Senior Analyst, Marketing Operations in Liverpool

We have an exciting opportunity for an individual to join our Liverpool FC team as a Senior Analyst, Marketing Operations. This role has dual accountability across both the Marketing Insight and Marketing Operations teams. You will support the Customer Insight team with digital and behavioural insight needs, as well as marketing performance analysis. In addition, you will work closely with the Marketing Operations team to deliver accurate email and SMS segmentation and campaign sends. A key part of the role is understanding data compliance requirements and ensuring all activity adheres to these standards.

What will you be doing?

• Deliver digital marketing campaigns across email, SMS and push notifications in line with the Club’s campaign schedule.
• Interpret and execute data targeting requirements accurately to support email, SMS and social audience segmentation.
• Provide reporting data to support analysis and monitoring of marketing performance.
• Analyse data using SQL and digital measurement tools to produce clear insights and actionable recommendations.
• Create accessible fan and customer insight reports and data visualisations that support the Club’s strategic priorities.
• Manage the Marketing Insight team inbox, delivering timely ad‑hoc insight updates to stakeholders.
• Confidently use a range of technologies, including ESPs, dashboards, data visualisation tools, web analytics, databases and CRM systems.
• Support compliance with regulatory and information security requirements, maintaining system admin records and investigating data issues.
• Maintain accurate records of activity and document processes to ensure consistency and avoid single points of failure.
• Attend meetings across the business to understand campaign and insight requirements and share findings.

Who are we looking for?

The ideal candidate will bring strong knowledge of marketing data and insight, particularly within direct and data‑driven marketing, and will be educated to degree level or equivalent in a relevant discipline such as Business, Marketing, Maths or Statistics. You will be highly organised, detail‑focused and an excellent communicator, able to manage multiple tasks under pressure while building positive relationships with internal teams and external partners. A proactive self‑learner, you will be comfortable working with new systems and environments and ideally understand the commercial operations within sport.

Technically, you will have solid SQL experience for data querying, strong MS Office skills, especially Excel and hands‑on experience with email marketing and automation platforms. You will demonstrate good knowledge of GDPR and data protection, experience using data visualisation tools such as Power BI or Tableau, and a strong understanding of GA4 and key digital marketing metrics. You will also have an appreciation of database structures, data quality principles, and familiarity with agile methodologies. Experience working in cloud environments such as AWS or Azure and with DotDigital, particularly automated and triggered programs, would be highly desirable.

Why should you apply?

This is a full-time 12 month fixed term role working 35 hours per week. Your main base will be our City Centre Office, Chapel Street Liverpool. Please note, this vacancy may close early if we receive a high volume of applications, so we encourage you to apply as soon as possible. To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8).