At a Glance
- Tasks: Create engaging social media content and drive LFC's online presence.
- Company: Join the Liverpool FC team and be part of a passionate community.
- Benefits: Competitive salary, 25 days holiday, and flexible working hours.
- Other info: Dynamic role with opportunities to attend exciting matches and events.
- Why this job: Be at the forefront of social media innovation in elite sport.
- Qualifications: Strong knowledge of football and experience in social media management.
The predicted salary is between 30000 - 40000 £ per year.
Social Media Senior Specialist - Liverpool Job Introduction
We have an exciting opportunity for an individual to join our Liverpool FC team as a Senior Specialist
Social Media.
What will you be doing?
The Senior Specialist - Social Media operates within the Social team as part of the wider Creative Content team, delivering engaging, high-quality day-to-day content across the Clubs social media platforms.
This includes the creation and publication of organic, branded, sponsored, marketing, and communications content.
The role is focused on driving the continued growth of LFCs social channels, enhancing engagement levels, and maximising conversion opportunities where applicable, including driving traffic to owned and operated platforms.
What will you be doing?
- Create and optimise social-first content that increases engagement, reach, community growth, and brand affinity.
- Collaborate with the wider team to shape the Clubs global social media presence, introducing innovative ideas, formats, and concepts.
- Partner with internal and external stakeholders, including Content, Graphics, Commercial, and Marketing teams, to develop and deliver branded content and paid social campaigns.
- Identify social trends, cultural moments, and emerging platform opportunities relevant to our audience.
- Support the Clubs ambition to remain at the forefront of social media innovation and best practice by monitoring competitor activity and broader industry trends.
- Provide comprehensive matchday social media coverage at Anfield and across away fixtures, including Premier League, Champions League, WSL, and Academy matches.
- Utilise research, analytics, and performance measurement tools, working collaboratively with relevant departments to inform and optimise content strategy.
- Ensure all activity aligns with brand, platform, and partner requirements.
Who are we looking for?
Essential Knowledge
- Strong knowledge of LFCs squads, including players, managers, and coaching staff across mens, womens, and youth teams.
- Deep understanding of football and elite sport, with the ability to translate insight into content that supports defined KPIs and objectives.
- Experience working within the sport/ elite sport industry.
- Proven ability to work within cross-functional media and marketing teams to deliver integrated campaigns.
- Expert knowledge of key social media platforms, including (but not limited to) Facebook, Instagram, X (Twitter), Tik Tok, Snapchat, You Tube, and Whats App.
- Ability to respond quickly to real-time developments, making confident, informed decisions under pressure.
- Strong editorial judgement and attention to detail in content creation and publishing.
Essential Functional / Technical Skills
- Highly collaborative, with experience working effectively across cross-functional teams.
- Familiarity with social media management platforms for scheduling, approvals, publishing, tagging, and reporting.
- Experience producing video and graphic content using template-based tools and/or Adobe Creative Suite (e. g.
Photoshop, Premiere), as well as platforms such as Tellyo, Grabyo, and Opta Match Graphics.
- Ability to analyse and report on content performance, drawing actionable insights to improve future output.
Why should you apply?
This is a full-time permanent role working 35 hours per week (5 in 7).
You will need to be able to work flexible to attend matches/ events as and when needed.
Your main base will be Chapel Street Office, Liverpool.
Please note, this vacancy may close early if we receive a high volume of applications, so we encourage you to apply as soon as possible.
To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8
Social Media Senior Specialist - Liverpool in Frodsham employer: Liverpool FC
At LFC Foundation, we pride ourselves on being an exceptional employer that champions personal and professional growth through our Level 3 Data Technician apprenticeship. Our community-focused work culture fosters inclusivity and collaboration, offering apprentices the chance to gain valuable experience while contributing to meaningful social impact initiatives. With competitive benefits, a supportive environment, and a commitment to equality and diversity, we empower our employees to thrive both in their careers and within the community.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Senior Specialist - Liverpool in Frodsham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Liverpool FC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Liverpool FC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Liverpool FC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Liverpool FC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Senior Specialist - Liverpool in Frodsham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Liverpool FC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Liverpool FC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Liverpool FC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Liverpool FC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Liverpool FC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Liverpool FC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
