Retail Store Manager, London Store

We’re gearing up for something truly special, and you could be at the heart of it. Liverpool FC is opening a brand‑new store in London, and we’re searching for an inspiring Retail Store Manager to help bring this next chapter of LFC Retail to life. This is your chance to join us at one of the most thrilling moments in our journey. With our incredible, high-profile collaborations such as Adidas and Tommy Hilfiger, the momentum around LFC Retail has never been stronger. Now, you can be part of creating something new, bold, and game‑changing.

As our Retail Store Manager, you’ll be the driving force behind the store’s performance and culture. You’ll lead the delivery of an unforgettable customer experience, champion operational excellence, and uphold world‑class brand standards, all within one of the Club’s most strategically important retail destinations. If you're ready to take on a role where your leadership directly shapes the success of a landmark new store, this is the moment to step in and make your mark.

What will you be doing?

• Leadership & People
  • Lead and develop the store team to deliver strong results.
  • Build a high performance, values driven culture.
  • Support recruitment, onboarding, and talent development.
  • Keep colleagues engaged through clear communication and recognition.
  • Promote an inclusive and supportive work environment.
• Customer Experience
  • Deliver a world class experience for all fans and visitors.
  • Resolve escalated issues professionally.
  • Introduce initiatives that elevate service and engagement.
  • Champion Click & Collect and digital in store tools.
• Commercial Performance
  • Own and drive KPIs across sales, conversion, ATV, UPT, payroll and stock.
  • Analyse trading results and act quickly on opportunities.
  • Prepare the store for peak periods and key launches.
  • Collaborate with central teams on promotions and campaigns.
• Operational Excellence
  • Maintain full compliance across all operational policies.
  • Oversee stock accuracy, replenishment, and loss prevention.
  • Lead efficient scheduling and labour planning.
  • Ensure smooth daily operations and cash processes.
  • Manage facilities to maintain a safe, premium environment.
• Visual Merchandising
  • Deliver high visual standards aligned with global brand guidelines.
  • Implement campaigns and product presentation updates on time.
  • Keep the store clean, organised, and brand led.
• Safety & Risk
  • Ensure the safety and security of customers and colleagues.
  • Lead responses to incidents and emergencies.
  • Work with security teams and local authorities proactively.
• Stakeholder Engagement
  • Act as a key contact for internal teams across the business.
  • Share insights on trade, customer behaviour, and local trends.
  • Provide local knowledge to support strategic decisions.

Who are we looking for?

To be successful in this role you’ll have proven experience leading a high‑football, commercially driven retail store, supported by strong leadership capability and a track record of managing and developing large teams. You will bring demonstrable commercial acumen with a history of delivering consistent KPI performance, alongside robust operational knowledge across stock management, retail systems, scheduling, and compliance. Excellent communication, organisation, decision‑making, and problem‑solving skills are essential. In addition, it would be advantageous if you have experience within a global brand, sports retail, lifestyle retail, or a flagship environment, as well as knowledge of high‑tourism or destination retail operations. An understanding of football culture and the Liverpool FC brand would also be a welcome.

Why should you apply?

This is a full‑time permanent position working 40 hours per week on a 5 from 7 day basis. Your main base will be our new London Store. Please note, this vacancy may close early if we receive a high volume of applications, so we encourage you to apply as soon as possible. To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and access to our benefits kit bag which includes but not limited to:

• Contributory pension scheme matching up to 5.5%
• Life Assurance Cover
• Free financial guidance and mortgage advice
• Car salary sacrifice scheme for affordable driving
• Cycle to Work scheme to keep you active
• Purchase season ticket loans for easier commuting
• Exclusive shopping discounts & cashback with top retailers
• Will Writing Service for future planning
• Employee Assistance Programme for confidential support
• Medicash Health Cash Plan for everyday healthcare needs
• Volunteering opportunities to give back to the community
• Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts

…and much more!

At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you. Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.