Fares Strategy & Revenue Manager

Offer

Location: No 1 Mann Island, Liverpool

Contract: Permanent, Full Time, 35 hours per week

Salary: £75,356 – £84,539 per annum

Reference: PL/25/323516

About The Role

The Liverpool City Region is entering a bold new era for public transport. With bus franchising now in place, we’re taking direct control of bus network revenues for the first time in over 40 years—and we’re looking for a commercially astute leader to help shape the future.

As Fares Strategy & Revenue Manager, you’ll be at the heart of this transformation. Reporting to the Head of Partnerships & Growth, you’ll lead the development and delivery of a region-wide farebox strategy for bus that drives patronage, boosts revenue, and ensures affordability for all. This is a high-impact role that blends strategic insight with hands‑on delivery, balancing short‑term revenue opportunities with long‑term growth and integration goals.

You’ll work across teams and transport modes to optimise fare structures, champion digital ticketing innovation, and support the Mayor’s vision for a simplified, inclusive and sustainable network. From designing pricing pilots and concessionary schemes to advising senior stakeholders and political leaders, your work will directly influence how people move around our region.

Responsibilities

• Lead development and delivery of a region-wide farebox strategy for bus network revenues.
• Optimise fare structures and champion digital ticketing innovation across multiple modes.
• Design pricing pilots, concessionary schemes and integrated mobility solutions to support modal shift.
• Analyse data, forecast revenue and model fare scenarios to inform fare policy decisions.
• Engage collaboratively with operators, internal teams and external partners to deliver customer-focused, inclusive transport outcomes.

About The Person

You bring solid commercial experience in the transport sector—whether through operations, commercial planning, or mobility strategy—and you’re ready to help shape fare policy at a regional level.

You understand how fare structures impact passenger behaviour, how ticketing innovations can support modal shift, and how to balance affordability with financial sustainability. You may have worked for a bus operator, a transport authority, or in a consultancy role, but what sets you apart is your practical insight into how the network works on the ground.

You’re comfortable working with data to inform decisions, forecast revenue, and model fare scenarios. You understand the nuances of concessionary schemes, multi‑operator ticketing, and the operational realities of delivering a seamless customer experience.

Collaborative and politically aware, you’re confident engaging with operators, internal teams, and external stakeholders. You bring a customer‑first mindset and a passion for making public transport simpler, fairer, and more attractive to the communities it serves.

Key Essential Criteria

• Relevant experience in bus operations, commercial planning, or transport strategy, with a strong understanding of how fare structures, ticketing, and customer behaviour interact across a public transport network.
• Ability to analyse data and apply commercial insight to inform fare policy, forecast revenue, and support decision‑making—ideally with experience of concessionary schemes, multi‑operator ticketing, or integrated mobility solutions.
• Strong stakeholder engagement and communication skills, with evidence of working collaboratively across operators, internal teams, and external partners to deliver customer‑focused, inclusive transport outcomes.

Staff Benefits

• Local Government Pension Scheme contributions between 5.5% and 12.5%
• Generous holiday entitlement of 29 days rising to 34 days after 5 years service, as well as bank holidays and the option to buy 10 additional days
• Free travel around Liverpool City Region with an All‑Zone Metro card worth £1,450 per year plus All Zones Off Peak Trio ticket for your spouse or partner
• Flexible and hybrid working
• 24/7 access to Employee Assistance Programme for you and your family and free counselling service
• Automatic enrolment to our Westfield Health Programme
• Corporate discounts at council‑owned gyms
• Bike to Work Scheme
• Coaching, mentoring, apprenticeships and professional qualifications including paid membership fees and even a £1,000 interest‑free learning loan for any non‑job‑related learning

Equality, Diversity & Inclusion

We offer a guaranteed interview scheme for candidates who have declared that they: have a disability, are from a Black, Asian or Minority Ethnic background, are a member of a reservist or have close family links to a member of the Armed Forces as we are under‑represented by people from these communities.

To be considered under one of these schemes, you must indicate your eligibility in the relevant section of the application form. In addition, you must clearly demonstrate in your personal statement how you meet all the key essential criteria listed above, and highlight how you meet the remaining essential criteria outlined in the person specification within your CV.

Applications that do not include this evidence will not be considered under the guaranteed interview schemes.

The Liverpool City Region Combined Authority is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all employees and volunteers to share this commitment.

We actively promote diversity and inclusion. This role may be eligible for sponsorship under the Skilled Worker route. We recommend that you assess your eligibility before applying for this position. Please visit https://www.gov.uk/skilled-worker-visa

How to Apply

Please apply online via the link provided.

We recommend that you assess your eligibility before applying for this position and please note, CV applications will only be accepted alongside a completed personal and monitoring information online application form.