At a Glance
- Tasks: Lead partnership delivery and manage key relationships at Liverpool FC.
- Company: Join the iconic Liverpool FC and be part of a passionate team.
- Benefits: Enjoy competitive salary, generous holiday, and exclusive club perks.
- Other info: Embrace diversity and inclusion in a vibrant work environment.
- Why this job: Make an impact in sports marketing while working with top brands.
- Qualifications: 5+ years in sports or entertainment marketing with strong account management skills.
The predicted salary is between 54000 - 66000 £ per year.
We are looking for a Partnership Delivery Senior Manager to join the team at Liverpool FC.
Do you want to play a pivotal role in the Partnership Delivery Team at Liverpool FC, delivering best in class service levels, commercial relationships and activations, whilst driving our reputation and engagement with fans globally?
We are looking for an experienced Senior Manager to join the Partnership Delivery Team, and you will be responsible for implementing flexible, partner centric servicing and ensuring strong relationship development and renewal of the key partnerships within your portfolio.
You will be supported by a team, and you will lead in objective setting, strategic direction, creative development, and delivery of campaign effectiveness.
You will be accountable for ensuring key deliverables are achieved to a high standard and that your team prioritises and communicates transparently and effectively.
What will you be doing?
- Manage a diverse partnership portfolio, including one Principal Partner and multiple secondary partners.
- Deliver full 360° account management across planning, activation, measurement, reporting, and feedback.
- Work with Directors and peers to develop strategic plans that enhance partner servicing and maximise contractual rights.
- Ensure transparency across the Partnerships Team to align partner objectives and maintain a coordinated activation calendar.
- Build and maintain strong relationships with allocated partners, leading a structured contact strategy including regular calls, video meetings, and face‑to‑face sessions.
- Maintain consistent, high‑quality communication with partner contacts and develop excellent working relationships.
- Implement creative, insight‑led marketing activation plans that drive measurable ROI.
- Lead partner reporting, providing data‑driven updates on global reach, KPI delivery, and ensuring accurate Cost of Sale documentation.
- Maintain clear visibility of all partner activations, working closely with the Partnership Experience Team to align delivery.
- Oversee the onboarding and activation of new partnership deals, collaborating with Directors, Commercial teams, and wider stakeholders.
- Evolve team ways of working and ensure delivery against key objectives and deadlines.
- Provide day‑to‑day line management, offering guidance to ensure best‑in‑class service from direct reports.
- Manage team priorities, resources, travel, training, and Cost of Sale budgets across partner accounts.
- Ensure regular information flow to and from the Directors of Partnership Delivery through structured meetings and status updates.
- Maintain up‑to‑date knowledge of partner industries and market trends, working closely with the Insights Team.
- Support leadership in benchmarking Liverpool FC’s partnership management against global sports and entertainment best practice.
- Build strong, influential relationships with internal departments across the Club.
- Participate in Club working groups and steering committees where required.
- Attend matches, international events, industry gatherings, and partner meetings as appropriate.
Who are we looking for?
The successful candidate will bring a minimum of five years’ relevant experience at Manager or Senior Manager level within the sports or entertainment marketing industry, gained on the sponsor, agency, or rights-holder side.
They will demonstrate strong integrated marketing expertise and a proven track record in account management across multiple clients or partnerships.
A solid understanding of digital marketing and emerging industry trends is essential, along with a highly organised, detail-oriented approach and a commitment to delivering high-quality work.
Experience working with apparel brands is desirable, but not essential.
Why should you apply?
This is a full-time perm position working 35 hours per week. Your main base will be our city centre office in Liverpool.
To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and access to our benefits kit bag which includes but not limited to:
- Contributory pension scheme matching up to 5.5%
- Life Assurance Cover
- Free financial guidance and mortgage advice
- Car salary sacrifice scheme for affordable driving
- Cycle to Work scheme to keep you active
- Purchase season ticket loans for easier commuting
- Exclusive shopping discounts & cashback with top retailers
- Will Writing Service for future planning
- Employee Assistance Programme for confidential support
- Medicash Health Cash Plan for everyday healthcare needs
- Volunteering opportunities to give back to the community
- Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts…and much more!
- LFC Benefits. pdf
At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within.
We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch.
We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all.
We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business.
If you share our enthusiasm and passion for inclusivity, then we want to hear from you.
Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.
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Senior Manager, Partnership Delivery in Liverpool employer: Liverpool FC
At LFC Foundation, we pride ourselves on being an exceptional employer that champions personal and professional growth through our Level 3 Data Technician apprenticeship. Our community-focused work culture fosters inclusivity and collaboration, offering apprentices the chance to gain valuable experience while contributing to meaningful social impact initiatives. With competitive benefits, a supportive environment, and a commitment to equality and diversity, we empower our employees to thrive both in their careers and within the community.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Partnership Delivery in Liverpool
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Liverpool FC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Liverpool FC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Liverpool FC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Liverpool FC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Partnership Delivery in Liverpool
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Liverpool FC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Liverpool FC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Liverpool FC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Liverpool FC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Liverpool FC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Liverpool FC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
