At a Glance
- Tasks: Create engaging social media content that connects and informs the community.
- Company: Join Liverpool City Council and make a real difference in your local area.
- Benefits: Enjoy 27+ days holiday, flexible working, and health benefits.
- Other info: Opportunities for progression and professional development in a supportive environment.
- Why this job: Shape communication for one of the UK's most iconic cities and inspire change.
- Qualifications: Experience in creating engaging content across social media platforms.
The predicted salary is between 31725 - 38775 £ per year.
A bit about us:
Liverpool is home to vibrant, energetic, and engaged communities, people who take real ownership of their local area and are passionate about making our city a better place. We’ve got ambitious targets to meet and we need people who are driven, dynamic and ready to deliver the very best for our communities. Public service is more important than ever, and this role represents a real opportunity to make a difference to our communities by transforming the way we work and placing our residents at the heart of everything we do. Working at Liverpool City Council provides an opportunity to contribute to your community and make a positive impact on the lives of residents. Our values shape how we work to deliver public services, and how we communicate with the residents we serve. We care about the best outcomes for local people, through our public services. We are proud of our world-famous thriving city with its rich culture, as well as affordable housing, good schools, beautiful green spaces – there’s really something for everyone!
The role:
This is more than a social media role. It is an opportunity to shape how one of the UK’s most iconic cities communicates with hundreds of thousands of people every day. You’ll create engaging content that informs, inspires and connects people with the services, opportunities and events that make a difference to their lives, while helping them understand what is going on in the council and in their local area. You’ll create compelling content across our social media channels, producing everything from eye‑catching graphics and engaging copy to reels, stories and short‑form video. Working alongside communications, engagement and marketing colleagues, you’ll help bring major campaigns, city events and local success stories to life. One day you could be filming at a community event, the next creating content that helps residents understand important council services or showcasing investment that is transforming local neighbourhoods. You’ll use insight and performance data to continually improve content and identify new opportunities to grow engagement, increase reach and connect with new audiences. We’re looking for someone who lives and breathes social media. Most importantly, you’ll bring fresh ideas, creative thinking and a social‑first approach to everything you do. You’ll have experience creating highly engaging content across platforms such as Facebook, Instagram, YouTube, TikTok and emerging channels. You’ll understand what makes audiences engage, share and act.
Our offer to you:
- At least 27 days holiday, plus bank holidays rising to 32 after 5 years’ service (pro rata if part time) - option to purchase further days
- Agile working (role dependent) - a “Flexibility First” approach to agile working, where flexibility is the norm rather than the exception
- Part of the Local Government Pension Scheme – option to join the AVC Scheme
- Progression - opportunities and training through a wide range of high quality learning
- Health and Wellbeing - offer including Employee Assistance Programme
- Cycle to Work and Travel Pass Schemes
- Drive Time – a salary sacrifice car lease scheme
- Family friendly policies with enhanced leave
- Discounted Gym Memberships
- Employee Volunteering Scheme
- Medicash
Next steps:
Closing date: midnight on Wednesday 12th August 2026
Shortlisting date: w/c Monday 17th August 2026
Interview date: w/c Monday 31st August or 7th September 2026
Interview type: Face to face
We reserve the right to close this vacancy early. Once the role has closed, you will not be able to submit an application, and we are unable to reopen the vacancy for you to complete it. We strongly recommend submitting your application well in advance of the closing date to avoid disappointment.
If you would like any further information or an informal discussion, please contact Jemma Volp‑Fletcher, Head of Communications and Marketing - Jemma.VolpFletcher@liverpool.gov.uk.
Liverpool City Council is committed to fostering a workforce representative of the communities we serve. As an Equal Opportunities Employer, we believe in appointing candidates based on their skills, experience, qualifications, and abilities. To support this commitment, we guarantee an interview to candidates from under‑represented groups who meet the minimum essential criteria for the role.
If you require any reasonable adjustments in line with the Equality Act 2010, such as an application form in a different format or additional time to complete your application, please contact us at recruitment@liverpool.gov.uk.
Although we advertise on Jobs Go Public, and other websites, your application process will be directed to our Tribepad system. Please note that all communication regarding your application for this post will be sent to the email address that you have registered on Tribepad, including your invite to interview if you are shortlisted. Please check your emails regularly, including Spam/Junk, after the closing dates for notifications.
Please ensure you complete your full profile, work and education history in Tribepad. Eligibility to work in the UK will be verified in the final stages of the selection process. All candidates must either already have a right to work in the UK before commencing employment or meet the Home Office criteria for Visa sponsorship. Candidates who require sponsorship should evaluate the Home Office eligibility criteria for a Skilled Worker visa before applying. This is not legal advice, and we advise you to seek your own independent legal advice tailored to your own personal circumstances.
Social Media Content Creator in Liverpool employer: Liverpool City Council
Liverpool City Council is an excellent employer, offering a supportive work culture that prioritises employee well-being and community impact. With generous benefits such as holiday entitlements, Agile working options, and access to the Local Government Pension Scheme, employees are encouraged to grow and thrive in their roles while making a meaningful difference in the lives of residents.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Content Creator in Liverpool
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Liverpool City Council. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Liverpool City Council, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Liverpool City Council inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Social Media Content Creator in Liverpool
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Liverpool City Council. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Liverpool City Council.
How to prepare for a job interview at Liverpool City Council
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.