience with App Store and Play Store optimisation. Bring specific examples of how you've improved app visibility and conversion rates in previous roles, and be ready to explain the tools you've used, like Sensor Tower or App Tweak.
✨Demonstrate Analytical Skills
The role requires strong analytical skills, so be ready to discuss how you've assessed performance metrics in the past. Prepare to talk about any A/B tests you've run and the outcomes, showcasing your ability to make data-driven decisions.
✨Prepare for Team Collaboration Questions
As the position involves coordinating with various teams, think of examples where you've successfully worked with cross-functional teams. Highlight your communication skills and how you ensure all ASO assets are accurate and approved before publishing.
