At a Glance
- Tasks: Lead PR and communications for Liverpool City Region, creating engaging content and managing media relations.
- Company: Join Liverpool City Council's dynamic team promoting a vibrant city region.
- Benefits: Enjoy 31+ days holiday, flexible working, and health perks.
- Other info: Exciting growth opportunities in a supportive and inclusive environment.
- Why this job: Make a real impact by shaping the city's reputation on a global stage.
- Qualifications: Proven experience in senior communications roles with strong media relations skills.
The predicted salary is between 51356 - 56673 £ per year.
Location: Liverpool, UK
Salary: 51,356 - 56,673 per year
Employment: Full time
Category: Communications
Posted: 2026-08-17
Valid to: 2026-09-07
Employer: Liverpool City Council
A bit about us:
Liverpool City Region Destination Partnership (LCR DP) is the Local Visitor Economy Partnership (LVEP) for the region. Owned by both Liverpool City Council and the Liverpool City Region Combined Authority, it is responsible for promoting the six Local Authority areas as a global destination for visitors, conferences and investment. Its remit includes communicating the city region’s brand positively and imaginatively to local, national and global audiences. Working with partners in business, cultural organisations, educational institutions and community groups it promotes Liverpool City Region (LCR) as a great place to live, work, visit, invest and study.
As PR & Communications Manager this role will be responsible for developing and implementing the internal and external communication strategy for the organisation. The post-holder will have extensive experience of working in a communications role at a senior level with a proven track record demonstrating the ability to secure media coverage across a range of consumer and trade titles and have experience in delivering highly engaging PR activity.
Reporting directly to and working closely with the Head of Marketing you will shape, deliver and evaluate a reputation-led, digitally focused communications strategy. You will raise the national and international profile of Liverpool City Region (LCR) as a place to visit, meet, live, invest, and study and be responsible for communicating effectively with internal audiences, partners and external stakeholders to support strategic objectives.
We've got ambitious targets to meet by 2030, and we need people who are driven, dynamic and ready to deliver the very best. We have an inspirational leadership team who have a fresh vision, dedicated to driving practice forward. It’s an exciting time to join us and be part of that change.
The role:
- Lead on communications and media relations for Liverpool City Region Destination Partnership (LCRDP) associated brands, internal and external, to inform, engage and protect the reputation of the organisation.
- Create compelling and creative content across all channels (internal and external) such as press releases, newsletters, blogs and company announcements to drive engagement.
- Identify opportunities to enhance public perception and promote the brand/s across various media platforms.
- Build and maintain strong relationships with journalists (consumer and trade), influencers, and media outlets.
- Act as the primary point of contact for media inquiries, writing and distributing press releases, providing media briefs, coordinating interviews and responding to press requests to generate positive media coverage.
- Monitor media coverage, public sentiment and brand perception and measure the effectiveness of PR campaigns, providing regular reports and insights to leadership to inform strategy.
- Build and maintain relationships with city region partners, PR agencies, local authorities and national government bodies including VisitBritain and VisitEngland.
Our offer to you:
- At least 31 days holiday, plus bank holidays rising to 35 after 5 years’ service (pro rata if part time) - option to purchase further days.
- Agile working (role dependent) - a “Flexibility First” approach to agile working, where flexibility is the norm rather than the exception.
- Part of the Local Government Pension Scheme – option to join the AVC Scheme.
- Progression - opportunities and training through a wide range of high quality learning.
- Health and Wellbeing - offer including Employee Assistance Programme.
- Cycle to Work and Travel Pass Schemes.
- Drive Time – a salary sacrifice car lease scheme.
- Family friendly policies with enhanced leave.
- Discounted Gym Memberships.
- Employee Volunteering Scheme.
Next steps:
Closing date: midnight on Monday 7th September 2026
Shortlisting date: TBC
Interview date: TBC
Interview type: Face to face
We reserve the right to close this vacancy early. Once the role has closed, you will not be able to submit an application, and we are unable to reopen the vacancy for you to complete it. We strongly recommend submitting your application well in advance of the closing date to avoid disappointment.
If you would like any further information or an informal discussion, please contact pcarroll@liverpoolcityregiondp.com.
Liverpool City Council is committed to fostering a workforce representative of the communities we serve. As an Equal Opportunities Employer, we believe in appointing candidates based on their skills, experience, qualifications, and abilities. To support this commitment, we guarantee an interview to candidates from under-represented groups who meet the minimum essential criteria for the role. If you require any reasonable adjustments in line with the Equality Act 2010, such as an application form in a different format or additional time to complete your application, please contact us at recruitment@liverpool.gov.uk.
Although we advertise on Jobs Go Public, and other websites, your application process will be directed to our Tribepad system. Please note that all communication regarding your application for this post will be sent to the email address that you have registered on Tribepad, including your invite to interview if you are shortlisted. Please check your emails regularly, including Spam/Junk, after the closing dates for notifications. Please ensure you complete your full profile, work and education history in Tribepad.
Eligibility to work in the UK will be verified in the final stages of the selection process. All candidates must either already have a right to work in the UK before commencing employment or meet the Home Office criteria for Visa sponsorship. Candidates who require sponsorship should evaluate the Home Office eligibility criteria for a Skilled Worker visa before applying.
PR & Communications Manager in Liverpool employer: Liverpool City Council
Liverpool City Council is an excellent employer, offering a supportive work culture that prioritises employee well-being and community impact. With generous benefits such as holiday entitlements, Agile working options, and access to the Local Government Pension Scheme, employees are encouraged to grow and thrive in their roles while making a meaningful difference in the lives of residents.
StudySmarter Expert Advice🤫
We think this is how you could land PR & Communications Manager in Liverpool
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We think you need these skills to ace PR & Communications Manager in Liverpool
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Liverpool City Council. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Liverpool City Council.
How to prepare for a job interview at Liverpool City Council
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.