Director, Ecommerce Trading

We have an exciting opportunity for an individual to join our Liverpool FC team as a Director, E-commerce Trading.

In this role, you will be leading the E-commerce Trading Team to maximise sales revenue by optimising conversion, NPS, ATV, order frequency and growth.

The Director of E-commerce Trading is responsible for building and executing the E-commerce Trading strategy to drive growth in Sales and Ebitda across all Retail owned and operated E-commerce trading platforms (LFC Global Store, LFC Shopping App and Connected marketplaces).

This is a new and important role in the LFC Retail Operations and Merchandising team that requires a creative individual with a proven ability to lead a team of technical experts.

With a strategic approach and focus, always considering longer term plans to ensure continued growth and improved performance.

What will you be doing?

Your main Key accountabilities will be:

E-COMMERCE TRADING STRATEGY DEVELOPMENT

• Lead the club’s E-commerce trading strategy, define objectives and KPIs with extensive understanding of the omni-channel nature of sales.
• Leading the trading team to deliver a customer-centric experience, understanding customer segmentation, behaviours, and journey.
• Identify emerging trends, technologies, and customer preferences to enhance the online buying experience.
• Expanding the business into new Owned and Operated E-commerce channels and territories where appropriate.
• Collaborating with the Marketing & Retail tech teams to drive all aspects of the E-commerce business including: business planning, content strategy and development, promotional campaigns and other online marketing, customer service, web analytics and web technologies.
• Build the ‘Direct to Fan’ E-commerce trading strategy in collaboration with the Merchandising leadership team.
• Support the International team to maximise E-commerce sales via our International partner run stores and marketplaces.

SALES AND EBITDA

• Building and executing trading strategies and tactics that deliver the revenue and profit objectives.
• Deliver sales and EBITDA targets by leading, engaging, developing and inspiring the E-commerce trading team.
• Create annual and 5-year strategy and business plans to achieve financial goals, with stretch plans based on additional investment, working alongside the wider Merchandising leadership team.
• Accountable for daily, weekly and monthly reporting and analysis of revenue/profit vs plan and other key KPI’s.
• Forecast reporting; identifying potential gaps with plans to minimise risk and maximise opportunity.

LEADERSHIP

• Build and shape a highly effective, world-class team. Recruiting, training, and developing experts with a laser focus on longer term trends, initiatives and campaigns within the marketplace.
• Shaping the team to deliver efficiently managed E-commerce channels globally.
• Represent the E-commerce trading function within key business meetings.

TRADING

• Maximising sales revenue by optimising conversion, NPS, ATV, order frequency and growth. Working closely with the wider merchandising teams to maximize cross-channel sales.
• Develop and maintain the seasonal E-commerce trading calendar, tailoring to each individual market’s needs.
• Identify and develop market-specific annual/seasonal business plans to achieve short and long-term growth.
• Work alongside the Merchandising and Commercial teams to achieve the International Market Expansion strategic plans and devise a long-term (3-5 year) plan that meets its objectives and review annually.

COMPETITOR ANALYSIS

• Keep up to date with competitor information and market trends, evaluating this data to present recommendations and new initiatives focusing on building and enhancing the customer experience.
• Research competition, investigate benchmarks and provide suggestions for improvement.

Fan Experience

• Work closely with our regional partners and internal customer service teams to ensure that the retail call centre is managed effectively.
• Regular communication with the E-Commerce teams and retail customer services team to ensure any site feedback is recorded and actions are taken where required.

E-COMMERCE CONTENT & MARKETING

• Implement and monitor retail guidelines on all E-commerce stores to ensure high standards are maintained at all times online.
• Follow visual merchandising programme, ensuring that all E-commerce stores & marketplaces are presented and merchandised to a high standard to maximise sales.

Who are we looking for?

To be successful in this role, you will have significant E-Commerce trading experience gained working within a sport/lifestyle brand and proven operational E-Commerce experience in international markets. You will have experience of developing and managing regional E-Commerce projects and strong product knowledge and experience. It is important you understand how to use E-Commerce/marketing analytical packages and implementation of findings. You will understand current and emerging E-Commerce and E-Commerce marketing standards. The right candidate will be a results-oriented individual with the ability to lead and motivate a small team.

The right candidate will have an ability to form strong relationships across the retail operations team. Working within a fast-paced and ever-changing environment, an ability to pivot and adapt to the unpredictability of football and its impact on e-commerce. You will be a commercial thinker, analytical and a strategic thinker. You will have an innovative approach and have strong task and time management skills.

Why should you apply?

This is a full-time permanent position working 35 hours per week. Your main base will be our Liverpool , which is close to local bars, shops and restaurants and has great views over the river Mersey.

To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and a contributory pension scheme.

You will have access to our benefits kit bag where you can get high street discounts, and a selection of benefit schemes you can join. There are opportunities to get involved with volunteering through our LFC Foundation to give back to the local community.

At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to make a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.

Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.

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