At a Glance
- Tasks: Drive revenue growth by creating innovative partnerships with world-class brands.
- Company: Join the iconic Liverpool FC and be part of a dynamic team.
- Benefits: Competitive salary, 25 days holiday, and exclusive perks like match tickets.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
- Why this job: Make an impact in sports partnership sales while working with global brands.
- Qualifications: Bachelor's degree or equivalent experience in sports, media, or entertainment sales.
The predicted salary is between 60000 - 80000 € per year.
We are looking for a Senior Manager, Global Partnership Sales to join the team at Liverpool FC. You will drive revenue growth by creating innovative, market-leading partnerships with world class brands. This role blends strategic thinking, creative proposition development, and detailed decision-making to convert high-value prospects into long-term partners. You will actively engage the market, using insight and innovation to build and maintain a strong, sustainable partnership pipeline.
What will you be doing?
- Build and manage relationships with senior decision-makers at premium global brands and agencies
- Lead end-to-end sales activity from outreach through negotiation, contract, and launch
- Drive pipeline growth through strong networking, outreach, and industry engagement
- Assess client needs and design bespoke partnership and marketing solutions aligned to brand objectives and in keeping with the values of LFC
- Represent Liverpool Football Club at meetings, matchdays, events, and industry conferences
- Travel internationally and spend significant time in Liverpool around home fixtures
- Identify new lead-generation channels and continuously improve sales approaches
Who are we looking for?
The successful candidate will hold a bachelor's degree or have equivalent professional experience, with a proven track record in sports, media, or entertainment partnership sales. They will bring strong experience negotiating and managing complex partnerships end to end, alongside excellent negotiation, leadership, and analytical skills. The role requires creative thinking to design and deliver global marketing platforms and partnership solutions for prospective brands, as well as the ability to build and maintain strong relationships both internally and externally. Candidates must thrive in a fast-paced, high-pressure environment, handle confidential and sensitive information with discretion, and confidently present and resolve challenges with stakeholders at all levels. Sound judgement, resilience under pressure, and strong problem-solving capability are essential. Foreign language skills are desirable but not essential.
Why should you apply?
This is a full-time permanent position working 35 hours per week. Your main base will be our London office. Please note, this vacancy may close early if we receive a high volume of applications, so we encourage you to apply as soon as possible.
To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and access to our benefits kit bag which includes but is not limited to:
- Contributory pension scheme matching up to 5.5%
- Life Assurance Cover
- Free financial guidance and mortgage advice
- Car salary sacrifice scheme for affordable driving
- Cycle to Work scheme to keep you active
- Purchase season ticket loans for easier commuting
- Exclusive shopping discounts & cashback with top retailers
- Will Writing Service for future planning
- Employee Assistance Programme for confidential support
- Medicash Health Cash Plan for everyday healthcare needs
- Volunteering opportunities to give back to the community
- Special LFC perks: retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts
At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to make a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Associations Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.
Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.
Global Partnership Sales, Senior Manager - London in Crawley Down employer: Liverpool FC
At Liverpool FC, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions creativity and innovation in the heart of London. Our commitment to employee growth is reflected in our comprehensive benefits package, which includes generous holiday allowances, a contributory pension scheme, and unique perks such as exclusive retail discounts and priority access to events. Join us to be part of a diverse team dedicated to making a positive impact both on and off the pitch, while enjoying the thrill of working with world-class brands in the sports industry.
StudySmarter Expert Advice🤫
We think this is how you could land Global Partnership Sales, Senior Manager - London in Crawley Down
✨Tip Number 1
Network like a pro! Attend industry events, conferences, and even matchdays to meet decision-makers. The more connections we make, the better our chances of landing that dream role.
✨Tip Number 2
Be proactive in your outreach. Don’t wait for opportunities to come to us; reach out to potential partners and brands directly. A well-crafted email or LinkedIn message can open doors we didn’t even know existed!
✨Tip Number 3
Showcase our creativity! When pitching ideas, think outside the box and tailor our proposals to align with the brand's objectives. This will help us stand out from the competition and demonstrate our value.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure our application gets noticed. Plus, it shows we’re genuinely interested in being part of the Liverpool FC family.
We think you need these skills to ace Global Partnership Sales, Senior Manager - London in Crawley Down
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Senior Manager in Global Partnership Sales. Highlight your experience in sports, media, or entertainment partnership sales, and showcase any relevant achievements that demonstrate your ability to drive revenue growth.
Craft a Compelling Cover Letter:Your cover letter should reflect your passion for Liverpool FC and the role. Use it to tell us why you're the perfect fit, focusing on your strategic thinking and creative proposition development skills. Don’t forget to mention how you can contribute to building strong partnerships!
Showcase Your Networking Skills:In your application, emphasise your networking abilities and past successes in engaging with senior decision-makers. We want to see how you've built relationships and driven pipeline growth in previous roles, so share specific examples!
Apply Early!:Don’t wait until the last minute to submit your application. We might close the vacancy early if we get a lot of applications, so get your materials in as soon as possible through our website. We can’t wait to hear from you!
How to prepare for a job interview at Liverpool FC
✨Know Your Audience
Before the interview, research Liverpool FC and their current partnerships. Understand their brand values and how they align with potential partners. This will help you tailor your responses and demonstrate that you're not just interested in the role, but also in the club's mission.
✨Showcase Your Negotiation Skills
Prepare specific examples of past negotiations you've led, especially those involving complex partnerships. Highlight your approach to overcoming challenges and how you achieved successful outcomes. This will show your ability to handle the end-to-end sales process effectively.
✨Demonstrate Creative Thinking
Think of innovative partnership ideas that could benefit Liverpool FC. Be ready to discuss how you would design bespoke marketing solutions for brands. This will showcase your strategic thinking and creativity, which are crucial for this role.
✨Build Rapport
During the interview, focus on building a connection with your interviewers. Use active listening and engage with their questions thoughtfully. This will not only make you memorable but also reflect your ability to build strong relationships, a key aspect of the role.
