At a Glance
- Tasks: Lead global licensing partnerships and drive commercial growth for Liverpool FC.
- Company: Join the iconic Liverpool FC team and shape its international brand presence.
- Benefits: Enjoy competitive salary, generous holiday, and exclusive perks like match tickets.
- Other info: Be part of a diverse and inclusive workplace committed to positive community impact.
- Why this job: Make a real impact in sports licensing while travelling internationally.
- Qualifications: Proven experience in licensing and strong negotiation skills required.
Senior Licensing Manager
We have an exciting opportunity for an individual to join our Liverpool FC team as a Senior Licensing Manager. You will play a pivotal role in growing one of the world's most iconic sports and entertainment brands. Leading new business acquisition across global licensing categories and markets, you will identify, negotiate and secure strategic licensing partnerships that expand the Club's international consumer products presence.
You will help shape licensing strategy, drive commercial growth, and deliver complex partnership deals that maximise the value of Liverpool FC's brand and intellectual property. Success in this role requires strong commercial acumen, outstanding relationship management skills, and the ability to operate effectively across diverse international markets.
This role offers the opportunity to work on a global stage, with regular travel to Liverpool and international travel required for licensee meetings, trade shows, and key business development activities.
What will you be doing?
- Lead new business development efforts, securing high-value licensing partnerships across global categories and markets.
- Build and manage a robust sales pipeline, delivering against revenue and commercial growth targets.
- Develop compelling commercial proposals, category insights, and presentations to win new business.
- Represent Liverpool FC at industry events and trade shows, identifying opportunities, building networks, and staying ahead of market trends.
- Support the development and execution of the Club's global licensing strategy, identifying new categories, products, and regional growth opportunities.
- Provide market intelligence and commercial insights to inform strategic decision-making and maximise brand growth.
- Manage senior-level relationships with key licensees, driving account growth through renewals, upselling, cross-selling, and long-term planning.
- Conduct regular business reviews, ensuring partners meet agreed commercial objectives, KPIs, and growth plans.
- Collaborate with licensees to deliver innovative products and marketing initiatives that enhance the global fan experience.
- Work closely with senior stakeholders across Legal, Finance, Product Development, Retail Marketing, and Merchandising to ensure successful deal execution and commercial alignment.
- Present commercial opportunities and recommendations to senior leadership, influencing decision-making and protecting long-term revenue growth.
- Proactively identify risks and opportunities within partner portfolios and implement strategies to optimise performance.
Who are we looking for?
- Degree in Business, Marketing or related field, or equivalent professional experience.
- Significant, proven experience in licensing, commercial partnerships, or consumer products, with proven success closing high-value deals and managing strategic accounts.
- Proven track record of negotiating and closing significant licensing agreements.
- Experience managing strategic accounts in international licensing environments.
- Demonstrated success achieving or exceeding sales targets and KPIs in a commercial, target-driven role.
- Experience operating across global markets, adapting strategies to local consumer and retail dynamics.
- Experience within international licensing, sports, entertainment, or consumer brands.
- Understanding of global retail, category dynamics, and product development processes.
Skills & Competencies
- Exceptional negotiation and presentation skills with the ability to influence senior internal and external stakeholders.
- Strong commercial acumen with experience in revenue forecasting, sales pipeline management, and P&L awareness.
- Ability to manage multiple complex deals simultaneously while maintaining high attention to detail.
- Strong communication and relationship-building skills, comfortable navigating cross-functional environments.
- Ability to thrive in a fast-paced, growth-focused environment with strong ownership and accountability.
- Willingness to travel internationally and domestically to meet partners, attend events and close deals.
Why should you apply?
This is a full-time permanent role working 35 hours per week. Your main base will be our London Office.
To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and access to our benefits kit bag which includes but not limited to:
- Contributory pension scheme matching up to 5.5%
- Life Assurance Cover
- Free financial guidance and mortgage advice
- Car salary sacrifice scheme for affordable driving
- Cycle to Work scheme to keep you active
- Purchase season ticket loans for easier commuting
- Exclusive shopping discounts & cashback with top retailers
- Will Writing Service for future planning
- Employee Assistance Programme for confidential support
- Medicash Health Cash Plan for everyday healthcare needs
- Volunteering opportunities to give back to the community
- Special LFC perks - retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts
- ...and much more!
At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association's Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area serious and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.
Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.
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Senior Licensing Manager in City of Westminster employer: Liverpool FC
At LFC Foundation, we pride ourselves on being an exceptional employer that champions personal and professional growth through our Level 3 Data Technician apprenticeship. Our community-focused work culture fosters inclusivity and collaboration, offering apprentices the chance to gain valuable experience while contributing to meaningful social impact initiatives. With competitive benefits, a supportive environment, and a commitment to equality and diversity, we empower our employees to thrive both in their careers and within the community.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Licensing Manager in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Liverpool FC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Liverpool FC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Liverpool FC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Liverpool FC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Licensing Manager in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Liverpool FC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Liverpool FC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Liverpool FC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Liverpool FC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Liverpool FC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Liverpool FC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
