Communications Manager

Communications Manager

Wrexham Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead creative PR campaigns and manage media relations for Liverpool FC.
  • Company: Join Liverpool FC, a leader in sports with a commitment to diversity and community impact.
  • Benefits: Enjoy competitive salary, generous holiday, pension scheme, and exclusive discounts.
  • Why this job: Be part of a dynamic team making a real difference in sports communications.
  • Qualifications: Degree in Journalism, PR, or Communications; strong media contacts and event management skills required.
  • Other info: Apply early as we may close applications once we receive enough interest.

The predicted salary is between 36000 - 60000 £ per year.

We have an exciting opportunity for an individual to join our Club Communications Team as a Communications Manager. Being a key member of the club’s communications team, the purpose of this role is to proactively drive forward the public relations function, through a range of planned programmes of communications activities. You will be responsible for enhancing the club’s reputation within key markets and account areas you will be responsible for, including commercial, operations, sustainability and community PR.

You will be expected to produce creative and strategic communications plans and will be responsible and accountable for the activation and evaluation. This is a hands-on role which requires a high level of attention to detail, strategic thinking, creativity and resilience.

What will you be doing?

  • Responsible and accountable for developing and implementing the communications plan for all significant commercial and club-wide projects.
  • Engage with the relevant internal and external stakeholders to ensure all PR opportunities are maximised and the overall activity dovetails into the wider department/club PR planner.
  • Develop stand out creative and engaging communications approaches which include traditional and non-traditional media, as well as social media, for both proactive and reactive campaigns.
  • Create engaging and accurate news stories and features for the media.
  • Draft speaking briefs and attend high-profile engagements with senior leaders within the Club.
  • Manage and attend player appearances, club photocalls, and manage these sessions in line with the photography/creative brief.
  • Event management, including press conferences, promotional events and large-scale club events.
  • Build relationships and networking links with key external stakeholders, colleagues, partners and media.
  • Evaluate campaigns and approaches and create relevant evaluation reports for internal and external use.
  • Forward plan and understand what assets and resources will be required for planned activity.
  • Research to support club campaigns/reactions.
  • Act as a champion and advocate for the work of the Communications Team.

Who are we looking for?

To be successful in this role, you will be an experienced and dynamic PR professional with significant experience and a degree (or equivalent) in Journalism, Public Relations, or Communications. The ideal candidate will have an in-depth understanding of the UK media landscape, strong knowledge of social media and influencer engagement, and exceptional writing skills. You will be skilled at developing creative and strategic PR plans, managing press conferences and events, and handling brand and reputational management with precision.

A background in commercial PR, particularly within the sports sector, is desirable, along with experience working with high-profile individuals in large organisations. You should bring excellent coordination skills, a proactive mindset, and the ability to manage multiple projects under pressure. Strong media contacts in the sports industry, both nationally and locally, are also highly desirable. Proficiency in IT, meticulous attention to detail, and the ability to collaborate effectively at all levels of the organisation are key to success in this role.

Why should you apply?

This is a full-time permanent role working hours per week. Your main base will be our City Centre office, Chapel Street, Liverpool. We reserve the right to close this vacancy early should we receive a high volume of applications, so we recommend submitting your application as soon as possible. We would be looking at starting interviews from w/c 7th July.

To reward your hard work and commitment we offer a competitive salary, days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and a contributory pension scheme. You will have access to our benefits kit bag where you can get high street discounts, and a selection of benefit schemes you can join. There are opportunities to get involved with volunteering through our LFC Foundation to give back to the local community.

At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to make a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.

Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.

Communications Manager employer: Liverpool Football Club

At Liverpool Football Club, we pride ourselves on being an exceptional employer that values creativity, inclusivity, and community engagement. As a Communications Manager, you will thrive in a dynamic work culture that encourages professional growth and offers competitive benefits, including generous holiday allowances and opportunities for volunteering through our LFC Foundation. Located in the vibrant City Centre of Liverpool, you will be part of a team dedicated to enhancing our club's reputation while making a positive impact both on and off the pitch.
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Contact Detail:

Liverpool Football Club Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Communications Manager

✨Tip Number 1

Familiarise yourself with Liverpool FC's current communications strategies and recent PR campaigns. Understanding their approach will help you tailor your discussions during interviews and demonstrate your genuine interest in the role.

✨Tip Number 2

Network with professionals in the sports PR industry, especially those connected to Liverpool FC or similar organisations. Attend relevant events or engage on social media platforms to build relationships that could provide insights or referrals.

✨Tip Number 3

Prepare examples of your past work that showcase your ability to manage high-profile events and create engaging content. Be ready to discuss how these experiences can translate into success for Liverpool FC's communications team.

✨Tip Number 4

Stay updated on the latest trends in sports communications and social media engagement. Being knowledgeable about current practices will not only impress during interviews but also show that you are proactive and forward-thinking.

We think you need these skills to ace Communications Manager

Public Relations Expertise
Strategic Communication Planning
Media Relations
Event Management
Creative Writing
Social Media Management
Stakeholder Engagement
Brand Management
Evaluation and Reporting
Networking Skills
Attention to Detail
Project Management
Proactive Mindset
Resilience under Pressure
Knowledge of UK Media Landscape

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in public relations, communications, and event management. Use specific examples that demonstrate your skills in strategic thinking and creativity, particularly in the sports sector.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for communications and your understanding of the UK media landscape. Mention how your background aligns with the club's values and your enthusiasm for promoting inclusivity within the community.

Showcase Your Writing Skills: Since exceptional writing skills are crucial for this role, consider including samples of your previous work or creating a short piece that reflects your ability to produce engaging news stories and features.

Highlight Relevant Contacts: If you have strong media contacts in the sports industry, be sure to mention them in your application. This can set you apart as a candidate who can leverage existing relationships to benefit the club's PR efforts.

How to prepare for a job interview at Liverpool Football Club

✨Know Your Audience

Before the interview, research the club's current communications strategies and recent PR campaigns. Understanding their audience will help you tailor your responses and demonstrate your knowledge of the club's brand and values.

✨Showcase Your Creativity

Prepare examples of past PR campaigns you've developed or contributed to. Highlight your creative approaches and how they successfully engaged audiences, especially in the sports sector. This will show your ability to think outside the box.

✨Demonstrate Strategic Thinking

Be ready to discuss how you would develop a strategic communications plan for the club. Think about how you would integrate traditional and social media, and be prepared to explain your thought process behind your strategies.

✨Build Rapport with Interviewers

Establishing a connection with your interviewers can make a significant difference. Be personable, engage in conversation, and show genuine enthusiasm for the role and the club. This will help you stand out as a candidate who fits well within the team.

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