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- Tasks: Drive revenue growth by creating innovative partnerships with world-class brands.
- Company: Join the iconic Liverpool FC team in a dynamic role.
- Benefits: Competitive salary, 25 days holiday, and exclusive perks like match tickets.
- Other info: Embrace a diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Make an impact in sports sales while working with global brands.
- Qualifications: Bachelor's degree or equivalent experience in partnership sales required.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a Senior Manager, Global Partnership Sales to join the team at Liverpool FC. You will drive revenue growth by creating innovative, market-leading partnerships with world class brands. This role blends strategic thinking, creative proposition development, and data‑led decision‑making to convert high‑value prospects into long‑term partners. You will actively engage the market, using insight and innovation to build and maintain a strong, sustainable partnership pipeline.
What will you be doing?
- Build and manage relationships with senior decision-makers at premium global brands and agencies
- Lead end-to-end sales activity from outreach through negotiation, contract, and launch
- Drive pipeline growth through strong networking, outreach, and industry engagement
- Assess client needs and design bespoke partnership and marketing solutions aligned to brand objectives and in keeping with the values of LFC
- Represent Liverpool Football Club at meetings, matchdays, events, and industry conferences
- Travel internationally and spend significant time in Liverpool around home fixtures
- Identify new lead-generation channels and continuously improve sales approaches
Who are we looking for?
The successful candidate will hold a bachelor’s degree or have equivalent professional experience, with a proven track record in sports, media, or entertainment partnership sales. They will bring strong experience negotiating and managing complex partnerships end to end, alongside excellent negotiation, leadership, and analytical skills. The role requires creative thinking to design and deliver global marketing platforms and partnership solutions for prospective brands, as well as the ability to build and maintain strong relationships both internally and externally. Candidates must thrive in a fast‑paced, high‑pressure environment, handle confidential and sensitive information with discretion, and confidently present and resolve challenges with stakeholders at all levels. Sound judgement, resilience under pressure, and strong problem‑solving capability are essential. Foreign language skills are desirable but not essential.
Why should you apply?
This is a full-time perm position working 35 hours per week. Your main base will be our London office. Please note, this vacancy may close early if we receive a high volume of applications, so we encourage you to apply as soon as possible. To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and access to our benefits kit bag which includes but not limited to:
- Contributory pension scheme matching up to 5.5%
- Life Assurance Cover
- Free financial guidance and mortgage advice
- Car salary sacrifice scheme for affordable driving
- Cycle to Work scheme to keep you active
- Purchase season ticket loans for easier commuting
- Exclusive shopping discounts & cashback with top retailers
- Will Writing Service for future planning
- Employee Assistance Programme for confidential support
- Medicash Health Cash Plan for everyday healthcare needs
- Volunteering opportunities to give back to the community
- Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts
At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.
Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.
Global Partnership Sales, Senior Manager - London employer: Liverpool FC
Contact Detail:
Liverpool FC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Partnership Sales, Senior Manager - London
✨Tip Number 1
Network like a pro! Attend industry events, conferences, and even matchdays to meet decision-makers from premium brands. The more connections we make, the better our chances of landing that dream partnership.
✨Tip Number 2
Be proactive in your outreach. Don’t wait for opportunities to come to us; instead, reach out to potential partners with tailored proposals that showcase how we can create value together. Personalisation is key!
✨Tip Number 3
Showcase our creativity! When pitching ideas, think outside the box and present innovative solutions that align with both our values and the brand's objectives. This will set us apart from the competition.
✨Tip Number 4
Keep learning and adapting. Stay updated on industry trends and insights to refine our sales strategies. The more informed we are, the better equipped we'll be to engage with potential partners effectively.
We think you need these skills to ace Global Partnership Sales, Senior Manager - London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Global Partnership Sales role. Highlight your experience in building relationships with senior decision-makers and any relevant achievements in partnership sales that align with what we're looking for.
Showcase Your Creativity: This role requires innovative thinking, so don’t shy away from showcasing your creative ideas in your application. Share examples of how you've designed bespoke solutions or marketing platforms in previous roles to demonstrate your strategic mindset.
Be Data-Driven: Since this position involves data-led decision-making, include any relevant metrics or data points in your application. Show us how you've used data to drive sales growth or improve partnership strategies in the past.
Apply Early!: We might close the vacancy early if we get a lot of applications, so don’t wait around! Head over to our website and submit your application as soon as you can to ensure you don’t miss out on this exciting opportunity.
How to prepare for a job interview at Liverpool FC
✨Know Your Audience
Before the interview, research Liverpool FC and their current partnerships. Understand their brand values and how they align with potential partners. This will help you tailor your responses and demonstrate your strategic thinking.
✨Showcase Your Negotiation Skills
Prepare examples of past negotiations where you successfully managed complex partnerships. Highlight your approach to problem-solving and how you navigated challenges. This will show that you have the experience needed for this senior role.
✨Be Data-Driven
Familiarise yourself with key metrics in partnership sales. Be ready to discuss how you've used data to drive decisions and improve sales strategies in previous roles. This aligns perfectly with the data-led decision-making aspect of the job.
✨Engage with Enthusiasm
Express your passion for sports and partnership sales during the interview. Share your ideas on innovative partnership solutions and how you can contribute to Liverpool FC's growth. Your enthusiasm can set you apart from other candidates.