At a Glance
- Tasks: Design and execute multi-channel CRM campaigns to engage sports fans.
- Company: Join LiveScore Group, a leader in sports media and gaming.
- Benefits: Competitive salary, learning opportunities, and a vibrant team culture.
- Other info: Fast-paced environment with great career growth potential.
- Why this job: Make a real impact on customer engagement in the exciting world of sports.
- Qualifications: Experience in CRM, strong communication skills, and a passion for sports.
The predicted salary is between 30000 - 40000 £ per year.
Requirements
- Competent in managing multi-channel campaigns (email, push, SMS, Rich Inbox)
- Comfortable using Excel for data analysis and reporting
- Comfortable working with campaign briefs, marketing calendars, and QA processes
- Understanding of CRM personalisation, segmentation, and customer journey optimisation
- Experience using a CRM platform (Xtremepush experience advantageous but not required)
- Keen interest in sports, particularly football, and the sporting calendar
- Highly organised and detail-oriented, with the ability to manage multiple campaigns simultaneously
- Excellent communication skills, able to collaborate effectively with cross-functional teams
- Analytical and inquisitive — eager to understand what drives campaign performance
- Proactive and accountable, with a strong sense of responsibility for timely and high-quality delivery
- Enthusiastic about learning and development in a fast-paced CRM environment
What the job involves
Reporting to the CRM Manager, you will be a key member of the CRM team, responsible for the hands-on execution of our customer communication strategy. This strategic role is focused on designing and optimising personalised, data-driven CRM campaigns that support customer engagement, retention, and revenue growth for LiveScore Bet.
You will work closely with the wider CRM team and internal stakeholders to ensure campaigns are timely, relevant and aligned with the sporting calendar and our promotional roadmap. This is a fast-paced, hands-on role that is both challenging and rewarding, ideal for someone passionate about sports and looking to build a career in CRM by making a direct impact on business performance.
At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.
We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.
As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.
We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!
Key Responsibilities
- Design multi-channel CRM campaigns (email, push, in-app, SMS, Rich Inbox) in line with daily sporting events, product updates, and promotional launches
- Create detailed CRM campaign briefs outlining campaign objectives, audience, channels, content, and KPIs
- Briefing to other departments to ensure the correct assets are available for CRM campaigns (Promotions, Design, Insights)
- Own the day-to-day execution of BAU campaigns and ad hoc initiatives
- Factor in personalisation, segmentation, and dynamic content in campaigns
- Ensure all CRM campaigns are QA’d, tested, and deployed accurately and on time
- Escalate issues with CRM tools or performance to relevant internal teams
- Liaise with Marketing, Content, Legal & Compliance, Promotions and Design to ensure alignment on assets, copy, and delivery timelines
- Inform Customer Services (CS) of campaign details and updates to ensure readiness for incoming user queries
- Contribute to weekly reporting on campaign performance and KPIs (e.g. open/click rates, daily actives, conversion, turnover)
- Monitor performance of audience behaviour against KPIs to identify opportunities for targeting
- Conduct analysis on campaign performance by product or event (e.g. game-specific vs. general casino)
- Present key takeaways and learnings to the CRM Lead and wider team
CRM Executive – LiveScore Bet employer: LiveScore Group
At LiveScore Group, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a CRM Executive, you will have the opportunity to thrive in a fast-paced environment where your passion for sports and innovative ideas can directly impact our customer engagement strategies. With a strong emphasis on employee growth, collaboration, and a commitment to excellence, we offer a rewarding career path alongside a team that values adaptability and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive – LiveScore Bet
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LiveScore Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LiveScore Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LiveScore Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LiveScore Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive – LiveScore Bet
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LiveScore Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LiveScore Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about LiveScore Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LiveScore Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LiveScore Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LiveScore Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
