Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Craft engaging stories for the Liverpool City Region across various platforms.
- Company: Join the Liverpool Echo, a vibrant hub for local news and community engagement.
- Benefits: Enjoy 25 days holiday, flexible working, and a bonus scheme to reward your hard work.
- Other info: Diverse and inclusive workplace with excellent career progression opportunities.
- Why this job: Make a real impact by connecting with your community through storytelling.
- Qualifications: NCTJ qualified reporter with experience in digital news and a passion for Liverpool.
The predicted salary is between 28800 - 48000 ÂŁ per year.
We are looking for a Regional Identity Writer to join us at the Liverpool Echo. This role exists to source and tell stories that resonate with a Liverpool City Region audience and are published across multiple platforms. We’re looking for a multi‑platform storyteller who can spot the moments that matter, stir emotions and make people smile. In this role, you’ll uncover and craft audience‑first stories that truly resonate across Merseyside—creating impactful content in text, video, audio/podcasts, social and live updates. You’ll tailor every piece for web, app, socials, newsletters and streaming so more people can find it, engage with it and respond—amplifying our positive impact across the region.
If you are a curious, community‑mindful and experienced reporter with a deep understanding of the Liverpool City Region, we want to hear from you! This role is based in our Liverpool city centre Hub and we are therefore open to candidates based in and around Liverpool.
What will the role involve?
- Source and tell stories that resonate with a Liverpool City Region audience, engaging as many people as possible and building communities both online and in real life to share published stories and engage readers in meaningful conversations.
- Tell stories in multiple formats, including real‑time live blogs, articles, video, audio and pictures, ensuring every piece of content is thoroughly researched, balanced and in line with the IPSO Code.
- Pitch data‑led story ideas to grow performance metrics (for example, page views and revenue).
- Utilise AI tools, in line with company policies, to optimise content creation, improve accuracy and efficiency, and deliver engaging articles that resonate with our audience.
- Create engaging affiliate content that aligns with the brand and guidelines, driving traffic to partner sites and generating revenue through affiliate strategies; research product features, understand target audiences and craft compelling content that encourages click‑throughs and conversions.
- Consider the role of audio and video for every story, capturing or curating basic footage where appropriate to engage our audiences.
Who are we looking for?
- An experienced NCTJ qualified reporter with up‑to‑date UK media law knowledge and ideally with 100 wpm shorthand (or working toward this).
- A proven track record of writing Liverpool‑focused digital news content in a fast‑paced newsroom environment.
- Demonstrable experience working with a CMS, shooting video, taking pictures and utilising social media to boost your content.
- Expertise on all things Liverpool City Region and ideally a full UK driving licence to cover stories across Merseyside with ease.
- A passionate reporter and team player who can meet deadlines and understands the importance of pageviews and revenue generation.
How we’ll look after you
- 25 days' holiday (plus bank holidays), with an extra day after 3, 5 and 10 years.
- Scheme to help buy extra holiday.
- An extra day’s paid leave each year to volunteer for a cause close to your community or your heart.
- Big moment day – an extra paid leave for a moment that matters (e.g., marriage, moving house, welcoming a new addition).
- Bonus scheme – stake in our success and chance to add to annual earnings.
- Help saving for retirement – match pension contributions up to 6% with salary sacrifice.
- Supportive and progressive people policies – enhanced family leave, flexibility, inclusion, progression.
- A healthcare cash plan – money back for medical expenses and fast access to doctor’s appointments.
- Car lease scheme – buy a brand‑new electric or hybrid car through our leasing partner and pay via salary sacrifice.
- Wellbeing support – 24/7 assistance programme for you and your family.
- Access to discounts – 15% off with Reach’s online marketplace, Yimbly.
- Interest‑free loans – for season tickets and technology.
Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.
Regional Identity Writer - Liverpool Echo employer: Liverpool Echo
Contact Detail:
Liverpool Echo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Identity Writer - Liverpool Echo
✨Tip Number 1
Get to know the Liverpool City Region like the back of your hand! Dive into local stories, engage with the community, and understand what makes them tick. This will help you pitch ideas that truly resonate with the audience.
✨Tip Number 2
Don’t just stick to one format—mix it up! Use text, video, and audio to tell your stories. The more diverse your content, the better chance you have of grabbing attention across different platforms.
✨Tip Number 3
Network, network, network! Attend local events, connect with fellow journalists, and engage with your audience on social media. Building relationships can lead to story ideas and opportunities you might not find otherwise.
✨Tip Number 4
When you're ready to apply, do it through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Regional Identity Writer - Liverpool Echo
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to think about the Liverpool City Region audience. What stories resonate with them? Tailor your application to show us that you understand their interests and what makes them tick.
Showcase Your Storytelling Skills: We want to see your storytelling prowess! Include examples of your work that highlight your ability to craft engaging content across different formats—be it articles, videos, or social media posts. Make sure to demonstrate how you've made an impact in your previous roles.
Be Authentic: Let your personality shine through in your application. We’re looking for someone who is not just qualified but also passionate about the Liverpool community. Share your unique perspective and experiences that connect you to the region.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at the Liverpool Echo!
How to prepare for a job interview at Liverpool Echo
✨Know Your Liverpool
Make sure you brush up on your knowledge of the Liverpool City Region. Familiarise yourself with local stories, issues, and community interests. This will not only help you answer questions but also show your passion for the area.
✨Showcase Your Storytelling Skills
Prepare examples of your previous work that highlight your ability to tell engaging stories across different platforms. Whether it's articles, videos, or social media posts, be ready to discuss how you tailored content for various audiences.
✨Be Data-Driven
Think about how you can pitch data-led story ideas during the interview. Show that you understand the importance of performance metrics like page views and revenue, and come prepared with a few ideas that could resonate with the Liverpool audience.
✨Engage with AI Tools
Familiarise yourself with AI tools that can enhance content creation. Be ready to discuss how you’ve used technology in your reporting to improve accuracy and efficiency, as this aligns with the role's requirements.