Assistant Store Manager, London Store

We have an incredible opportunity for someone to join Liverpool FC as an Assistant Store Manager at our brand‑new London store. This is a rare chance to help shape something from the ground up and play a key role in the continued growth and evolution of LFC Retail. As an Assistant Store Manager, you’ll be at the heart of the action, leading the day‑to‑day running of the store, inspiring your team to deliver exceptional customer experiences, and driving performance to achieve and exceed targets.

Responsibilities

• Open and close the store, carry out till counts, investigate, resolve, action or escalate any till losses or discrepancies, cashing up, safe counts, banking and manage Securicor collections.
• Manage the shopfloor and back‑office areas, including queues, customer issues, stock availability issues and printing issues.
• Ensure all deliveries are received and processed in the most efficient manner and the shopfloor is commercially merchandised.
• Provide the store team with direction and guidance to complete daily tasks and achieve targets.
• In conjunction with the Store Manager, manage the store team’s performance daily and manage any store and/or staff issues to successful conclusion.
• Support the Store Manager to ensure that your store is effectively resourced to meet the needs of the store and customer base at key trading times, including planning rotas and recruitment of employees.
• Make decisions that will generate sales and enhance store profitability.
• Complete all paperwork and store actions to deliver consistent results above the retail benchmark for Store Compliance Audits.
• Deliver refresher training to the existing store team, whilst supporting the induction and training of new store team members.
• Coordinate shopfloor moves and any promotional activities and product launches, for example Kit launch and taking responsibility for any key actions in preparation for match days.
• Oversee the transfer of stock to other stores or the Distribution Centre, ensuring all paperwork is completed and the stock is tracked.
• Oversee the completion of stock counts and stock takes.
• Undertake all tasks in accordance with our retail standards and participate in regular meetings and training.

Qualifications

• Experience of working in a managerial/supervisory position within a retail store setting.
• Excellent team leadership skills with experience motivating, coaching and supervising staff.
• Experience working with KPIs and the ability to provide direction and drive performance.
• Customer focused and commercially aware, with knowledge of retail store and retail operations together with a track record of achieving targets and meeting KPIs.
• Strong product knowledge and an understanding of what makes an excellent shopping experience for the customer.
• Excellent numerical and analytical skills and the ability to solve problems quickly and effectively.
• Eye for detail, confident working in a fast‑paced environment, working as part of a team and independently, with the ability to make operational decisions.
• Ability to work flexible hours.

Benefits

• Competitive salary.
• 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days).
• Contributory pension scheme matching up to 5.5%.
• Life assurance cover.
• Free financial guidance and mortgage advice.
• Car salary sacrifice scheme.
• Cycle to Work scheme.
• Purchase season ticket loans.
• Exclusive shopping discounts & cashback with top retailers.
• Employee Assistance Programme for confidential support.
• Medicash Health Cash Plan for everyday healthcare needs.
• Volunteering opportunities.
• Special LFC perks – retail discounts, partner offers, free LFCTV GO access, priority tickets for matches, events & concerts.

Equal Opportunity

Liverpool Football Club is committed to equality, diversity and inclusion and is a proud holder of the Premier League Equality Standard Advanced Level. We are a founding signatory of the Football Association’s Football Leadership Diversity Code and recognise our responsibilities by promoting an inclusive workplace for all. We aim to increase the diversity of our people across our entire business and welcome applicants from all backgrounds, perspectives and skill sets.